Everyone's on the social web.
But why is it that no follows your account,
or you can't get any traffic on your social profiles?
Well you know what?
It's about to change.
Hey everyone.
I'm Neil Patel, and today, I'm gonna share with you
the biggest social media mistakes that you're making,
that's causing you to not do well.
(uplifting music)
Before I get into these tactics,
make sure you subscribe to this channel.
Whether subscribing, following, whatever it may be.
That way, as I create more tactics for you to follow,
more video lessons, you'll get notified about them.
The first mistake that you need to avoid
is posting content too often.
Everyone believes that,
Hey, you wanna do well on Facebook?
Post 10 times a day.
The more you post, the more people will see you.
That may work for Twitter, but for most social sites,
if you post too much, you're not gonna do well.
You only have a certain amount of people following you.
If you keep posting too much information,
you're going to wear them out,
and they're gonna start ignoring you're content.
Try to post no more than once a day.
I'm not talking about live video,
or stories, or anything like that.
I'm talking about posting a image,
or a video, a status update.
Try not to post more than one a day.
The second mistake that you need to avoid
is posting mediocre content.
Now that you know you only wanna post once a day,
when you do post once a day, that content has to be amazing.
If people don't like it,
they're not going to engage or comment.
You know what?
If you posted content that's mediocre,
or you think is great, and you got no comments,
or engagements or likes,
leave a comment below with the word yes.
That way I know you're struggling
with creating amazing content.
And think of it this way,
if that content isn't something
that you would tell your friends about,
or you would share,
or you don't think has a slight possibility of going viral,
then, it's not gonna do that well.
If you're not sure what great content is, go to Buzzsumo.
Put in keywords within your space.
It'll show you what's popular on the social web already.
You wanna use tools like Buzzsumo and Social Blade
to come up with better content.
That way, whenever you do post, it's amazing content.
The third mistake that most people are making
is they're not leveraging videos.
Videos is the future.
Facebook.
Youtube.
LinkedIn.
All of these players wanna get your attention,
more so than even a live TV.
I'm talking 'bout, you know, that big LCD.
Technically, you don't have a big TV anymore,
they're all thin and go on your wall.
But you get the point, in which,
these social sites are craving for your attention.
They want you to be on Facebook,
instead of watching HBO, or NBC, or Sky Sports.
So, that's why they want you to upload video content.
If you upload video content,
you'll get 2-3 times more engagement and views,
than if you just upload a photo or a text update.
The fourth mistake that many people make
is they're not engaging in the first hour.
The way most social algorithms work
is whatever does extremely well in the first hour,
continually goes viral.
It's like the opposite of SEO.
With SEO, it's a long-term game.
You release content, you never do well in the first hour.
You're lucky if that content ranks really well
after 30 days, or six months.
In many cases, it'll take over a year.
With the social web, it's all about the first hour.
So if you have an email list, promote your email list.
Or technically, promote that video or status update you did
to that email list, that way, you can drive more engagement.
If you have a push notification subscriber list,
from tools like subscribers.com,
send them to your social profile
when you have a status update.
That way it gets more views, engagement.
And that way, over the next 30 days, 60 days,
it'll rank higher on YouTube.
Or over the next 24 hours,
it'll get way more views and shares on Facebook.
You wanna push things hard in the first hour it goes live.
And the last mistake that I want you to avoid
is not engaging.
Social's all about being a two-way street.
If you ask me a question and I didn't answer,
that'd be rude of me.
That's how social media works.
You need to engage with other people.
So when they leave a comment, make sure you respond.
Even if their comment is as simple as like,
hey thanks Neil.
Thanks for leaving this, or creating this video.
And if you feel like this video is good,
leave a comment below telling me thanks.
I really do appreciate it.
And you know what?
You'll start seeing me respond to you,
even if you just say thanks, or hi.
Why?
Because social media is a two-way street.
It's important for me to communicate with you,
just like it is for you to communicate with me.
And if you communicate more,
and you have those responses to every single comment,
you'll find, that over time,
you're gonna get much more shares, views, likes,
than if you didn't engage with your audience.
So that's it.
If you stop making those mistakes,
you're gonna get way more traction on the social web.
Doesn't matter if your using LinkedIn, YouTube, Facebook,
Twitter, these tactics will help you out.
Thanks for watching.
Make sure you subscribe, like, share.
And again, I hope to see you next time,
and giving you more marketing advice.