If you're watching this right now,
it means you have an edited Reel ready to go and be published,
but you just wanna make sure it has its best chance at getting seen and going
viral. And PS,
if you don't have an edited Reel and you're just getting started with this whole
process, you can get caught up right here.
And if you're here because you watched all my previous videos in this series and
you've enjoyed it, don't be shy.
Hit the subscribe button and stick around for more future trainings,
just like this one.
Now onto the finishing touches for publishing your Reel to give it that added
boost.
First things first, because you might need this reminder like myself,
a perpetual perfectionist - Woo - that is a mouthful, but here's the deal.
Your C+ version of work is good enough for Reels.
Now I say this because you might be someone who holds yourself to an A+
standard, but with Reels, raw, real, off the cuff, it works really well,
especially on the Instagram platform today.
So if you're quibbling over making little edits and you wanna go back and retake
some of the clips and redo some of your text,
keep in mind that what you have is probably good enough.
We're not striving for A+ here. C's get degrees, as they say.
If you don't believe me,
just take a look at some of the results that my students have gotten by
following this exact same system and making Reels even when they felt
uncomfortable. And even when they felt like they weren't perfect,
the Reels still got results.
So the first step of the publishing process is writing a caption for your Reel.
Now Reels do have a longer shelf life than any other current type of content
on Instagram.
Meaning you can post a Reel today and you can get views from it a week from now
a month from now, it's happened to my account.
So the caption is a really great place to get your message across.
The Reel captures someone's attention,
but the caption keeps someone's attention there.
It's also a really great place to put in your calls to action if you miss
putting them in your Reel. So for this step in the process,
I actually go over to my laptop.
I go back into Asana and I write the caption in my Asana card and
do it on my desktop because it's a lot easier than on my phone.
So let's go back into Asana.
So I'm at my desk and Asana is open and under this column "To schedule or post"
I've got my edited Reels. Now I just need to write their captions.
So I like to write them in the card itself.
So here is my Reel called three tips,
which I've already edited as you saw in prior videos.
And this is the section where I'm going to actually write the caption.
So the headline is meaning the first line of my caption,
super important to draw people's attention. Then the body of the caption,
then the call to action,
and then the hashtags that I want to attach to that caption.
So I'm gonna go ahead and write that now.
And P.S.,
If you struggle with writing captions and you want a jumping off point,
I highly recommend you check out Caption Vault, my done for you product,
where I actually give you 300 caption templates, whether you are a coach,
a service based business or a product based business,
I've already said too much, but head to CaptionVault.co to check it out.
Alright, my caption is written and you can see down here,
it's now time to enter in my hashtags.
So I like to use this tool right here called Flick. Let me log in real quickly.
And I'm gonna show you how quickly I can find hashtags.
So I wanna start with hashtag ideas that use key search terms that
I've just written in this caption. So the first one would be like business
owner; that's who I'm targeting in that caption.
So I like to have table view in Flick and I can see that business
owner,
the average likes for posts that use that hashtag are 959,
which is some that my account could rank for. So I'm gonna choose that one.
Now I'm actually gonna sort this by average, like,
so let's look at these ones right here.
This is similar to my like count and then I wanna go
deeper into "go-getter".
So I'm gonna hit this icon right here and I'm going to
find more. Okay. Now I'm gonna find a new key search term.
You can see all the ones I just selected are selected at the bottom.
So there's 19 hashtags.
I wanna find one more related to Instagram tips,
something like that. And let's sort them by the likes.
And let's say Instagram tips for business, Instagram tips daily,
social media tools. Great. Now I have 22 selected hashtags,
so I can go ahead and hit "copy to clipboard". And there we go.
They've been copied and now I can simply enter them into
my caption. There we go.
So that's the process of how I write my captions for my Reel and find hashtags.
And then I'm gonna go ahead and repeat that for all of my edited Reels that are
ready for publishing. That's the whole key and the magic of batch creation,
but to show you the next steps of publishing a Reel,
let's go back over into my phone.
And in this case I have the Asana app open and I can tap
into the Reel that I just wrote a caption for. So here's my Asana card.
And there, we can see the caption that I just wrote over on the desktop.
So I'm gonna go ahead and select this. I'm gonna say edit. Yes.
I'm gonna go ahead and select this and I'm gonna copy everything that I just
wrote in Asana. Copy. Save.
Alright, so that's good to go. Then I'm gonna go back into Instagram,
into my Reels drafts. I'm gonna select the Reel that's ready to post.
There it is. And you can see right underneath the preview of the Reel, it says,
Write caption. So I'm gonna tap that where the cursor is.
I'm gonna tap that again and hit "paste".
So now that caption that I just wrote is much
more easy to manage because I wrote it on my desktop and it's a very small
window currently. So there's my caption.
One more step in this process is the cover. So if we tap "edit cover",
you can see that you can choose something from your Reel
itself, a screenshot.
You can also look at how it's gonna work in your profile grid and move it
around. So if I wanted a pretty straightforward image of myself,
that could be fine. The other option is,
is to add something from your camera roll.
Now I know this could look like a lot of work, like designing a thumbnail.
You know, we're not all graphic designers,
but I want to show you my real quick hack as to how I may cover images for
my Reels all within the Instagram app. So to do so I'm gonna hit "done",
and I'm gonna actually save this Reel as a draft.
It's not ready for publishing yet. Okay. So now I'm going to go back to my home.
Hello. And I'm gonna pull open an image from my camera roll.
Can be anything.
Then I'm going to tap the three dots in the upper right where it says "draw",
I'm gonna choose that. And I typically use white as a background color.
