What's up, you guys Jason Wardrop here in today's video
I'm gonna break down a secret sale strategy that once you
Understand this you're gonna able to make so much more money because you're gonna be spending a lot less money on your advertising
Your marketing and everything just gonna be a lot more streamlined
Okay
So to kind of break this down and explain this I'm gonna share with you what I used to do in my business
and then how I've kind of tweaked this and then I'm gonna show you guys how you
Should be thinking about this exact sales strategy in your business as well, right?
So first in my business, what I would always do is I would run ads to a webinar right here
Okay, and for those you guys know that I'm in the real estate space so I help real estate agents generate leads to do lead
follow-up all that stuff and so I would have ads going to realtors and
then I would go through and then I would sell them a product right here and then I would have our software which is
$99 per month on the back end right there
So I was like man
this is really working well with real estate and at the time this is back when Facebook ads were even a lot cheaper than they
Are right now and I would probably spend
anywhere between 400
To 500 dollars to make a $1,000 sale
Okay, and that was on cold traffic?
And so the great thing about that is I would put money in and I pretty much
Double my money and usually double my money within
Seven days that was like kind of like the long term and so I thought okay. I've got this model
it's working extremely well for real estate and
I thought you know what?
This is gonna work extremely well for pretty much in the industry because if you look at any local business a mortgage broker
Chiropractor dentist in a real estate agent network marketer doesn't matter. What business are in
They need to go through and market their business and generate leads. And that was what this whole webinar
was based on so I thought okay if I'm going to go through and I'm gonna double my money all I have to do is
now take this exact webinar and just copy and paste this and
Make one for the mortgage space
Okay, so then the thought process was I'm gonna go through a minute run ads I'm gonna have the mortgage webinar
Webinar I can't spell that right there and you kind of see like I thought because I would now have two different products two
different markets I'd be able to double my income and then after the mortgage I was like
You know what? I always get insurance agents because I had some ads at one time or instead of saying real estate agents
I just said agents
I just said agents and brokers and it didn't even occur to me at the time that
Insurance agents are also called insurance agents and insurance brokers
And so I would get hundreds of agents reaching out to me saying hey
Do you guys have do you have something for me with insurance?
And so I was like, you know, what after I do the real estate
I gotta do the mortgage and I'm gonna go do insurance and
Just replicate it and you know, so on and so forth. You guys can kind of see this model
So if you don't really understand the sale strategy, you might be looking at some Blankman
This is a great strategy cuz like if you've got some webinar that's working, you know the ads at work
you've got the software on the back end and then you just replicate this then you double your money and then
Insurance you go through and you just tripled your money and it just sounds like at an awesome business model
well
The truth is this is actually the incorrect way to think about how to double and even triple your business
The reason being is because remember we've got videos on this channel where the last week or two
I've talked about front and offers
back-end offers where these are all
front-end offers
And really at the end the day your goal is not necessarily make all your money on the front end your monies and your goal
Is to make money on the back end offers. So what I would do is let's say for example, I would spend
$1,000 here. Okay, and is going towards this offer right here and then I would hopefully go through and make at least
$1,000 back out and then I go through and I spend
$1,000 here and
then $1,000 here and
There's no synergy between the offers
meaning an
Insurance agent whatever I go through and I generate those leads
I can't sell them this same products that I'm selling a real estate agent or not
Exactly the same I could set it like somewhat the same but they'd have to be tweaked for insurance the same thing for mortgage
I couldn't necessarily sell to sell the exact same thing for real estate or for insurance and so because of that
Your your ad costs are not being maximized to the fullest potential
whereas if
instead of going through and spending a thousand dollars on all of these I spent
$3,000 right here and
instead of just having
the webinar offer which is the front end offer and
Then just the one product right here on the back end if then on the back end
I had one two
Three products back here of other maybe subscriptions maybe whether one-time offers maybe a high ticket offer
That's where I can actually double or even triple
My income, okay
because now we're spending all of our money on realtor realtors right there and
Any realtors I can sell them the same exact type of product
So like one real estate agent to another doesn't matter if they're in, Florida
Kansas, Arkansas, California, they're gonna want trainings. They're gonna want softwares
They're gonna want things to help them build their business. And so
I'm running these ads right here. I'm generating leads and selling them
Hopefully breaking even on this webinar and then instead of replicating this business model here
I'm actually adding a better back-end products right here that all of them are going to benefit all the leads that I'm already generating and
The reason why you wanted to go through and you can look at this and like well Jason
Why don't you just go through it and copy this model like the whole back-end stuff and for mortgage and insurance and all that
well
The truth is to make a good quality product and to support that quality product and to fulfill on that quality product
It takes a lot of work takes a lot of effort
Okay
And so instead of going through making crappy products and then replicating it and selling it to all these different industries
Where you're not really building a long-term business a long term brand you're able to just go through
Focus on the core products make them extremely good and then once they're extremely good
talk to your
customers talk to your clients figure out how to make them even better how to improve maybe if you're doing full service client work like
If you're you know got social media marketing agency
You talk with your clients and see how you can fulfill better
So maybe you're already generating leads for them, but maybe they're wanting to see something different in their weekly or bimonthly
Reports or maybe they're wanting to go through and have you offer another service like for example?
I know a lot of marketing agencies, they offer lead generation services, but then the client it's like a real estate agent
They don't have time to go through and call every single on the leads or text or follow up with all these leads
So you could go through and offer another service of saying like hey, look we'll also call all of your leaves
We'll also text all of your leads and as soon as we get that person that lead on the phone
Then we'll live transfer it to you. Just like a Zilla would write
so anyway guys I wanted to kind of break this down because this was like back in the day like probably two years ago this
Was kind of the initial thought process
I was like
I'm just gonna go through make this cookie cutter business model, and then I am going to just
Replicate it over and over and over and I thought at this point I have real estate
Mortgage insurance and probably some other industries as well
but what I ended up doing is I just ended up canceling off on these other ones and
Just focus focusing on the real estate market and we're actually completely rebuilding the arsenal' software right now from ground up
with the real estate agent in mind whereas the current Arsenal software
that's the software that we've gone through and built out over the last several years is
kind of in mind with like all these different industries where we want to serve our
Customer the real estate agents the best of the best of our ability
Right and so we can go through have these different monthly subscriptions have other products and offers that can help them
Benefit them with their business help automate things
Leverage technique up through technology
And so we've gone through and put a lot of our earnings back into the product to make those better and better and better
So then all the money that we're spending on advertising
Is generating leads?
For the same exact client that we can sell these exact products to okay?
so anyway
I hope that kind of helped to kind of break down this this whole sales strategy
And when you're spending money on paid advertising how to do it intelligently
so you're not just going through and spending money like
$100 here $100 there and the same thing goes like I shared a video just the other day about different sales funnels
Like maybe you're going through and you're just focusing on real estate
But you've got a hundred dollars going to one funnel a hundred dollars going to another funnel hundred dollars go to another funnel
well
If you're spraying yourself too thin like that
You're not able to get anywhere with your whole marketing and your advertising objectives
So pick one industry one niche
One funnel put everything into that
and then having the quality products on the back end and you can kind of go back and watch my video that I launched just
The other day and reference that and that was kind of talking about Sam of his business model versus Russell
Bronson's and how I like to do a little bit of a hybrid of putting those two together and that's what I found works
Best for my business right? So
Anyway, I hope this video was helpful if it was go ahead and give it a thumbs up
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Make sure you subscribe hit that notification bell because we launch new videos every single week on how to generate more leads
Make more money and grow your business. So with that said I will see you in the next video