What book are you doing right now man, what do you want looks word? We're crazy. That's not how I learned just wasting just right
You know
Based on my thesis that hip-hop rules the world. It's probably a fifty billion dollar company if you was your thesis
hip-hop rules the world
What can we help you guys
Saying okay, we think they found the wisdom
Isn't it it's always appreciated? Thank you. Mm-hmm. Thank you. What are you working on?
Well finishing that why should I was fuckin debut albums, then it comes on March 27. Let's go
Okay, sir MRSA listen what comes over we died later it's like you have your work
It's just a piece of concept for every single. I mean every single song about 50 songs
I know who does it music plays page 37 and pure Wow
Give some awareness. Yeah, we did like a deep feature in pure Wow
Because that's a demo that I think a really played for her like that slightly older woman like like this wrong answer. Yeah
That's your demographic that you guys have on as I said. So, yeah, so 137 p.m
Is the thing that we went into alpha last bit?
so the way we did it is I bought a company three years ago called pure Wow, which is kind of like
29 to 46 year old women like like literally like that like a little bit older
for digital publishers like we're fired 29 all those other things a little younger bought that and
Then the plan was to build a men men's complement
That's cute much other 15 to 35 male
And that's what 137 PMS year one alpha not even beta just like get it out
Watch build the culture. Let them sit with me. This is year two beta so that's why his podcast more content for
You're starting to see more stuff you're gonna see a lot more
Starting April mag, just like I promised I'm sure you'll ping me like in September be like yo
You told me and here it is because you're just gonna see
137 so much more in tick-tock and don't you just gonna see it more and then next year?
It's gonna be like, okay
Like we're where the fucking culture like people are gonna be like begging to be featured or collab with 137. Oh
Yeah, just it's just putting the in structure around that that's exactly it's scaling
what I am as a human at scale is a publisher because
You guys know me like it's about I want to be valued
Yeah
I
actually brought a lot of guys when you would the tick tock stuff that you were talking to blow it out and
Her name was escaping right now. Like if she doesn't even hurt him. I don't get it either. What's up Charlie? Charlie Chan. Yeah
Yeah, and I looked into it. That's what I started to see what oh, this is serious
Oh, no, no tic TOCs more important for dressing then instrument totally
Thought I know I know more important than it's right. Can you?
Tick tock tick tock it's definitely a my opinion a game of like that's quite like you put on wore five videos
Everybody's got any supreme wrong
Right people got fancy with their Instagram and think it's like they're fucking like glues art gallery. Like anybody gives a fuck
Yeah, people got fancy and insecure. Yeah, what is specifically for tipped? I would say of course tik-tok Twitter YouTube. Yeah. Yeah
It's content at scale. Yeah
If she sat and said Denver, what's good?
and did that for every city and
Then put that in front of whatever she said next and then you ran ads against that she'd be ten times bigger as an artist
Mmm, cuz you create a context
Yeah
yeah fucks with her people that associated with her the more she sings about that as she evolves as a human as a
When she's 41 whenever she's talking about
Somebody who's going through that is gonna understand that. Mm-hmm. Yeah. It's about
connection boys
It's not even people fought with me because I'm a Jets fan people fuck with me because I'm an entrepreneur
People fuck with me because I like music people fuck of me with is it like got it?
So everything you were willing to share on the flipside, I don't share my personal life
Everybody basically tries to win on social media by showing their relationships their kids and their pets. I'm the reverse
I'm just trying to bring value. I'm I'm the most private public person on earth
Mm-hmm
Right, which is lovely
Which is you know?
What and I don't judge people that share every single thing about the relationship and family because that's what they're about. That's fine
I'm just saying be you fully you and show them other things
Hmm. I'm sure when people when you were here last time and I know you were here playing video games like that was another person
Like woo she booked somebody look now I fuck with her music
Mmm, show up everything you got yeah as often as possible
Across every platform and when a new platform pops and it's under priced the land grab that's what matters so really nice
That's what I mean
yes, cuz it's not even about the platform if he was just pretty took all the content on the puzzle and then the context because
I know
She she should be pounding a minimum a
Minimum a day of like my secret message for tick-tock and she's talking to 13 to 16 of girls about her framework
How about when she was 13 to 16 what she's a serving about 13 to 16?
