Dear Vitamix owners: We gotta make a couple changes here.
I'm sending this message making this video because of a message that I got and it really shook me.
Let me find it. I can't find it but it was this she said, "I finally got a Vitamix but
I was so intimidated by the Vitamix community, so afraid of what to get and if
it would be a place that would be welcoming for me. You guys are intimidating." That's a problem.
Good life motto: You're not responsible for other people's feelings. But this isn't high school
and this isn't a country club and this isn't most importantly not an island that has scarce
resources where it's a zero-sum game someone else's gain is your loss. It doesn't work like
that. It's: someone else's gain is your gain. It's positive-sum. The more people that have a
Vitamix the better off we all are. More people are going to be eating healthier and our health care
costs will go down. When you got a Vitamix and you started using it did you feel like you got
a little happier? Your life got a little better? A happier world. The more people that have them the
more likely that your next vacation rental will have a Vitamix. You won't have to schlep yours.
Now it's actually a good time to say if you want to subscribe to our channel you can press that
little button and it does help us continue to make recipe videos and stuff like this,
if you want. We are all much better off if people are not intimidated by this community they're not
afraid to get a Vitamix and they're not afraid of backlash or they don't feel guilty and they
are feel good about this. They want to be a part of this. They feel welcome. Because look,
you were in their shoes once. You didn't have a Vitamix before and someone introduced you to this
thing and if not for that person you would never be where you are today. And the other problem is
as fewer people are "taking the plunge" there's going to be fewer resources for Vitamix owners to
to take advantage of. So there's going to be fewer recipes put up on the Vitamix website, we're not
going to be able to do as many things. This is an economies of scale thing. The the more people that
are in this the the better it is for everyone. And it's really important not to forget where we
came from. Only like five percent of you, of us, got a Vitamix because of the, because they saw it
in a in a road show or at a state fair impressed by this crazy gadget's ability to make smoothies
hot soups and ice cream. Most of us leveled-up to a Vitamix. They had a Ninja, a Ninja blender,
or we had a Nutribullet, or we had an Oster something that was just sitting in our cabinets,
something we inherited or found at a garage sale. Right? Like, I'm curious where did you,
what blender did you have getting started. I had a Breville blender that i thought was kind of like a
"oh this is a nice one and it'll last a long time and it's better than a cheap one but not a crazy
expensive one." Eventually the container broke, and I couldn't get a hold of customer service and
I said forget it I'm gonna get a Vitamix. Guys, like, this community is is more than a community
of people that have a $500 blender. This is a community of people who care. Who care about
themselves their health, the way they look, and the way they feel. They care about their family,
the way that their family looks and feels. The way that their family's health is and
we're ultimately , we're just people. We're all humans no different from the people who
are trying to to ring the very last drop out of their Oyster. And I know Vitamix corporation does
this they kind of remain Switzerland. But the community of people that have a Vitamix -- you
and I -- we -- it we transcends politics. This isn't about anything but enjoying this lifestyle
of like eating and drinking really good food and feeling good before during and after. It's
people who like really good smoothies and shakes the occasional hot soup made consistently year
after year without any aggravation. And so what do we do? I have three sort of solutions here:
First of all with the people that come into your home, share with them something that you love
to make. Is it a green smoothie? Is it a red smoothie? Is it a hot soup? Is it ice cream?
Is it hummus? Share with them and share conversation. But don't share the machine.
More good life advice, unsolicited. Love people, not things. Sit down with some food and hang out.
This isn't about bragging about your Vitamix. And while you're sitting down having a nice
chat ask how they're doing but ask "hey are you blending? you still making smoothies? what kind
of protein shakes are you making these days? what's your go-to?" Not only are you gonna
learn a tactic or a recipe or something that you didn't know you didn't know from them,
it's gonna help them just open up and feel good about what they're doing. Half of what we do is
just demonstrating to inspire and getting people motivated to make some of these things. And the
third solution to this problem, my friends, is depressurize. I've got Encanto on my my mind. The
pressure till you drip drip does ever stop. Resist the temptation to tell people they should get a
Vitamix too. The real messaging should be: Use your Ninja, use your Nutribullet, use your Oster.
Whatever you have as long as you can and just use it till you absolutely can't anymore because then
you'll be ready when the time is right. But don't feel like you need to get a Vitamix. You know, 95%
of people come to this community from another blender because they enjoyed that lifestyle so
much and they're like "all right I'm ready to level-up. I want to buy one and be done.
Everybody puts their Vitamix out on the counter and it's it's sort of like a like a trophy. You
know, I'm just as guilty of it. I have a Vitamix blender sitting on the shelf behind me and it's
it's ridiculous. There's some aspirational aspect to having a Vitamix out but it shouldn't come with
pressure or a stigma or shame if you don't. Guys if you appreciate videos like this, if you are a
Vitamix owner this is our green juice tutorial video. It's everything you need to know about
making green juice, whole-food green juice in your Vitamix. Go here it'll change your relationship
with your Vitamix and thanks so much for watching we'll see you in the next one. Bye guys