hey what's up guys hope you're having a
great day today i wanted to talk about
the fourth quarter it's coming uh it's
less than a month away and this is when
we can expect to see the most sales for
our ecommerce business or at least in a
normal year i always think back to last
year 2020 was crazy there was just so
many good niches that we could cater to
throughout the year that maybe you
didn't see a sales increase in the
fourth quarter because your sales were
so good
all year round because there really was
that potential last year but last year
wasn't a normal year
anyways
the biggest thing that i think
determines our success with print on
demand is our designs okay if our
designs don't
capture our potential customers interest
really quickly we know they scroll super
quick whether it's on their um you know
desktop computer or their phone but
they're scrolling really quickly if we
don't have a good big bold design that
captures their interest really quickly
uh they're gonna scroll right past it
and we just lost the sale so that's what
i want to focus on in this video why
don't we get started
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now not everybody is a great graphic
designer i used to think i had some
chops when it came to drawing you know
with an actual like pencil or pen when
it comes to digital artwork i don't
consider myself that great the last time
i took a class on it was in high school
and it didn't really resonate with me
that being said i don't let it hinder my
ability to make sales as a
print-on-demand seller now i want to
show you some of my favorite designs
when i need inspiration
i go to the search merch tool and i type
in leak l-i-q-u-e
this is one of the top selling if not
the top-selling brand on merch by amazon
and i just love how they approach
t-shirt design they typically do the
things that we already know work
they make big bold easy to read designs
so that when people are scrolling
through you know what do you have almost
50 designs on the first page of results
on amazon they have a chance at
capturing the customer's attention and
getting clicked and we know that's part
of the customer journey before they can
add to cart and check out
uh so here we go i'm just
screenshotted a couple designs from the
leak brand and it's across various
niches okay one thing you'll notice is
that they're not afraid to enter some
really high competition but also
high value niches and it's because they
kind of are they're confident in their
ability to produce some of the best
designs in those niches and as long as
amazon's giving them a chance to get
some visibility they know that the cream
rises to the top the best designs
typically do win out in the long run of
course there's other factors that play
in
but you know in the short term that's
kind of how it works right the best
designs um they had gonna have a higher
click-through rate higher conversion
rate amazon will reward you for that and
continuously you know push you closer
and closer to the top of various uh
keyword searches
so you can see here that leak they know
what they're doing the graphic designers
are very good they understand the game
and um also i just love some of the
color contrast on some of these designs
like this santa claus one behind me with
this surfboard i really like that one
against the black t-shirt
and one last glimpse at some of their
designs like you see team first grade
but the font selection uh whatever font
that is also the size of the fonts the
again color
scheme that they used against that black
t-shirt i think it looks great
the pencils etc uh they know what
they're doing so i look to them for
inspiration all right oh we got one more
page of designs just to show you that
they really are in a bunch of different
niches also check out how they make one
t-rex graphic and use it across
various different niches and this is
just two examples but they're in a bunch
of different niches with that t-rex
design
so let's talk about merch by amazon
design and how the heck we can compete
with a brand like leak now of course
we probably don't want to be competing
directly with them too much because yeah
it's pretty likely they're going to have
better designs than us they've been
doing this for a while and they're
generating by my estimate seven figure
it's safe to say seven figure
annual revenue through merch by amazon
just through their one account but
anyways uh and before i talk about how
we can go about competing directly with
them on the graphic design front i wanna
do a quick disclaimer i'm gonna show you
a couple of the tools that i use to
assist me with my graphic design
uh efforts for my print on demand
business and i'm an affiliate for them
so just want to get that out the way up
front and show you a couple of them that
i would recommend okay now the first one
i'm going to show you is all sunsets now
for three dollars a month you can join
for a year right so you get a year long
of access
and you get to use their pre-made
designs from professional graphic
designers and it ranges across a bunch
of different niches they're constantly
adding new ones and you can send them
the occasional request for a graphic so
you can see here they're already
cranking out some halloween ones for
2021
but if you i mean there's over a hundred
