THERE WERE OTHER BREACHES WE DONT KNOW YET ABOUT, AND HOW
FACEBOOK CAN WIN BACK THE TRUST
OF BILLIONS OF USERS. THIS MIGHT BE THE BIGGEST CRISIS
FACEBOOK HAS EVER FACED.
ON A SCALE OF ONE TO TEN, THIS
BREACH OF TRUST WITH YOUR USERS,
WHERE WOULD YOU PUT IT?
>> WE PUT IT AT THE TOP OF ANY
SCALE BECAUSE WE TAKE ANY BREACH
OF TRUST WITH USERS THAT
SERIOUSLY.
>> ITS A TEN?
>> WE HAVE A RESPONSIBILITY TO
PROTECT PEOPLES DATA.
AND WE HAVE A RESPONSIBILITY FOR
PEOPLE TO KNOW THAT THEY CAN
TRUST USING OUR SERVICES.
SO, WHETHER IT HAPPENS TO ONE
PERSON OR A LOT OF PEOPLE,
WHETHER ITS ON THE FRONT PAGE OF THE NEWSPAPER OR IT JUSTGE
OF THE NEWSPAPER OR IT JUST HAPPENS TO ONE PERSON, THATS
ALWAYS A TEN.
>> A HUGE BREACH.
IS IT GREED?
WAS IT INCOMPETENCE?
WHEN YOU THINK BIG PICTURE, WHAT
WENT WRONG? >> WHAT WE WERENT FOCUSED
ENOUGH ON WAS PROTECTING.
THAT SAME DATA YOU USE FOR
SOCIAL EXPERIENCES CAN ALSO BE
MISUSED.
MISUSED.
>> LETS TALK ABOUT CAMBRIDGE ANALYTICA.LK ABOUT CAMBRIDGE
ANALYTICA.
THIS FIRST CAME TO FACEBOOKS ATTENTION IN DECEMBER 2015.S
ATTENTION IN DECEMBER 2015. THATS 2 1/2 YEARS AGO.
ONLY NOW IS FACEBOOK TAKING
THESE SERIOUS STEPS YOUVE
ANNOUNCED THIS WEEK.
WHAT IS THE REASON IT TOOK SO
LONG?
LONG?
YOU COULD HAVE DONE ALL OF THIS 2 1/2 YEARS AGO.ONE ALL OF THIS
2 1/2 YEARS AGO. >> YOURE RIGHT, WE COULD HAVE
DONE THIS 2 1/2 YEARS AGO.
>> WHY DIDNT YOU?
>> WE THOUGHT THE DATEA HAD BEEN
DELETED AND WE SHOULD HAVE
CHECKED.
YOURE RIGHT ABOUT THAT.
>> WHY DIDNT YOU CHECK?
>> THEY GAVE US ASSURANCES AND
IT WASNT UNTIL PEOPLE TOLD US IT WASNT TRUE. PEOPLE TOLD US
IT WASNT TRUE. >> SOMEBODY THAT HAS VIOLATED IN
SPIRIT, IF NOT TO THE LETTER OF
THE PRINCIPLES.
THE PRINCIPLES. >> WE HAD LEGAL ASSURANCES THEY
HAD DELETED.
HAD DELETED.
WE DIDNT DO AN AUDIT.
>> MANY ARE WONDERING WHY
FACEBOOK DIDNT TELL USERS, SINCE THEY FOUND OUT IN 2015.
>> WE THOUGHT THE DATE THAT HAD
BEEN DELETED.
BEEN DELETED. >> THAT DOESNT MEAN YOU DONT
TELL THE USERS, HEY, THIS WAS
STOLEN FROM YOU.
>> YES.
>> YES. WE SHOULD HAVE DONE THAT, AS
WELL.
WELL.
>> IT FEELS LIKE FACEBOOK WAS TRYING TO GET AWAY WITH IT.AS
TRYING TO GET AWAY WITH IT. >> I DONT THINK THATS TRUE.
OF COURSE, YOURE RIGHT.
AND WE SHOULD HAVE DONE IT.
LETS FAST-FORWARD TO NOW.
>> DO YOU THINK THERE COULD BE
OTHER BREACHES LIKE THE ONE WE
SAW IN CAMBRIDGE ANALYTICA,
WHERE PEOPLES DATA WAS ACCESSED
IMPROP
IMPROP IMPROPERLY?
IMPROPERLY? >> THATS WHY WERE DOING THE
AUDIT.
AUDIT.
WERE SHUTTING DOWN SOME OF THE
GROUPS, EVENTS, PAGES, OTHER
PARTS OF OUR PRODUCT.
A LOT OF THESE HAVE GOOD USE CASES.OF THESE HAVE GOOD USE
CASES.
WERE MAKING A BIG SHIFT HERE.
AND ITS A SHIFT WERE MAKING TO
MAKE SURE THAT WE ARE MORE PROTECTIVE.HAT WE ARE MORE
PROTECTIVE.
