hey everyone welcome back to the channel so the topic today is going to be split into two videos
the first half is going to be about actually building your linkedin profile and the second
half is going to be about how to network on linkedin so we're going to be focusing on that
first part today and the second part will come out at some point in the near future so how to
build your linkedin profile now before i did this video i actually thought my linkedin profile was
semi-decent but what i wanted to do before this video was actually get my own profile reviewed if
that makes sense because i don't want to provide advice on how to build your linkedin profile when
my profile isn't even all that so i think one thing i just want to put out there in terms of a
disclaimer is albeit i'm not a kind of recruiter i'm not an expert when it comes to linkedin
i have actually employed reviews of my linkedin profile and there's one review in particular that
i found really useful that we'll be using in this video and they provided tips that have been really
helpful when i was wanting to improve my linkedin profile so in terms of this video what we're going
to talk about first and foremost is why it's important to have a profile that's up to date
that looks professional then i'm going to show you what my linkedin profile looked like before it got
reviewed and the amends that i made to the profile and how it looks like after and then we're going
to get it reviewed again and see whether my score changes and then hopefully at the end you'll be
able to gain some tips about how to improve your linkedin profile as well right let's start off
with why it's important to have a good profile on linkedin so a lot of the time people post on
linkedin about their achievements if they've got any good grades if they've gotten onto a vacation
scheme that kind of thing so those are obviously really impressive achievements however when people
look at those posts and they think oh let me see the person behind that post and they click on your
profile if that isn't impressive then they're less likely to click on that connection button to add
you as a request and what i mean by impressive is perhaps there may be information that's incomplete
then you may not have a professional photo i think photos actually are one of the most important
parts on linkedin if i'm really honest with you because that's the kind of first impression that
people get of you if your profile isn't looking impressive or professional then like i said that
person's less likely to click on that connection request button if they don't click on that button
they won't keep updated with the posts that you make in the future and also they won't reach out
to message you or you won't reach out to message them because you won't see them on your profile so
i guess that's why it's really important alongside just posting on linkedin and putting yourself out
there i think it's equally as important to make sure your profile is up to date as well
now before i started my training contract i was actually really um looking to improve my
linkedin profile because i knew there were gaps in it i knew i needed to improve it so one thing
i'll show you this is kind of like the before of my linkedin profile at the moment so i've
currently updated my linkedin profile picture i feel like that's a pretty professional photo
i'm smiling in it the background's all clear so i'm pretty happy with that i've also updated the
header photo so changed it from that linkedin default picture that they give and changed it
into my own header and i think the reason why i did that i think it just kind of low-key from
an aesthetic perspective it kind of matches my linkedin profile picture in terms of the similar
kind of colors so i don't know why i think that's the main reason why i put that there
of course some people for example have photos of them with their team um for example because it
kind of it could display team working skills it could display that their very people skills they
care about their colleagues so that's what i would say first and foremost i've always heard that
updating your header picture in your linkedin profile is really important now the next thing
for my headline that i did for my profile was i included everything that i get up to so i'm
a trainee solicitor i youtube i'm a vlogger i'm a mentor as well my mentoring is more of an informal
thing but you know a lot of people do consider me as the mentor so i do help that out with
that kind of aspect as well and then my about me section i massively changed up my about me section
because i wasn't happy with it before before you know linkedin give you the kind of default
about me section that you can write so it just looked really generalized and i just wanted
something that was more personal to me so this is what i had for my about me section
a little bit of a note here someone actually copied my about me section word for word for
their profile and i was informed of it and i found out and i had to send them that really
awkward message of can you not do that and uh they had to like yeah delete it and stuff so
don't ever put me in that position where i'm having to message you so please do not copy this
word for word of course take inspiration from it if you wish but don't feel like you have to copy
all of this because like i'm saying i'm not an expert this is something that's very personal to
me someone may look at that about me section and think that's that's i don't like that at all then
i have my featured posts i feel like i need to update these if i'm honest with you because there
have been some posts that i've done um before this that have feel like showing me off quite
well your featured section on your linkedin profile is where say if you do any posts that
you personally resonate with or say if they got a lot of engagement you can feature them at the top
of your profile i tended to use this section about kind of my main achievements and also showing the
posts that have really kind of gone like they've been really inspirational for people as well so
