(birds chirping)
("Consistency" by Mr Truth City)
- So while you're getting your degree or aspiring or sitting on
your couch and dreaming, it just comes down to doing and for
sports personalities there's no greater place than Twitter
because there's so much conversation and if you're a
well-rounded sports person and have thoughts on everything from
the NHL to MMA you can actually
have unlimited opportunities to
produce two minute videos all day,
every day, forever on subject matters that are trending and
being talked about all of which are giving you greater
opportunity to be discovered because people are hitting those
hashtags, watching those conversations.
You can reply to people that are more famous than you.
You can reply and make content in response to another famous
writer or athlete talking about it.
It's just gaming the system.
You can go and walk into any conversation in any park in the
world right now, if there's 20 people talking about something
and none of them know what you, sports is amazing.
20 guys standing around in a park debating LeBron versus
Jordan and you could literally walk up to that park and you
just start talking and you're part of the mix.
And you may make the point that won or changed the conversation.
Or you said the ridiculous thing that got everybody to kick you
out but that's what Twitter is.
Twitter is incredible for that especially for sports
commentators and I'm just so sad because I get an email every day
from a kid in Michigan and Syracuse like,
"Gary, I want to be in the sports business.
"Can you help me get an internship at the Daily News?"
I'm like, are you stupid?
That's a needle in a haystack.
And that's still how people are thinking about it even
22-year-olds that are natively being,
living in this environment.
There's such an opportunity on Twitter for sports.
It's so crazy.
- [Stephanie] Daily News is on Twitter.
- Yeah, and not only that, their writers are,
the athletes are, the coaches are,
the news editors and everybody, is there anything trending on
Twitter right now about sports?
- [DRock] As of right now, (inaudible).
- Thank you.
Thank you.
Michael Phelps, great.
Michael Phelps is trending right now,
let's see why.
Michael Phelps racing a shark reminds me...
Michael Phelps is apparently tired of racing humans,
he's decided to take on a shark.
This is real. - [Stephanie] Yeah.
- My replying right now to the USA Today and being like
Michael Phelps is a genius.
What people don't understand is...
Fuck it, I'm gonna do it anyway my damn self.
I'm just gonna do it.
Something I don't normally do.
Hey guys, just testing something.
I'm writing my new book Crushing It
and I'm giving an example of something I think is smart to do
on Twitter so I'm jumping into this
Michael Phelps is racing a shark article.
First, I'd normally probably triple check and make sure it's
real news, it's true but USA Today
I respect and trust you.
So, here's where I'm going.
I think Michael Phelps is a genius.
I think he's hacking culture.
I think that there's a white space for somebody to play the
Evel Knievel of 2020, 2018.
I think Michael is clearly still passionate about swimming and
things of that nature so that's an interesting insight that he's
going down this path if he is 'cause again I didn't triple
check but I'm just doing this on a whim testing something.
But my punchline in this is this is brilliant.
This will capture some attention.
I have no idea how fast sharks are or if he can beat 'em but if
he beats a shark, I think that leads to
the next race which is interesting.
And so, I would pay $20 for a pay-per-view of watching
Michael Phelps swim against a something.
Which you pay $20 to watch
Michael Phelps race against a shark?
- [Tyler] Yeah, if I could one click through Apple Pay.
(group laughter)
- I hope you guys heard that.
- [Tyler] No, but like for real.
- That's it.
And basically what I just did right now--
- [Stephanie] Uh-huh.
- So here's where it gets interesting, right?
So I replied in video form to this, right?
Right?
And so everybody replied.
Let's wait and see if it shows up.
It's not uploaded yet but I'll show you in a minute.
So, that's it.
That's what I think Dunk should do if Dunk decided to take his
huge Instagram basketball page
if he wanted to start branding himself.
- Mhmmm.
- He obviously can start making content on Instagram
and putting on that account.
He's a huge account, 2 million plus.
What do you got, Dunk? - [Dunk] 2.2.
- Right, he's got 2.2 million followers on that account.
Like huge audience but I still think what's amazing about
Twitter is back to when Paul George broke his leg during
something and if he's opinion is these players should not be
playing in the Olympics or whatever it is,
it's that one piece of content in a Twitter environment that
disproportionately can be impactful.
("Consistency" by Mr Truth City)
Crushed It is dead, we're back to Crushing It.
Tyler, what's the subtitle?
Crushing It, can't remember what's the exact subtitle is?
How these, what?
- [Tyler] How great entrepreneurs build their
businesses and influence and how you can too.
- How great entrepreneurs build their businesses and influence
and how you can too.
Crushing It. 2018.
Pre-order 50 copies now.
It's not up yet.
("Consistency" by Mr Truth City)