But she thinks about 13 to 16. It was story when she was 13 because that's who's fucking mater
She'd be the biggest star in tick-tock in a year if she fucking speaks and spits to those girls
I'm sure I got plenty funny stories
What you were thinking or what this fourteen-year-old said to you in a meet and greet or how you see it or the DM you
Read the other day
Mm-hmm
Context yeah
Context and then content at scale around that context
That's what I am showing the world and everybody who follows me the most carefully and actually does it wins and everybody who doesn't
judges me without context
Well, we came out of that meeting with you that are you good flashbacks of it?
And literally like we came and then is like a song week of song a week in the EP and then
Mm-hmm. And what happened? Yeah. Now we're going again like doing that again. I just like this is a good
I'm just
You know
your songs that's what I uh
Let's uh
Really? I really think that actually so my advice right now on the pure
Wow thing, like in 137, even though excuse more mail like in the culture you're winning
That's why I want what that's why I want pure
Well, I want a 39 year old mom in Kansas to read a bio a profile on you
Who's that Google? Listen? That's why it's gonna work. Hmm. Got it context different places
That's what collapse is. So amazing both artists get to crossover fan bases. Yeah
I mean, I'm glad also lied to it was not I
Watch them minimally. Oh, yeah, that was like a prime example of that course
All all of them. Mmm. Obviously, he's at such scale. It was the biggest coast. I mean we fucking were dancing here
Dancing we've text our text storm exploded a second the first person who saw outside
Crazy, man. Which ship are you heavy? Thank you. Thank you for real
What book are you doing right now, man one looks word word crazy. That's not how I learned just ways them just right
Right, you know, you know when I you know how I learn I read comments and I read EMS, I'm
Like this is why I'm so relate to Boyd. Um
The way that Boyd's got his ear to the streets and hip-hop and lat rap and shit like that
I have my ear to the streets on a human level
That's why I know shit the Polka hmm because people write it to me and I read and I watch and I watch huh
When you run it on the MTV Awards thing and do your thing. I read every single tweet all
All of them I didn't even watch your performance
It was in the background as it was happening you were on and I was reading the tweets in real time about you
I don't consume the thing. I consume the people consuming the thing with their reaction. That's how I was no shit
Got it the value
Correct. I put out content well world
Yeah
I
Put out a post on its way this morning that I know isn't really made for Instagram about how you should run commercials on Hulu
And Amazon, but I need to read the comments to understand how they understood it
Hmm I'm a fucking constant motion of information I'm always talking because I was listening
Like crazy to me that's that's nice as big as it gets we're gonna be on the road
I just is doing both a 85 so in 19 weeks, so we're doing
Just doing headline so North America interesting. Well, this is a really good. I'm feeling I apologize look a
Lot of tick-tock like you let them do their thing
But you at least one you won't do as well in tick tock views like you to the face
No, I did a you know, whatever. No really working it but it's gonna fuck it
Everybody loses cuz it's on hack get more followers get more likes so then they go into a box. They can't do shit
The game was to actually connect an actual community
And when you know who's listening
Then all of a sudden you're going in between any fucking five shows and you're tired
Can you make a video all fucked up sweater you finish and you're like listen
Two minutes ago. I was fucking tired and be like fuck this shit. I'm doing too much and then three seconds ago
This is why I'm making this video
I said 14-year old me would rip both her arms and legs off to be doing this
Got it understand where I'm going here and there you see I'm going
Back that's where I stats why I sit where I sit?
My fencing back I'm gonna go downstairs. I'll wait and take time knowing the audience
Knowing what they're going
You know, I don't know what a 14 girl went through as well as you do because you are one
I know better than most 44 year old dudes because I consume
That's why I relate to them when it makes no sense for me to relate to them, but that's just cuz I have natural
Emotional skills talents you are one you were one. You can connect deeper better stronger
It's it's if you're not putting out three tic TOCs a day for real you're making a humungous fundamental mistake for your career
It's a music based platform the fuck are we talking about here?
This is an insult. Oh, it's a music based platform
It's the foundational element of the platform
I'm a
Fuck are you guys doing?
You
Have to know each other this is amazing. Good job boys
You two absolutely need to know each other for like I know you both pretty damn
Well, like obviously notes but enough time, but I know you like you two really need to know each other
Oh man. Wait, I'm from LA. Okay later, don't
panic
Yes, sir. That's the drink. Oh, yeah
One of my earlier soldiers at the Drake
Is cool, it's nice
Summertime. Did you go in the summer or like just now school boy god bless you and you liked it anyway
Oh, yeah, you join it, yeah. What's the OBL story? I did the whole tourist name
Yeah
Scratch bastard
I'm telling you. I'm so happy. This is happening. I might just
I'm staying in there, right? Oh, you're right. Yeah, I rent to win fuck
They can't play video games fuck you Toronto Wow
This is a little mix-up with the tools I own the so the Paul de Leeuw just started
Okay, and I own I'm the minority owner of the Minnesota team
Oh, please we have two great rival in the Chicago cuz my guy Hector who's the og guy?