pages and i think it's like nine designs
per page so they're probably over a
thousand designs now that you can use
and we already know these vintage retro
sunset style designs sell very well and
i love to use them honestly for
evergreens what i like to do is take a
generic one like this one behind me here
it's weird it's like a sunset but it's
got like a disco ball kind of feel to it
and i like to just put text over it you
know what i mean it's so simple but uh
you can do that you can use text
sometimes i put the curve text above
sometimes i'll cut the bottom so it's
flat and then put some text beneath it
simple simple stuff it works okay so you
can see here there's just a ton of
different ways you can spin this as well
sometimes they'll put their own graphics
on top sometimes they've got the state
cutouts et cetera
dogs unicorns
you can do keyword searches by the way
if you end up checking out their website
and joining you can do a keyword
research or sorry you can do a keyword
search and it'll typically yield some
results related to that keyword by the
way i put a link in the description to
all sunsets and to the other tools that
i'll show you really quickly and just to
show you that if you can go to amazon
merch and while i cropped out the bsrs
you can go do your own quick search uh
use ds amazon quick view chrome
extension so you can see the bsr see how
well these are selling and you'll notice
that these vintage retro sunset style
designs
this probably is not going to come as a
surprise to anybody watching this video
if you've been subscribed but yeah they
work um people the customers they vote
with their dollars and they purchase
these shirts all the time in any given
day if i look at my merch by amazon
sales on my side monitor here the
majority meaning more than half of my
sales will be using all sunsets
uh it's for me it's like i've got like a
formula where it just it's very easy for
me i know which ones sell really well
too so i just go ahead and start my
designs with some of the most popular
sunsets and you know part of being in
tier 200 000 by the way is that i can
test and test and test and then i know
that certain ones perform really well i
just put some text over top or
underneath you know and then
i'm in there right and i don't have to
actually worry about creating designs i
just add text and it's done
also from the makers of all sunsets they
have a separate website called all
american graphics this is great for
anything like patriotic usa style it
could be things like service members as
well
so if you want to check that out i would
also recommend it i use it as well uh
probably not as often as all sunsets
though but you know it's still very
useful
and i'll put a link to everything in the
description but here's kind of a gist of
like the type of designs that you can
expect to find over there
we know that the
political stuff sells year-round and
it's funny how i think like the
mainstream media kind of dictates what
sells well it's like mainstream media's
like oh the president's great
everybody's like okay we got to get the
pro president designs and then they sell
well and then next month president's not
great anymore everybody says oh my god
no he's not he's not and then they're
like all right now we need to buy the
shirts that are anti-president and so
all american graphics will help you keep
up with the crazy flip-flopping of um
public sentiment towards elected
officials all right so check out all
american graphics if you've been
wondering how to crack these political
niches because yes they sell extremely
well evergreen year round okay and these
little sunglasses behind me you see here
that's probably the go-to graphic for me
i would probably start with those or the
lips the lips also are a really good
graphic for
making some sales in that niche
all right and here we go we got some
more of these like sunset style designs
that we know sell extremely well all
right
i wanted to talk also about kindle
direct publishing and tell you about an
offer from vexels you guys are probably
already familiar with vexels we've been
using it for merch by amazon but i
wanted to very quickly let you know that
they have entered the kdp space i did
preview this uh i think two weeks ago
when i did a kdp video and kind of
highlighted the kdp top 10 books that
we're selling at that time
and again people watching that video may
be wondering like how do i compete with
this though because i'm not a
professional graphic designer i've got
some solutions for you if you're
interested in checking out vexels by the
way don't leave this video please until
the end i want to share one last thing
with you about if you do use any of
these services how you can use it to
basically deduct and lower your taxes a
little bit for your business okay but
really quickly i wanted to show you that
vexels which i'll put a link in the
description uh because they're currently
running a promotion on their basically
the launch of their kdp portion of their
site uh in addition to having a bunch of
really nice like high-end
journal covers i mean it doesn't have to
be a journal but you get what i'm saying
book covers kdp you can call it a
journal a book notebook whatever it is
um you have some flexibility there
they've got some amazing looking book
covers that you can also edit yourself