>> PEOPLE SAY THAT WERE THE
PRODUCT, OUR DATA.
THATS THE PRODUCT YOURE SELLING.E PRODUCT YOURE
SELLING.
>> THATS NOT TRUE.
HERES HOW OUR BUSINESS WORKS. WE DONT SELL YOUR DATA, EVER.
WE DONT GIVE PERSONAL DATER TO
ADVERTISER
ADVERTISER ADVERTISERS.
ADVERTISERS. PEOPLE WANT TO DO SMALL ADS.
THATS IMPORTANT FOR BUSINESS.
PEOPLE WANT TO SHOW ADS, WE TAKE
THE ADS AND SHOW THEM.
WE DONT PASS ANY INDIVIDUAL
INFORMATION BACK TO THE
ADVERTISER.
ADVERTISER.
>> YOU DONT HAVE TO PASS IT
BECAUSE YOU COLLECT ALL OF THE
INFORMATION AND YOU TARGET THE
ADS FOR THE ADVERTISERS. THATS THE SERVICE THAT YOU
CHARGE THE ADVERTISERS FOR?
>> THATS RIGHT.
THATS A PRIVACY PROTECTED GOODS
SERVICE.
SERVICE.
>> COULD YOU COME UP WITH A TOOL
THAT SAYS I DONT WANT FACEBOOK
TO USE MY PERSONAL PROFILE DATA TO TARGET ME FOR ADVERTISING.TA
TO TARGET ME FOR ADVERTISING. DO YOU HAVE AN OPT OUT BUTTON?
>> WE DONT HAVE AN OPT OUT AT
THE HIGHEST LEVEL.
THAT WOULD BE A PAID PRODUCT.
>> MARK IS GOING TO BE
TESTIFYING BEFORE CONGRESS.
WHATS FACEBOOKS MESSAGE TO
CONGRESS
CONGRESS CONGRESS?
CONGRESS? AND DO YOU THINK THAT MARK NEEDS
TO APOLOGIZE IN THAT PUBLIC
SETTING?
SETTING?
>> MARK HAS APOLOGIZED AND HE IS PREPARED TO APOLOGIZE IN MYHE IS
PREPARED TO APOLOGIZE IN MY SITUATION WHERE WE HAVE
RESPONSIBILITY.
RESPONSIBILITY.
MARKS MESSAGE TO CONGRESS IS THAT HE WANTS TO BE THERE TO
ANSWER ALL OF THEIR QUESTIONS
AND HE WANTS TO TELL THEM THE
STEPS WERECYNIC WOULD LOOK AT T
AND SAY FACEBOOK COULD HAVE DONE
ALL OF THIS, EVERY STEP, A LONG
TIME AGO, AND NOT UNTIL ITS
STOCK STARTED TANKING DID
FACEBOOK TAKE IT SERIOUSLY.
YOU CARE ABOUT PRIVACY BECAUSE
ITS HITTING THE BOTTOM LINE
HARD.
HARD.
>> WE CARED ABOUT IT ALL ALONG
BUT GOT THE BALANCE WRONG. YOU ARE ABLE TO CONNECT WITH
YOUR FRIENDS, ABLE TO SEE YOUR
FRIENDS PLAY LISTS, AS I
MENTIONED.
MENTIONED.
THAT INVOLVES SHARING DATA.
IN ALL OF THESE CASES, THERES
GOOD CASES FOR SHARING DATA.
I THINK WE WERE IDEALISTIC AND NOT RIGOROUS ENOUGH.LISTIC AND
NOT RIGOROUS ENOUGH. AND THERES THE POSSIBLE MISUSE.
WHAT WE ARE FOCUSED ON IS MAKING
SURE THE POSSIBLE USE CASES GET
SHUT DOWN.
SHUT DOWN.
IM NOT GOING TO SIT HERE AND ATHATA GOING TO SIT HERE AND
ATHATA SAY THAT WERE NOT GOING TO FIND
MORE BECAUSE WE ARE.
>> OUR CONVERSATION CONTINUED.
IT WAS FASCINATING.
WE WERE AT FACEBOOK
HEADQUARTERS.
THIS IS PROBABLY THE BIGGEST CRISIS TO HIT FACE POOKBOOK.
I ASKED, YOU HAVE ORGANIZATIONS
IN MOST ORGANIZATIONS, HEADS
ROLL.
WE TALKED ABOUT LEADERSHIP AND
MARK ZUCKERBERG LEADERSHIP. >> IT SOUNDS LIKE FACEBOOK IS
CERTAIN THERES MORE OUT THERE.
>> IT FEELS LIKE, THEY DONT
KNOW.
KNOW.
THEY REALLY DONT KNOW.
AND SHE SAID, NOW, WERE DOING THE AUDIT.ID, NOW, WERE DOING
THE AUDIT.
NOW, WERE GOING TO FIND OUT.
THEY ARE MAKING A LOT OF