He's like part owner and like runs the Chicago team and in football the Bears and the Vikings are rivals
So I got this good little Jam going but then there's this Jersey kid that plays who's on the Toronto team
Well, how did he get?
Me he's on the same way
So the Tehran teams got a really good team and
Like it's the they like put something else on Twitter like they're the real north, and I don't know if you know
but the latitude/longitude shit Minnesota's
Than Toronto and so I'm just playing with them. So I did like a funny like what I compete
I'm a wrestler like I'm talking shit like I'm gonna be looking at you tomorrow
I'm an Ambo but then like
So I guess the clip
Went on social and out of context and they're like yo you you don't like to roar like there's a mess
Yeah, we pulled up today. We pulled up
We're gonna talk about this right now
It's crazy because
And I'm gonna have Boyd I'm gonna have a d-roc finest
I've actually publicly said this Toronto is the only city in my life that I ever considered living in besides, New York
That's how much I like being there. It feels new yorky to me
It's obviously much smaller, but it feels it I fucking love it
So I got sad when they were telling me like no no, no, no, no no in eSports
Nice thank you brother. It was like watching what you're saying
I'm never like observing this I plumb humbled by both those statements the monkey and I I'm I need to borrow that man
Yeah, where you were like a a big wrestling fan. Were you like? Yes going in on the background stuff like all the
Politics in the locker room kind of stuff. Yeah. I loved the recipe - I loved it my god. How old are you?
36 so you got the whole like NWO like the North Star I'm like because my cousin Sylvia's older you so
Long like you've Macho Man Randy Savage there's there, you know, it's funny
obviously with with Kobe's passing like I've actually made a huge decision in my life that I know ah
So the way I it's actually a lot of my advice is the same game
which is I just do good and I do good work and I
Execute and then the things I want actually then come to me
But I think it manifested in an over-exaggeration version of that. Uh, I really really regret the amount of times
Mutual friends were like you and Kobe must be best friends because of just mindset for a more competition whatever it is
And I would always be like now we haven't even met
always in the back of my mind of like he'll be hitting me up any moment, right and
I really regret it. I really regret it
And I don't and I and I really challenge myself to say, you know
what that might have even though it has 90% do good to the end world and it will
To you I'd be lying. If I didn't say it had 10% ego in it
And when Kobe passed the other day
I decided to eliminate the 10% and when I admire somebody or I like what they are doing
I'm just gonna give them love and I do that for people that are like coming up all
Day, but not the ones that are at the top
And I'm gonna start do you wait for them to come you go?
That's what happened and they all do and they all will
But I have to change because I regret not meeting Kobe and having that dinner
Yeah, and that's the way it is. And the reason I brought that up is
besides that which is more micro
Literally the single person that I wish I got to meet before they died was Randy the Macho Man Savage. Oh wow
I loved him. He was like I would argue that if you carefully break down how I give keynotes
It is a mix between Randy the Macho Man Savage
Chris Rock and Eddie Murphy
and a little bit of like a
Rs1 storytelling stuff like if you really love and then I was like man, that's how it happens
Right you are influenced
Even when you don't know you're being influenced like when I'm promoting an event, it's literally like March 17th in the Harvard Center. I'm
Telling you I didn't even know it until I started reading it and when people know that looks like a wrestling program waiting to come
You don't know you're in your shit
We all know we kids right so by reading and not thinking and by the way
It's also when people say shit about you people gonna troll hater. Mm-hmm. It's a human nine out of ten times
It is somebody who's insecure and sad with themselves trying to manifest and tear you down
But even we can sum it up ten times its constructive and you have to be empathetic so you got to read them all
Say no you got to read them all the comments. I read all the comments. That's all I do
No time
I'm thinking about the content like everybody else who fucking debates their angles and coloring and
Lighting and fucking everything else sort of the object to the world who they are
No, I am Who I am go and then read all the comments
Everybody's pyaari and positioning and not listening
And I'm just listening and living. That's the difference. That's what that's it