when it comes to tracking your hashtags
which metrics matter and how can you
track them
I'm Chia and I'm going to explain all
this inside this video eight steer from
brands when you four and today I'm going
to explain how to track your hashtags
and which metrics matter most so this
includes how many times your hashtag is
used where they're used when they're
used and who is using them so let's
start with how many times people use
your hashtag so I think this is the
perfect time to mention a few tools that
you guys can use just for this
especially since platforms like Twitter
don't show you how often your hashtag is
used you can search for your hashtag in
the Twitter search bar and it will bring
up every occurrence on the platform but
it won't count how many times it's used
what you need here is a hashtag tracker
of sorts so there are even a couple free
tools for this first there's write tag
which will tell you how many times your
hashtag is used on Twitter and Instagram
and also show you suggestions for
related trending hashtags and hash tag
if I is pretty similar to write tag it
counts how many times the hash tag has
been used on Twitter and Instagram it
suggests related trending hashtags and
it also looks at the general popularity
of the hash tag so both write tag and
hash tag if I have free and paid
versions the free versions are as
expected a little more limited but if
you're only interested in tracking how
many times your hash tag is used on
these two platforms Twitter and
Instagram and you don't really need
deeper analytics then you can definitely
take a look at these tools now if on the
other hand you need to keep track of how
your hash tags are doing all over the
internet and not only on Twitter and
Instagram you might want to check out
brand 24 since it is a social media
monitoring tool it also lets you track
other stuff besides hash tags like your
brand reputation your customer reviews
your competitors and of course your hash
tag so I use brand 24 myself so I'm
going to show you how to see how many
times a hash tag was used from there and
we are going to look at the 10-year
challenge hash tag so basically as soon
as you log in you are shown how many
times your keyword or your hash tag has
been used and you can also filter the
data to see how many times the hash tag
was used on just Facebook just Twitter
just video
all over the internet just everywhere an
important tip I want to offer here is
that most internet monitoring tools
start collecting data the moment you set
up a project so if you started tracking
your hashtag a few days ago like I did
then the tool would start collecting
mentions from that moment on and not
earlier so in other words you want to
plan ahead and set up your web
monitoring tool to start tracking your
hashtags well in advance preferably
before you even start to promote your
hashtag campaign and another hashtag
metric you want to track is where your
hashtag is being used so once you
unleash the hashtag into the world wide
web you have no control over where it's
used the internet connects us all and
even if your hashtag wasn't meant for a
particular website it could very well
take off there and if you did have a
specific platform in mind then you
definitely want to keep track of where
your hashtag is gaining traction you can
see where your hashtags are being used
in the sources tab under pages so I
explain this a little more in another
video about how to find the best social
media sites for your business you should
see a little pop-up on the upper right
corner of this video right now you can
click on it to check that out or I will
also put a link to it at the end of this
video
now tracking when your hashtags are used
is also really important because it can
help you figure out if something gave
you really great results for example we
can see that the ten year challenge
hashtag was used a lot on the 14th with
a good amount of social media reach and
it grows on the 15th however the social
media reach which is the bottom line has
a much sharper incline than the number
of mentions which speaks to more drastic
growth in social media reach it's likely
that the 10 year challenge hashtag was
used by more influential profiles On
January 15th who typically get a lot
more views on their posts than the
average person and that's why the social
media reach has a sharper incline you
can check this in your data of course if
you are tracking your own hashtag for
your own campaign I recommend using some
other tools such as Google Analytics
together with social media monitoring
having multiple sources of data can help
you identify the mysterious factors that
have been driving you crazy such as the
source of your direct traffic that's
another topic for another video and now
finding out who is using your hashtag is
another metric that you definitely want
to track an important reason here is
because it helps you find those
influential profile so they mentioned
earlier the ones that get a lot of views
on their posts and increase the social
media reach of your hashtag so you might
be surprised at the profiles you find on
this list whether there are big-name
influencers or micro influencers or
they're just some companies in
complementary industries finding out
who's using your hashtag it's also a
great starting point for building some
meaningful relationships you can see who
is using your hashtag in sources under
authors and this was just a really
general look at how to track your
hashtags plus the metrics that matter so
remember to monitor how many times your
hashtag is used where they're used when
they're used and who is using them and
that's it for today if you have any
questions just let me know in the
comment section below or you can also
comment on what you want to hear about
next time and if you found this video
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will be explaining how you can do even
more in social media and digital
marketing thanks for watching I hope you
learned something useful and I will see
you next time bye