can i actually make professional graphic designs better simply by changing the typography we're
going to look at several designs that are pretty professional and high-end and you can be the judge
if the design is better or worse and i'm also going to review some of your designs later in
the video so here is the first design and it was an advertising campaign for marmite now if you're
not too sure what marmite is it's a pretty obscure kind of spread to put on toast stuff like that the
common consensus is that you either love marmite or you hate it there's no in between when this
stuff is concerned but what about this advertising design what would you change and where can you see
that it falls down and falls flat so when i first saw this design the first thing that struck me was
the lack of hierarchy in the typography itself i'm always talking about hierarchy on this channel and
how important it is to add into your graphic designs it adds structure and alludes to the
important parts of the design and this design has zero hierarchy in the typography section
also i think the slogan has been really lazily added to this design it's kind of
just slapped at the bottom like this and it just doesn't look good in my opinion
finally the layouts is something i want to work on on my redesign and that should complement my kind
of typography choices so let's take a look and see what i actually mashed it up for my redesign
because the design was landscape i really did not like the top to bottom layout so that's the first
thing i addressed i put the marmite itself on the left and then the typography on the right
i think this just looks a lot neater and it just makes sense to me as a graphic designer
and then of course we have the hierarchy i've added the final line in white
which is really striking it kind of just adds that interesting factor to the design itself i decided
to forego the brown text because i just didn't like it even though it does relate back to the
brand in some way and then finally i added up that slogan just below the main logo type and
this is the use of proximity it's pulling together all elements in one kind of area
that relate to each other and i put the slogan in a thinner kind of normal regular style font
but do let me know which one of these designs do you think works best but let's move on to
the next one so apparently heineken has great taste all your money back and i'm not sure about
you guys heineken isn't one of my go-to's when concerning beer or lager but anyway that aside
what do you see in this design that could be improved and what do you think about it in general
i personally think even though this design is a professional design
i think the typography is pretty lazy again there's very little hierarchy and the alignment
is kind of not well thought out either i like the fact they kind of stacked it to resemble the thin
shape of the bottle but i do think there's a lot of room for improvement here on this typography
the designer also missed a trick by not including the red somewhere in the typography solution
linking colors from the design to the typography is one really really
great way to unify a design and the red would be something to create emphasis in the typography
so here is my design on the right and as you can see i did make use of that red to allow the
reader or the viewer to know that it's coming soon because it's right there striking you in the face
i did play around with antonio thin and antonio bold for the typography solution and that created
some hierarchy on the money back and also the great taste i didn't want to change too
much in this design because i think the kind of concept was good as it was but i just thought the
typography needed some tweaking and also the use of that red i think really sets off the design but
again of course let me know your thoughts down below and remember that all of these designs
were created by high-end brands and they must have hired a pretty high-end designer as well
so next up we have a design that has a really good cause behind it and that is
promoting the awareness of the kind of lack of sanitation and basic needs in certain parts of
the world now right off the bat i do like this color scheme and the minimal kind of
design concept here but i think that having the whole of this block of text in yellow completely
doesn't work that is one two three four lines of text in yellow and it's kind of a bit difficult
to read if that makes sense it doesn't stand out in any kind of form of hierarchy
it would be nice to allude to the fact that one person dies every minute and make that
stand out as the main focus for the drill or the hook for the viewer to come into the design
now i did want to use their font because i think it does relate back to the illustration style but
i couldn't find it and i didn't have a font that was similar in my font book so i just use a sans
serif font like this so instead of having four lines of text using the same color and same font
i went for three different lines and i used hierarchy in several different ways i think it
would look better if i had access to the font they used in the original design but as i said earlier
having that one person dies in a bold different color and different size solution really does
work and it's really hard hitting and again i didn't want to change too much on this design
because i think the concept was really solid as a whole so we move on to a gucci advert poster
and looking at this design what would you guys change and what do you think needs to be worked on
so what stood out to me first was the second and third line of text the smaller text was positioned
centrally in the middle under gucci i really don't think this works and when in doubt guys a line to
the left also i don't understand why the text is in the middle of the design vertically speaking
because we have a lot going on in the top right with the model and that kind of focus of the
design so i would like to bring things down to the bottom left a bit more in terms of the
typography and so here's my version of the design so i took their slogan and i put a really wide
kerning solution and just put it below like so and then i used a different color and different font
on the awareness slogan about how the campaign is benefiting unicef now to me this just makes
more sense as a graphic designer and that is from various different viewpoints mainly
being hierarchy proximity and balance but yeah i would love to hear what you guys think about this
design now in a previous before and after video i sent you guys a design to work on and we're going
to look at three of those designs in a minute but first i've got a new design for you to work on and
here is the original design on the left and yes this is an actual design that i did find online
and i've gone ahead and given you a blank canvas with just the headphones so you can
work on this design yourself and send it to me via the email down below but yeah last week i
sent you guys this design to work on and this was on freepik there were a lot of entries and i did
enjoy looking at your guys work and seeing how you approach things a lot of you were using hierarchy
and a lot of you were considering the layout the design which was great but a few of them did stand
out to me and here is one of them right now i like the simple approach to this design and they did
include some hierarchy in the first top line of the business i also like the color scheme of a
dark blue white and yellow i think it does work really well together the second design
i did like where it was going and the idea i just think there needs to be a bit more space freed up
so maybe the illustrations in the bottom right could be resized smaller or maybe the title and
the text can be made smaller but i love the color choices again blue black white yellow and i think
there could be some hierarchy in the main block of text the big black bold font solution but overall
i really liked where this one was going and then finally this design here kind of changed up the
illustration completely and they used some really good hierarchy in the first top line headings as
you can probably hear my voice is being strained because i've got a sore throat at the moment so
i'm gonna log off and wish you guys all the best and until next time design your future today peace
me