that's the kind of image i want to put off on my profile as well then we have my experiences
and essentially i feel like i could do more here if i'm honest with you just by looking
at the before section now i feel like this is actually something that i just copied from my
cv you know i maybe could have put a lot more emphasis into using a lot more action
words here so i think that's something that the review will definitely pick up on or something
that needs improving and my education section as well so i've not labeled the school that i went
to for secondary school mainly just for like kind of privacy reasons if i'm honest with you
so i've put in university of law i put uni of bristol and i've put some of my grades in as well
and i've got my licenses and certifications as well and that's pretty much my profile right so
now you've looked at my profile and how it looked like before i think it was a semi decent profile
if i'm really honest with you so what i wanted to do was try and find out how i could improve
my profile so first thing i did was actually go on the profiles of people that i thought were
like successful so i went on bill gates's linkedin page i went on amal clooney i went on um the ceo
of goldman sachs what's his name david solomon i went on their linkedin pages and they were good
but i just felt like they were just really kind of they just didn't have that much detail in them but
then i kind of realized that they're famous and they don't need really expansive linkedin profiles
because everyone knows who they are already and everyone knows of their achievements so
that kind of didn't provide as much insight as i thought i would have got initially and i was way
too lazy to put my profile on privacy mode so i could stalk partners in the firms that i've worked
in or you know firms i admire so i just decided you know what i'm actually going to try and see
if i can get my linkedin profile reviewed so i came across this website called resume worded.com
and i put my profile in for a review so what you need to do here is you download a pdf version
of your linkedin profile it's very easy to do and then once you've got that pdf version you
upload it onto this website it's ai powered so it just kind of skims through your profile and
notices key things that need improving here and there now i thought my linkedin profile was all
right because obviously i just done this whole revamp of it i'd you know included a new and
improved about me section which i am lowkey quite proud of so i thought it would do okay but then
the results came and it was 68 out of 100. so when we looked through this here it was my headline and
my education section was perfectly okay so those didn't need any form of improvement
but it was the summary section my experiences and other that needed a bit more work and apparently
the estimated time that i need to improve my score is 24 minutes so let's get to it now and i will
try and improve my linkedin profile now while i am on camera and while i'm filming for you guys
and then we can do the review again and see whether there's been any improvements so as
you can see here we're on the main dashboard page with my score of being 68 now let's
work on that first thing of improving my work experience section so it says here we recommend
listing at least three work experiences on your linkedin profile you've listed 20
which is great okay fantastic okay so the one where i've written i'm a trainee solicitor that
needs a bit more work well honestly like i don't i don't know what else to include i've only just
started if i'm honest with you oh my job title is vague i think i know how to improve that i know
maybe they just want my like kind of seat as well so trainee solicitor i do get where they're coming
from in terms of maybe it's being a bit vague there's some things here that are a bit locked
as well obviously i'm using the free version of the website so using keywords and stuff okay maybe
i could have added more of a description okay let me do that so let me go on my profile here
and i'm going to this experience section trainee solicitor construction
disputes so that kind of gives an idea about my first c and where i am now let me
yeah i'll leave my first seat as construction dispute so that kind of provides an idea
i mean i did recently pass the professional skills course with 71 so maybe i could mention that here
and then what else have i done i mean i've been i've drafted letters and
i've drafted correspondence and i've prepared research notes to be fair
alongside just saying i prepared research notes i want to kind of talk about what
those research notes were about so something like prepared research notes on various topics
within construction law for example about emerging case law or issues arising in taught
contract law drafted correspondence to various parties what else have i done
i'm that's it's so difficult to write this because i literally haven't done that much
yet i probably will go back to this and change parts because at the moment it is it like i'm
not happy with this at the moment because it does sound very vague and when i've gotten a
lot more experience in my seat i'm definitely going to go back and change this but for the
sake of today's review i hope it just picks up as you know me providing a bit more detail for this
section as well right let's try and see if i can improve any of these other sections so let's just
experience so next job
a vague job title all of these job titles seem really vague a vlogger
like doesn't that just say what it is on the tin that's a problem with ai stuff as well
i'm just gonna put content creator here
i'm gonna keep it as that now the next job let's see content creator as well
job titles mentor for aspiring solicitors let's go back to the summary page so my summary needs a
bit of a fix as well so that's my about me section too many special characters use so symbols emojis
okay i guess i i do see where they're coming from with that because if you look at these squares on
my linkedin profile they are emojis so let me just for the sake of the school because i do
