Facebook has officially launched their
dating feature considering all the data
that Facebook has on us this might
actually be a great way to find a good
match maybe
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is this year for brand24 welcome back to
the social recap a rundown of the latest
highlights from social media and digital
marketing news so in the last recap we
covered some important developments from
Google including their plans to get rid
of the URL which would change the way
that we access websites for good plus we
shared five simple but really important
LinkedIn tips that are recommended by
top career specialist to help occluders
find you during your next job search
well this time we are looking at
instagrams role in e-commerce taking a
sneak peek into Facebook's latest
venture into the world of online dating
and discussing some important reasons
why you just have to get on board with
audio and visual tech now all this and
more inside episode 19 of the social
recap now let's get started with
Instagram Instagram has been super
productive lately they've been spotted
testing a string of feature updates for
their users including a native way to
regram hashtag free image captions
geo-targeting and the addition of gifts
indirect messages but their biggest
update comes in their latest push
towards ecommerce so there are over 400
million accounts using stories on a
daily basis and out of those 400 million
a third of the most viewed stories come
from business accounts so it makes
perfect sense for Instagram to make both
feed posts and stories shoppable but
they're doing even more they've also
started rolling out a new shopping
channel and the Explorer tab where you
can see shop local posts from brands
that you follow as well as from brands
that Instagram thinks that you will like
so at its core however Instagram is
still a social platform a place for
people to learn more about one another
albeit through images this is why
they're also looking into building a
standalone shopping app one that would
help separate further ecommerce
endeavors from Instagram itself and
although it might sound contradictory
keeping the focus on their users is also
why there is no regram option after all
Facebook has a share button Twitter has
a retweet and even LinkedIn has a share
defeat option but Instagram has held
back trying to keep instagramers focus
on each other instead of finding stuff
to share so despite that users have been
getting around this
sharing screenshots and using external
apps so now among all its other tests
and trying to build a new shopping app
Instagram is also testing different ways
for users to regram each other's posts
natively but Instagram is not the only
one testing new features a new downvote
button was recently spotted on twitter
forms like Reddit and court have long
embraced the down vote while Facebook
has been slowly rolling out its own
dislike option to a small group of users
since May Twitter has only just begun to
test down voting and it's still not
really certain that we'll ever see the
light of day but just the fact that
they're considering it tells us that we
may also see other changes related to
their algorithm soon after all the very
need free download button suggests that
Twitter's algorithm isn't showing their
users what they actually want to see so
they need more user input in the form of
a download button to teach the algorithm
what their users want and Facebook has
officially launched their dating feature
considering all the data that Facebook
has on us this might actually be a great
way to find a good match maybe it's only
available in Columbia right now where
they're currently collecting signups so
they still have a chance to iron out any
kinks before offering it to other
countries and this is how it's supposed
to work so after you sign up for
Facebook dating you'll be asked to
verify your location and then you can
fill out personal details like a short
bio where you work your religion whether
or not you have kids things like that
and answer some questions related to
your personality
so the key thing to remember here is
that you're creating a brand new profile
for Facebook dating instead of just
using your original Facebook profile so
you get to show a different side of
yourself when you're looking through the
matches that Facebook serves up you will
see them one by one and you can express
interest in up to a hundred matches a
day and unlike tinder Facebook dating is
about finding a life partner instead of
a hooker so there's no swipe write
function here if you're interested in
someone you're just gonna have to be
brave and make the first move by sending
them a message and seeing if they
respond so Facebook has a few basic
controls in place to help moderate the
dating scene for starters your age and
location are not self-described they
require verification this is to help
prevent catfishing next messaging occurs
in a separate Facebook dating chat
section
not messengered to keep Facebook dating
and regular Facebook chats with friends
separate thirdly you won't get matched
with people you're already friends with
just friends or friends or complete
strangers the idea is if you're already
friends with someone then you shouldn't
really need a dating app to start dating
fourth you cannot follow up with people
who don't respond to your initial
message this is to prevent stalking and
harassment and finally users cannot send
photos in the Facebook dating chat so no
fear of dick pics thank you for that one
Facebook basically besides the dating
feature Facebook has also just launched
rosetta which is visual search AI that
they built to help read text images
basically Rosetta can find images that
contain text in various languages and it
can also read what that text says the
main purpose of this is to identify
offensive names or other images that
violate their policies or spread hate
speech something that Facebook is Anna
desperate need of after images
containing this translated text were
connected to riots and other acts of
extreme violence in Myanmar Sri Lanka
and other areas of conflict hopefully
Rosetta's visual AI offers increased
accuracy in reading and also translating
text meanwhile Facebook definitely isn't
the only one working on visual search as
Amazon launches scap'd their way of
letting users shop for items in a more
visual way so you might be thinking what
for we can see images in Amazon already
well the main difference is that with
Amazon Scout you can teach it to show
you items based on your personal tastes
so right now if you search for something
like a table on any song you'd be shown
all kinds of styles modern classic
old-fashioned wooden plastic handcrafted
or industrial but if you look for a
table through Amazon Scout you can
upvote and downvote each table you're
shown and teach the visual search AI to
filter out stuff you don't like so that
when you shop for items in the future it
can potentially find things that you'll
actually want to buy right off the bat
but visual search isn't the only or the
most significant way that brands are
innovating these days so while Google
assistant has just become the first
bilingual virtual assistant for the home
and office
Einstein voice is Salesforce's new
conversational way for salespeople to
make notes and track their stats just
with their voice so if you work in sales
people skills are your most important
asset talking to people
listening to people and meeting with
them but you have to keep track of your
stats to Einstein voice now lets you
enter all that data into the salesforce
dashboard with your voice so you can
deal with the administrative part of
your job even while you're driving
salesforce is not the first crm to offer
conversational AI since companies like
tact a I have had this option for a
while but it's definitely an industry
leader which speaks volumes about the
direction in which technology is taking
us so if your brand or business is not
onboard with visual and voice tech yet
now it's a really good time to start
looking into it and that's it for
episode 19 I want to stay on top of key
developments from social media and
digital marketing subscribe to the
social recap on YouTube and just in case
you prefer we also have an audio version
on soundcloud plus a readable version on
the blog with each post containing
relevant links to the topics discussed
along with a few extra resources you can
find links to the podcast and blog in
the video description thank you so much
for tuning in and I'll see you next time
bye
you
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