- A couple of years ago,
we proved that adding unique tags to videos
does not make them appear in search.
Supporting what YouTube says
about them not being very important.
But what if I told you this,
what you actually say in your video
does influence searchability of your content.
Now, you don't believe me, do you?
Let me try and prove it here.
A little bit of behind the scenes here,
I'm making this video on a Friday afternoon.
I need to try and finish it
before the end of the day,
because I'm going on holiday for the week.
So the time is right now, 2:42.
Can I finish it by five o'clock?
Let's do this.
Now then hey folks, I'm Rob Wilson.
Welcome back to vidIQ,
educating you on your YouTube journey.
And today's lesson is all about,
I don't know.
Actually, I kind of discovered this by accident.
Let's take a look.
I recently made a video about the right way
to promote your YouTube channel.
And it began a little like this.
Rando Channel 784 asked,
can you please shout me out also in your next video?
No!
(bell dings)
Oh, damn it!
Now the reason I chose Rando Channel 784
is because it was a complete spoof.
No such channel existed on YouTube
until after that video.
Because he just knew
some, Bright Spark,
was gonna change their name to Rando Channel 784
and we will be forced to pin the comment for the LOLs.
But what I didn't expect
was just how many of you were gonna do it?
Yeah, well played there.
You've ruined your channels.
Also, can I have a shout out?
(bell dings)
(Rob laughs)
The fun and games we have here at vidIQ, aye!
And then it suddenly got serious,
because you see
up until the day I published that video,
nobody probably ever thought to search for,
or indeed use the phrase, Rando Channel 784 on YouTube.
And yet, here that video was appearing as a search result.
This leaves us with a big question.
How on earth did that video get onto that search?
Because the phrase,
Rando Channel 784 does not appear in the video title.
It does not appear in the video description
and it certainly doesn't appear in the video tags.
Yes, I do still fill them out.
How does YouTube know?
(air swooshing)
Rando Channel 784 asked,
what, really?
This has come from the captions?
Well, let me ask you this.
When was the last time
you saw during a YouTube search
that captions were directly referenced in bold font,
(bell pings)
as the source of the search result?
Blimey!
This is true.
I apologize, but I need to put out the metadata
for this video for the next 10 seconds.
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This is potentially
is a huge rabbit hole to explore,
but let me show you what I found out so far.
In this search,
the first two video results are fine,
but look at what we find next.
YouTube search has grabbed something
from almost 10 minutes into the video.
Basically we last 30 seconds of that video
and use it as a search result.
There's also another one up here.
Six minutes into the video,
simply clusters texts detected in video.
Hang on, hang on.
Slow down.
What are we actually trying to say here?
(air swooshing)
That YouTube is now analyzing the footage of a video,
looking at the frames,
detecting the text,
and then using that as a search result?
All right, well,
this video is playing away
and I'm going to stop it every time stamp of 6:02,
which is showing some texts from a YouTube page.
And yep, look,
it's extracted that text from inside the video
and applied it to the search result.
Are you kidding me?
Now, we've all theorized for many years
that YouTube is maybe looking at the first 30 seconds
of what you say in a video
and applying that to search results.
So this blows everything out of the water.
I mean, I get it now.
I know why MrBeast starts every video like this.
- I'm gonna spend the next 50 hours
buried alive in this coffin.
- All right, it's not actually because of that,
it's more of a editing and pace and filmmaking decision.
But it certainly can't hurt
to have all of that text and imagery in the videos kind of.
But anyway, let's reset for a second
and go back to the beginning of this video
and talk about tags.
Do you think in 2021,
with the sophisticated technology
that YouTube has just demonstrated there?
That they are paying any attention
to something as primitive,
as vulnerable to exploitation as video tags?
No, we have now reached a point
where YouTube is able to scrutinize
every single decision that you make.
From the words that you say
to the things that you include in your videos.
This without question requires
further investigation and some deep research.
But you know what?
I ain't gonna get that done in 12 minutes.
I'll do it when I get back.
See you in a week.
I'm going to Disneyland!
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