Hey! this is Overpass Insights my name is Eric and I make apps now today I'm coming to you
from London Comic Con and I want to say don't worry about your niche not being big enough
okay so today I'm coming to you from Comic-Con the MCM Comic-Con in London right this place is packed
you know there's people everywhere you know about a third of the people or maybe not a third
at least 20 percent of people are in cosplay and if you know they're dressed as different stuff
and it's really really cool and you know what everybody's dressed up as somebody who I don't
know who it is you know when I was 15 years old actually pretty much like several years when I was
a teenager in San Diego I would go to comic-con and back then comic-con wasn't as big as it is now
like where they announced movies and all this kind of stuff back then Comic-Con was kind of like this
this niche thing right I remember it was in downtown it wasn't a big convention center in
San Diego where it is now it was like in downtown I remember going there in 1987 at 15 years old
and there were rumors that there might be a live-action Batman movie one day right
and like yeah I got a poster for the movie the Transformers the movie you know
not the Michael bay one but the cartoon when they came out in the 80s right and like the
cool thing about going to Comic-Con as a kid was like it was this thing that wasn't for everybody
like I spent a lot of time as a teenager in comic book shops my friends were into comic books but
it wasn't a mainstream thing and the cool thing about it was when you went to a big event like
that you'd be like oh that guy's dressed like this guy that guy's just like that and the more
obscure it was the more niche it was the cooler it was right if somebody was dressed up like a
Spider-Man whatever everybody knew who spider-man was but I know nobody knew who at the time at the
time nobody who knew who Dr. Strange was unless they actually wrote comic books
right and this is what I see today right I don't know who anybody's dressed up as everybody's from
like manga or games or something like that and they're just you know it's and but people
people who do recognize them stop by and say hey how's it going and it's like old friends meeting
total strangers saying you know yeah I can't take my picture with you yeah take my picture with you
it's really really cool right it's not my scene anymore I'm here you know because my kids wanted
to come but it's still a really cool thing to see a lot of times we talk about on this
channel about apps we talk about you know who your audience is in the when I ask somebody like when
I do consulting or even when we do live stream somebody says why is anybody downloading my app
the first question I ask is we'll lose your audience and the answer is frequently everyone
right and the thing is like the fear is always you don't want to do something that's niche because
maybe there's not enough people into it right you know everything I've seen today has been
niche here today right but the reason this stuff is special to everybody is because it wasn't
meant for everybody it was meant for them it was their thing it was meant by creators who created
something that they were interested in and now they thought everybody else would be interested in
we know when something's derivative right we know when something's created in this derivative
like they're trying to seek the mass market oh there's a market for this let's copy what they did
and then you see things which are just like real creators, you know real creative types
create something that they're into and and you know and they find an audience when you're
creating your application when you're creating youtube videos when you're creating your b2b app
don't look for what everybody else is doing this is the big thing I get here a lot
on this channel it's like eric you should do this because everybody else is doing or eric this needs
to be popular you should do this and it's like I'm gonna do what I like to do and if you guys like it
I'm glad you're here I'm glad I found you I'm glad you found me I'm glad we found each other
but everybody else yeah screwing right like we're going to talk about apps we're talking
about business, we're talking about stuff we like to talk about here and that's what you should do
with your applications that's what you should do with your videos that's what you should do
with your audience, your audience is not the mat the entire world your audience should be a niche
I don't know if you guys agree with me or disagree with me, I've been through I tried to do this video
a few times here it's a bit crowded here and I'm trying to find a nice quiet spot um anyway let me
know if you guys agree or disagree I hope you guys are having a great day have a great
a week and that's it for me I'll talk to you guys again nextime