Recently I was skiing the slopes at Liberty
Mountain Resort in Pennsylvania when I crashed after losing my balance.
Just like learning how to ski. , once you know how the shorts algorithm works,
you'll be able to successfully make shorts videos that generate lots of views and subscribers.
In this video, you'll learn how the shorts algorithm works, so you can create high quality
shorts videos that resonate with your audience. Let's hear from someone that works at YouTube.
The Shorts recommendation system's goal
is to match viewers with content they will love and find valuable.
So if you've been watching a lot of martial arts videos,
you're probably going to see shorts videos related to martial arts on the shorts feed.
So what signals does YouTube use to select the right shorts to show on the shorts feed?
When viewers scroll their shorts feed Our systems include videos based on many
different signals personal to each user, such as watch history, videos
from channels they follow, videos watched by similar viewers and more.
This means the shorts videos that I see when scrolling the YouTube app
on my phone are going to be different than the Shorts videos that you see
because I have a different watch history or I've subscribed to different channels.
But how are Shorts videos ranked?
These videos are then ranked based on their performance and relevance to that individual
viewer. How many impressions your videos get is based on how your video ranks against all other
shorts, or the user may watch and how many videos that viewer watched from their feed.
So if you upload a Shorts video, it may initially get a lot of views, but then you'll see a decrease
in views over time. This is because you're competing with other creators that are making
Shorts videos on similar topics. Keep in mind the performance of a short is dictated by whether or
not people are choosing to watch that video or skip it, when scrolling the shorts feed,
It usually takes a few days to get a decent amount of views if it's a
good video and viewers engage with it. For example, this Shorts video
from Bakkersfeeling Adventures received 2.2 thousand views within the first 24 hours but
it received. 2.2 million views sent was published. Bastiaan the Creator says,
"the interesting thing here is that it didn't do all that well the first 24 hours. Well,
it did for me in comparison to previous uploads. It didn't pick up until day 5"
SThe video itself is currently still receiving over 50,000 views per day after 28 days. Keep in
mind, if you shorts flop, it won't affect your long form videos because they're two separate
algorithms. If viewers don't engage with it, it sends a signal to the YouTube algorithm not
to promote this video to a wider .audience. As a result, you'll see a decrease in views from the
shorts feed. On the other hand, if a shorts video goes viral, it may increase the traffic on other
videos on your channel because viewers see the other videos and engage with them.
The YouTube algorithm now considers recent long form videos when recommending content
to YouTube shorts viewers. This means you can use Shorts videos to promote
long form content. For example, you can edit the long form video into a short,
and you get a link back to the original video at the end of your short.
If you want to know how to make a short from your existing videos on
YouTube using the YouTube app, click the link in the description below this video.
The beauty of YouTube shorts is that they can be discovered in Google search as well
as YouTube search leading to evergreen traffic. For example, this shorts video titled "How to
Add a Subscribe Button to YouTube video in 60 Seconds" currently ranks number one on
Google search out of 111 million results. It also dominates the first page by showing a large custom
thumbnail. It also appears on the first page of YouTube search. As you can see, it's got over
12,000 views since it was published and still receives 104 views every 48 hours.
If you want to get your Shorts videos to rank on the first page of Google or YouTube search,
make Shorts videos based upon how-to topics. For example, I titled this Shorts video,
"How to Add a Subscribe Button to YouTube video in 60 Seconds"
Here's what Gary Vee recommends on how to attract traffic from search using YouTube shorts
"Right now, YouTube shorts for everybody here, should be their number one obsession.
So being great at YouTube shorts is a something I highly recommend. Lots of
virality, but YouTube has something which is search. So when you make it, you title it,
it can go viral, but then it sits on the number two search engine in the world, which is YouTube
Do you struggle to get your shorts seen on YouTube? If so, watch the video on the
screen right now on "YouTube shorts not showing how to fix it" You'll discover 5 places where
viewers can find your shorts and the best ways to optimize them to get more views.