they also have interiors okay so they've
got bundles for things like coloring
books coloring books are constantly one
of the best selling types of books on
amazon here let me show you some
examples so i went to uh the flying
research research tool that i typically
use for merch by amazon but you know you
can also hit the little drop down in
flying research and you can switch it to
kdp and then you can see the top selling
kdp books so i did that just wanted to
show you some of the best selling books
here is a toddler coloring book you can
see that right now i think i'm kind of
blocking but it's doing about 25 sales a
day and estimated monthly revenue
according to jungle scout is about 3 100
a month
not bad here's another coloring book
they call it a big jumbo coloring book
and it is doing roughly 22 sales a day
685 sales a month bringing in about 4
800 of revenue a month according to
jungle scout
another coloring book this one's called
positive vibes easy easy coloring book
for adults
and you know i don't know what it is
about that cover but that covers color
contrast it's just amazing and it makes
me want the book i don't know why i want
the book just from seeing the cover
i don't know how they do that i wish i
had that type of skill but i don't
that's why i'm making this video for
everybody else that can relate
they're charging 7.99 so pretty healthy
royalty there jungle scout estimates
it's doing about 20 sales a day 626
sales a month bringing in five thousand
and two dollars of monthly revenue
per its current bsr and one last one
another just sick cover uh adult
coloring book 100 amazing patterns and
also check out how they built that i'm
just saying really quickly note how they
built that book cover like that's not
that hard to do they just have a really
awesome background image then they put
like a little black bar over it with
some text and you can also do similar
stuff like that on etsy to make your
first thumbnail the primary one that
shows up in search results pop a little
bit more if you need to communicate a
value proposition i just want to throw
that out there while it was on my mind
uh but this book according to jungle
scouts doing about six thousand
dollars
a month in revenue so yeah guys there's
some potential here uh you can also
compete with the top dogs as long as
your products are of similar quality and
if they're not then you probably got to
lessen your expectations a little bit if
we're being realistic here
so i just wanted to let you guys know
that both all sunsets and vexels they're
my pretty much my two go-to sources for
graphics and if you would like to check
either of them out they're both running
promotions right now so you can um save
a little bit on your
what do we call it your your plan i
guess you could say so it looks like
vexels is charging either 14 a month or
19 a month for a premium and you can
find out more just by clicking the link
in the description in case you want to
um you know one up your game as we head
into the fourth quarter guys because
seriously now is the time of year if you
want to see the maximum return on
investment right now is the time because
we are ramping up to the fourth quarter
you don't want to do it during the
fourth i mean
it's better to do it in the fourth
quarter than to not do it at all and
just be selling low quality products
that don't get clicks because then
you'll get buried and no one will ever
know they exist right they need to
generate clicks and
conversions and that's how you rank high
and that's how you make a lot of money
as an e-commerce seller especially on
pretty much any website but especially
on amazon we know that's how it works on
amazon but it pretty much works like
that on every website
so just consider it guys also i promised
i was going to make a quick note on
taxes so in the united states
we pay taxes on our profits so however
much money we generate from our
print-on-demand business if we spent
uh 36 on an all sunset subscription
deduct that from your profits because
you spent 36 dollars
to generate those profits so you would
deduct i mean i'm not an accountant so
disclaimer not an accountant but um i
think this is pretty like basic level uh
taxes and accounting right so you
invested that so now you will deduct
that from the profits and you will owe
taxes on a slightly lower number okay
and same thing goes for whatever you
spent on a vexel's membership should
should you choose to join vexels okay so
i just want to make that clear that it's
an investment that you should also
hopefully see a nice return on if you
actually use it so anyways guys thanks
for listening to me um before i leave
just wanted to remind you in the
description we've got a link to a free
print on demand giveaway we've got a
link to a free 8 day print on demand
mini course delivered to your email
inbox and a link to my print on demand
facebook group as well as a link to my
full uh six figure print on demand
annual sales course in case you want to
learn more about that but thank you guys
for watching this video i hope you have
a great rest of your day please like and
subscribe if you haven't already again
you'll find links to everything i
mentioned in the description and i'll
see you guys tomorrow
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you