So white is selected. Then I'm gonna hold my finger down and then hit "done".
So now I have a blank canvas to start with.
So now I'm just gonna add text over top. So choose the AA.
And for this cover image, I want something that's gonna intrigue people.
So I'm gonna call it "the top
three" and I'm gonna scroll through and find a
font that I like. And to change that background color,
I'm just gonna hit the "A" with the sparkle and then I'm gonna hit the color
wheel and make that black.
Okay. So the top three, and then I'm gonna go back to AA,
choose a different font. I'm gonna say "best Instagram".
Let's make that black as well.
And let's go back to one more text block,
say "features"; the top three best Instagram features to use.
That's what I want it to say. And I'm gonna make that all black.
So that in itself is a fine cover. I can add emojis if I wanted,
I can go to the AA and hit my symbol down in the bottom left,
and I can add some emojis. There you go. Find something that makes sense.
You can drag those around.
But one of my favorite things to do is to actually incorporate my brand colors
into the cover image. So here's a little trick that I like to use here.
I am inside of my favorites album on my phone,
and here I have saved my brand colors.
So what I like to do here is tap "select".
Then choose that image of my brand colors and then hit the square arrow
in the bottom left, and then hit copy photo.
Now I'm gonna go back over into this window and you can see that Instagram is
saying, "add sticker". Now, if you miss that prompt,
all you have to do is find your cursor by tapping the screen.
And then you can go ahead and hit paste, so now I have two versions of it.
So I like to bring this sticker in,
and now I can play around with my brand colors.
So let's say I want the top three to actually be in
my brand green.
So let's choose the dark green and then I want best Instagram
features. So I'm just tapping on it.
And then I'm choosing the eyedropper and using the eyedropper tool.
I'm going to find the color that I wanna use. So let's do purple.
And let's also hit the A with the sparkles to give it a background.
That might be too dark. So let's hit it again.
And then it makes it the light purple backround and then "features to use".
Let's move this up. I'm gonna tap "features to use" then the eyedropper,
and then go back to the dark green. There we go,
center everything. So because I've got three lines of text,
I really wanna center best Instagram. That's the middle.
Here we go. Centered and then "features to use".
And then "the top three." One more thing that I want to add is by hitting the
three dots and then "draw", and let's try the arrow icon in the top.
And again, use the eyedropper tool. Let's choose the arrow.
Let's see if we do something like that. Let's try it. Let's hit done.
Now before we're done, done and ready to save a copy of this to our camera roll,
we need to select our colors and put them in the garbage. Okay.
So this is effectively what our cover image is gonna look like.
If I'm good with it, if I'm happy with it,
I'm gonna go back to the three dots and I'm gonna find the "save" button.
So if I hit that now, a copy of it has been saved to my camera roll.
And this is what I'll use to upload when I publish my Reel.
Now let's go back to our drawing feature and let's hit "undo".
And since we still have the yellow selected, maybe I just wanna, oops. Nope.
I don't want the arrow. I want the highlighter.
And maybe I just wanna circle like top three. I don't know about you,
but I find circles so hard. There we go.
That's a bit better. So let's hit "done" and then hit "save".
Okay. Let's go back to draw, hit undo,
and let's maybe try another version where we do a squiggle.
And the reason why I like to give myself a couple versions is because I want to
see which one captures my eye first. Okay.
So hit "done" and then go back to save.
And now I've just created three versions for this cover image.
Now that I'm done and I think there's a winner in there.
I'm going to hit the back button and I'm not gonna post that Story.
I'm gonna go back to my drafts and go back into the Reel
where we've already edited it. There's already a caption.
I'm gonna tap "add from camera roll".
And now I can see the three that I just made and choose the one that captures my
attention first. I think I'm gonna go with the last one.
And then I'm going to hit profile grid just to see how it's going to look.
I already know everything's centered, so it looks good.
And then I'm gonna hit done. Now our Reel is ready for publishing.
Before hitting publish,
I like to check through the settings and make sure that also "share to feed" is
turned on that way my Reel will actually live in my feed,
not just in the Reels feed.
I have the option to tag people so I can tag myself since I'm the only one in
that one can add a location if I want,
and then I can allow for it to be recommended onto Facebook. And then of course,
there's the advanced setting currently,
which allows me to connect with a brand partner.
But since that's not the case for this Reel, it's ready to be published as is.
So once you check through all of those,
you can review your caption one more time,
then you're go ahead and hit that share button.
And your Reel is being published. Once your Reel has fully been published,
you're gonna see it in your main feed as well as in your Reels feed.
So once it's been published, share it around and the first place you can share,
it is actually in your Stories.
So tap into your newly published Reel and then hit the paper airplane
icon, right, then hit, add Reel to your story,
and then you can publish it to your Stories.
This is a great strategy to do when you publish new Reels,
because the views that your Reel get in your Stories count towards its overall
views as well. Now that you've just published your Reel,
give yourself a pat on the back because it can be a lot of work.
But now that you've just followed my batch creation process,
hopefully it was a lot more efficient. If you follow my process,
you should have 10 to 20 Reels already edited and they have captions.
So basically your month is ready to go.
You've got content for the next three to four weeks.
And once you start publishing those Reels,
they are gonna be driving new eyeballs over to your profile.
So it's time to make sure that your profile is speaking the right language to
your ideal followers. To help you attract the right follower who sticks around,
I wanna do some profile makeovers.
So if you are interested in getting my eyeballs on your Instagram profile,
leave a comment below this video with your profile handle. I'll take a look.
And who knows you might be featured in an upcoming video where I do profile
makeovers.