What is digital marketing? Now, if you're doing anything related to online
advertising or starting an internet business, it's kind of useful to know
what all of these different weird terms mean. And I'm going to be defining some
of these big terms in this video to help educate yourself. Let's get it. Oh, my God.
What do all these weird terms mean? What's the difference between content
marketing and digital marketing? Or native advertising and online
advertising. All of these things are like kind of big terms and they have maybe
very nuanced differences. But if you're going into starting an internet business,
it'll be useful to be able to speak the jargon to... I don't know, be able to
converse with other people who have internet businesses as well. And also
help you figure out what you're looking forward to, you know start your business
or take your business to the next level. Digital marketing is a really big
encompassing word. It's actually a job title. Director of digital marketing or
VP of digital marketing. And digital marketing encompasses all these other
aspects of marketing. Content marketing, online advertising, native advertising
marketing automation, email marketing, online PR and affiliate management. But
what do these other terms stand for? Now, if you're starting an internet business
you may be thinking yourself why the heck do I need to know what all these
weird terms stand for? But it's important. Because if you don't know how to speak
the jargon, if you don't know how to speak the language of internet
businesses, there's a good chance you won't be very successful. If you can't
speak the language you're not going to do well in the country, it's just a fact.
So, I'm going to define these different terms based on my own research and also
my own understanding having worked years and years in Internet businesses. I've
been running my own internet business full-time since 2012 and I've been
working in the industry since 2008. Current
my business does 3.4 million dollars per year I don't have any employees. Who do
this weird thing called affiliate marketing. But I'm not going to go into that
today. I'm going to be explaining what everything means here. Digital marketing
as I said kind of is more of an umbrella term it encompasses a lot of these
different aspects of marketing. Now, what content marketing is basically
proliferating your content on YouTube, Instagram, podcasting, blogs, etc. It's
getting your content out there. So, it's it's really just kind of a top level of
the fun thing. If you look at marketing as, you know, a funnel and this is
the ways people hear about you. Content marketing is you know, putting content up
on the Instagram. You know, maybe they're you know, for me, they're little
motivational quotes or on Twitter. Again, motivational quotes. Or on YouTube, maybe
little motivational video. This isn't a motivational video but it's an
informative video, right? Podcasting, etc. This is all content marketing, okay? Top
level funnel stuff. Now, online advertising. What this is is this is the
management of online ads typically on Facebook, Google and YouTube. Again, use
the main platforms for advertising but you can be advertising anywhere on the
internet. So, it can encompass a lot of other different things. Online
advertising can also encompass this one. This is where it gets confusing. Some of
these terms aren't mutually exclusive, right? So, native advertising is when
you're advertising articles online. Specifically when you're advertising
articles online using ad networks such as out brain or tabouleh or the other
native ad networks. Plist, locker dome, nativeads.com, content ad, Rev content
are some of the major native ad networks. Now, if you don't know what any of this
means, that's fine. You're probably new to marketing or you
just don't work with native advertising. But if you've been working in online
advertising and been running internet businesses for a while, it might
be useful to know that have advertising because it's a huge way to get new
customers in. Especially if you have a very broad a product that can be
marketed on a broad basis. Native advertising is very business to consumer.
Marketing automation is kind of a subset of you know, obviously of digital
marketing. But marketing automation is working with software tools to actually
automate all these processes in your own
marketing. nd a lot of these things can be job titles and major corporations.
Okay? You can be the director of marketing automation or marketing
automation whatever, person. But this is a very important role to understand. This
is working with CRM's. CRM such as Infusionsoft or Salesforce
or philosophy or whatever you know, Zoho whatever CRM is you're actually working
with. It's very important to know how to automate a lot of your marketing
processes. Many companies such as mine, you know, I'm running a one-man show. But
we do marketing on across so many different platforms. I'm marketing on SMS
text message using call loop. I'm marketing on email using Infusionsoft.
I'm marketing on a rimless voicemail using Stratus IVR. I'm marketing on
direct mail using Zen send. So, we're doing a lot of different marketing
campaigns at the same time and we need... You know, I need tools to tie them all
together and to automate all of these separate processes. What I do to do that
is I do use my CRM and I also use zapier amongst other tools. But this is a job
title. This is a full-time job because there's, you know, in complex marketing
campaigns. And companies that do marketing as as their bread and butter,
you need to be able to understand how to tie all these systems together so they
work very effectively together so that you can better sell and market and
inform customers about whatever product you have to offer, okay?
So cool little thing there. Email marketing is simply the writing,
sequences of different email campaigns. Now, for instance in my business, we have
an email campaign which we send for 30 days. Depending on what the customer does
or what the prospect does. We have different emails that we send each
person. It's very important to write our emails accordingly and also to optimize
our emails based on open rates. Based on click-through rates. Based on even
deliverability rates. All of these are important within email marketing. And for
somebody to understand all these aspects, you have to really understand how it
works. Now, online PR is an interesting one, right? This is a very new term. But
public relations our publicity that you gather online is increasingly important.
People are more often turning to online, news blogs and Facebook pages and
Instagram accounts to find out about new products that enter the market then they
are turning to magazines or newspapers or TV news stations. So, being able to
effectively understand how to reach out to places that have audiences online and
get them to run a story on you is very important and it's actually something
I'm looking for right now as an effective online PR agency. If you are
one, please message me or say something in the comment. Affiliate management is
the last kind of role that falls under digital marketing. An affiliate
management is managing the different affiliates that promote your program on
a commission only basis. Now, for a company like uber. Uber has thousands or
tens of thousands of different affiliates that market
Uber to customers, okay? I'm one of them. And they need affiliate
managers to talk to all the people like me to get them to inform their audiences
of the bonuses or specials or discounts or promotions that they have going on
that week or month or year. Whatever that is.
So, affiliate management is a very important part of many companies
businesses. I personally run my own affiliate program. I do all of my own
affiliate management. We have over 4 thousand affiliates that promote my
product on Clickbank the super affiliate system every single month. We pay out a
couple hundred thousand dollars every month to affiliates to market my program.
So it works for them, it works for me. It's pretty cool. Now overall, these are
all the roles that kind of fall under digital marketing. It's a lot of stuff to
stomach. They're kind of complex terms but hopefully, this gives you a better
understanding of the landscape so you can be more effective when you go in
there to battle to earn those profits for whatever business it is you run
or you work for. Now, let me know in the comments below if this video was helpful
or if there's different subject matter that you'd like to see more information
on. Also give this video a big fat like if you learn something new. And make sure
to subscribe to the channel if you want to learn more about what I do for a
living which is called affiliate marketing. It's basically selling
products on a commission only basis. I'll give you a free course once you
subscribe. It'll just appear there on my homepage. Look forward to seeing you soon
or in my next video.