like the squares being there if i'm honest with you let me just change this so there's kind of
so maybe it picks up as getting a better score because i've put in actual kind of bullet points
uh rather than these emojis because i think that's what's being picked up as you know me just using a
lot of emojis and stuff so that's all changed now so maybe that kind of improves that section a lot
of this is locked and you need an upgrade for it which is really annoying apparently my summary is
the right length so linkedin profiles usually have summaries between 200 to 300 words long so pretty
happy with that now let's look at keywords so unsure what keywords enter your job title here so
trainee solicitor oh well what do you know let's write lawyer commercial lawyer let's do that
corporate law intellectual property so those are the key ones apparently that come up
so if i could maybe incorporate those into i think what i need instead of an ai review i've
literally just clocked this now halfway through the video but instead of like an ai one maybe
a proper kind of lee if there's anything out there in terms like a legal kind of linkedin
profile reviewer then i'll definitely let you guys know maybe i can add it into my
endorsements but i don't want to talk about kind of i've got intellectual property already written
where have i got that i have done it for my lpc that's the most i've
done for intellectual property legal writing i could write that here so
practiced my equal writing by dropping correspondence let's go back to the score
what's other use a custom linkedin profile url oh i don't know how you i don't know
you can make that let's make a custom url edit profile and url on the right hand oh
cool i think i'll just keep it at that and okay cool so i've created a custom url now
no honours and awards section well that's because i've not received any awards in my life so
i can't fill that in can i i mean i did get like an attendance award at school because
there was a day and like there was one year in school where i didn't miss a single day
of school right let's rescore this and see whether there's been any improvement i'm scared you know
what if this is like worse what if i've what if i've done worse i can't i can't under the issue
just watching the screen just go like hurry up man 84 84 let's go i'm happy with that you know i'm
good i'm good i'm good so my summary section still needs work apparently yeah well you won't tell
me what to improve on because the rest of your website's like done out here you know i'm saying
so right so if you want to include a line so this is for someone who's looking for job opportunities
a line that says interested in where blah blah blah tells recruiters that they you want to be
contacted for that kind of thing so at the moment i'm not looking for a job but in the future say if
i was looking i don't know for a role elsewhere as another kind of like lawyer whatever interested in
um say if i do qualifying construction disputes and i say interested in construction disputes
uh vacancies then that can be kind of like one of the first lines in my summary if i was interested
in that element let's go back to the school so work experience some of it needs fixing as well
oh they liked the fact that i put construction disputes in the header so that's quite good i'm
glad to see that there's some improvement there even vlogger content creator so i'm
happy that these are kind of like the main three elements i've kind of improved on those
data protection paralegal i don't know how to improve that unless i went in
and wrote paralegal and then put data protection
let me do that for all of these just for the sake of consistency
i could put vacation scheme slash internship because some people don't know what a a vacation
scheme is when it's outside of law and the thing is one thing that's really important is
making sure that i think it's really important to make sure that your profile
is also understandable by people who don't do law because those could be kind of potential clients
i think that should be okay let's do it again now and see whether it improves just by
you know just give me uh give me 86 or something i'll be happy with that let's rescore it and see
so while we're waiting for this to now review my profile again let's have a little chat so you know
how are you doing how you doing you know like weather's lovely recently it's it's it's been
good weather oh oh it's increased by one percent okay okay you know what i'll take that i'll i will
take that i will take that one percent 85 i don't know still what's wrong with my summary section
i think it may be because i've not included things like keywords which i think is kind of
true maybe maybe in terms of how people describe me i could put some more kind of legally focused
terms in there like good communicator or great at legal writing but that's not how people would
describe me so i'll have a little think about that section as well but 85 with a linkedin
profile review via artificial technology artificial intelligence sorry seems pretty
okay i'm happy with that i'll go with that i do think you know now when i look at my profile
i do see there's more meat to the bones and i've increased my profile by what's 85 minus 68 it's 17
let me google that 85 minus 68. see i told 17. i increased it by 17 and that's that's fantastic so
yeah maybe i'll do more of these free reviews in the future like in my own time
but hopefully this video has given you some tips about how to lay out your linkedin profile maybe
you can take some inspiration from my profile from what the review the ai reviewer was saying
and yeah the next video what we're going to talk about is how to actually
or how i actually network on linkedin and how it's helped me in gaining opportunities
and connections and you know just putting myself out there professionally so yeah i hope
you enjoyed this video it's a little bit it was honestly a lot more kind of like less structured
than my other videos but hopefully you've learned something if not i definitely have so you know who
cares about y'all but i'm joking i'm joking but um yeah enjoy the rest of your day and goodbye