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hey everyone my name is mel and i am a
serial entrepreneur from new york i own
multiple businesses my main business is
a custom jewelry company named melanie
marie i make all types of custom jewelry
that you may have even seen before on
some of your favs and different
publications or magazines as you can see
i'm super proud of it
for this make it happen series i will be
creating a lookbook for my new
collection using adobe stock i love
using adobe stock because you have
access to millions of royalty-free
photos and videos this makes it super
easy when creating when trying to find
different videos or clips to put in your
content
a lot of times as entrepreneurs you have
to wear many hats and the hat that i'll
be wearing today is content editor using
adobe stock will definitely give you the
upper hand when creating and giving your
content a professional look when
customers see my lookbook they would
think i paid big bucks to a videographer
okay let's get into this creative brief
today i have to create a video lookbook
that promotes your latest collection
shoot original video of your pieces
being modeled by you or your team edit
the video using premiere pro
use adobe stock assets music transitions
graphics and video to add finishing
touches to your creation
now that i have all the information it's
time to get started on my lookbook first
i start looking for mood clips to enter
into my video to add a bit of a more
cinematic feel to it i start off by
going to stock.adobe.com and searching
through all the assets because there are
millions of assets available at your
fingertips you can use the search bar to
add in descriptive words to narrow down
your search time to find the perfect
videos of the sunrise and white sheets
to add to my video
under the motion graphics section i want
to find the perfect dynamic opener i
want something that will display text in
ways that will flow with my lookbook
nothing too overbearing or too flashy
this motion graphic template is perfect
for me because the font is thin chic and
modern and can be edited in a way that
aligns with my lookbook i love how this
motion graphic template has different
fonts available and you could choose the
way the words pop up and disappear off
the screen leaving the video with a nice
visual touch
i will use the filtered search to help
me find a nice slow instrumental song to
finish my video off
when i search my video i select the
filters dreamy inspiring and romantic
because these describe my video content
i really like editing with premiere pro
because you have so many tools at your
disposal to make your video as creative
and professional as you want it to be
thanks to the assets when creating my
lookbook the first thing i did was
upload the footage i want to use next i
go to the library where i saved my video
assets and take the two clips in the
opening template i got from
stock.adobe.com
and add them to my assembly clips for
editing i know i want to add the sunrise
first to set the mood for my video so i
highlight and drag all the clips over to
the right so i can add in the video
first and then i move them all back to
the left
after i make a change i like to rewind a
bit before the clip to play it back to
see how it looks the video was imported
smaller than frame so i will double
click the video and just resize it
next i will locate my original footage
with the white sheet so i could add in
my stock footage i want to go into more
detail on the motion graphic templates
this seems like such a small step but it
makes such a huge impact on the end
result of your project
the motion graphics are what your
viewers will remember after watching
your video so you want to make sure that
you find one that fits in line with your
project
there are so many to choose from so you
will always be able to get exactly what
you need
once i added in where i wanted to appear
i go in and edit the font text size and
text effects
after i finish editing i like to replay
it on full screen to see how it looks
and this looks perfect
and here is the final video
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so
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working with adobe stock made my
creative experience so much easier and
i'm so happy with the way my new
lookbook turned out if you enjoyed this
episode and want to see more of adobe
stocks make it happen series head on
over to the adobe creative cloud youtube
channel
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you