- You want to do marketing for your business,
you don't have the time.
What should you do?
Well, you can build a team.
Hey everyone, I'm Neil Patel, and today,
I'm gonna teach you how to build a marketing team.
(casual uplifting music)
Now there's a few approaches that you can go
with building a marketing team.
The first approach is let's say you have
a lot of money, you can just go
and hire someone who's done it for your competition.
I kid you not, the best person to hire
in marketing is someone who's already
done it for your competition, and they've proven themselves.
Not just being like, oh, I ran marketing at HubSpot
or Moz or American Express.
Go find that person and say, what did you do specifically?
What were you in charge of?
What were the results from the stuff
that you produced directly?
If you were to work at my company,
what would you do?
Alright, show me some of the stuff you would do.
In the interview process, don't just ask them
what they'll do, but have them show you.
If they say oh well, blog, alright,
well if you're gonna blog, how are you gonna blog?
How are you gonna find the writers?
Are you gonna write it?
How are you gonna promote the content?
Getting down to the nitty gritty
will tell you if that person was actually responsible
for that company's growth.
And if they're your competition,
you don't want to just hire someone from them,
you want to hire the person who was
the person who produced most of the results.
Because that way, it reduces your risk.
The last thing you want to do
is hire someone who sucks, wait six months,
and be like, ah, we're getting nowhere.
So make sure you dig really deep.
Now when you're entering that person,
the last thing you need to do
is ask them for reference checks.
You can't just ask them for reference checks
for the last company or the current company
that they're working at, it's your competition.
But you can ask them for reference checks
for previous employers.
And when you do these reference checks,
don't just say hey, would you hire this person?
Are they good?
You're not gonna get good answers
when you ask those kind of questions.
So you want to ask what are their strengths,
what are their weaknesses, what could they improve in?
And by doing that, you'll figure out
if that person can truly help you or not.
And that's how I would do it and build a marketing team
if I had money from day one.
I was a venture funded startup
where we're making some money.
Now if you're not a venture-funded startup, you're scrappy,
you don't have any money to spend,
I would go and find interns at,
let's say the local college.
So I'm shooting this here in Orange County,
technically Los Angeles County,
I'll go to UCLA or USC, or try
to find some interns, and you could try
to pay them minimum wage, or you could
do an unpaid internship, and you can get them
to watch all of my videos or read my articles,
or go learn from Moz or Brian D.
Have them create plan of everything
that they should be doing to grow your traffic,
and you'll quickly learn that if they're
a good fit or if they're a bad fit,
but what I found is you want to hire people
who can learn fast, you want
to hire people who are self-sufficient,
in other words, they're independent,
they can figure out things on their own,
and you want to hire people who really want
to stick with your company, right?
And if you're not sure that they're gonna stick
with your company, look for cultural fits.
And if they're a cultural fit with you,
they have the same beliefs, the values,
they're much more likely to continue
from that internship program to a paid job
with you later on, and of course last but not least,
when you're working with that person,
you want to make sure that person has
an option to get a paid job with you.
If you don't give them a paid job,
they're not going to stick around,
and if they don't stick around,
then you're gonna have to find someone else
and go through that process over and over again.
So don't assume your interns are gonna be free forever.
You should ideally want to pay them
'cause they're doing a good job.
And now that you've found an intern,
what I recommend doing is one,
one, sending them to the Neil Patel blog,
two, sending them to the Moz blog,
three sending them to the Backlinko blog.
Once you do those three things,
they'll see, hey, here's how marketing works,
here's some of the tactics, the tips,
the tricks, make sure they also have
a coding background, 'cause if they have
a coding background, they'll be able
to implement these things.
And of course, as you're finding these people,
I've learned one super important thing
that most people mess up when it comes to their interns,
they just say, alright, here's Backlinko,
here's Neil Patel, here's Moz,
learn, and go and execute.
If someone doesn't' have a lot of experience,
they won't know what to do first, second, or third.
But the beautiful thing these days is,
there's a World Wide Web.
You're watching me on the web.
Go have them Google for case studies
related to your competition or people who
are in similar industries.
GrowthHackers.com has a lot of this community stuff.
Have them read these case studies,
it'll show you step by step how some
of these other business in your space grew,
and then they can take that data,
implement it into your business step
by step, and then they'll start growing
your business much faster.
Now once you start making a bit more money,
send them to some conferences,
some training programs at these conferences,
like SMX, they offer a lot of training courses.
Have them learn them, and once they learn them,
they can implement these things in your business as well.
But that's how to go about building a marketing team.
I would start off with one person, whether you have
a lot of money or no money, start with one person.
'Cause if you have a lot of money,
the person that you end up hiring,
he'll figure out how to build the rest of the team
and he'll bring more people.
If you don't have a lot of money,
just stick with one intern, get them up
and running, once they're going,
you can start generating more sales,
more revenue, and then you can expand from there.
So that's it, if you're unsure on how
to hire a marketer, leave a comment below,
I'll give you some advice, I'll help you.
If you enjoyed this video, like,
comment, share, tell other people about it,
thank you for watching.