if i had to start over again and there
was no internet what three business
books would i use stick around
Who am I am Alex Berman I've generated
over ten million dollars in sales for
our company and I run multiple companies
right now in the software space digital
services digital products and real
estate you may or may not have noticed
but I got this new office space here and
one of the things that I wanted to do
with this space is one decorate it for
these YouTube videos so I got my white
boards if we wanted to do some ideas
I've got some paintings up here and then
I've got the shelf with some knickknacks
on it and one of the things I wanted up
on this shelf were three business books
that I would use if I had to start over
from scratch and that's what this video
is about how did I pick those books and
what can we learn from them here's what
I was thinking about there are three
things that I would need to run a
business in this scenario there's no
internet so I only have these three
books to remember everything and to keep
me going as I start these businesses so
I need something for motivation I need
something that's more tactical for
actually starting a business and then
something to keep me going once the
business is started on improving a
business so let's talk motivation first
the most motivating business book I ever
read was Total Recall by Arnold
Schwarzenegger he is a world-famous
actor who's in a bunch of movies and
he's also a bodybuilding champion he was
governor of California politician and
he's an entrepreneur actually he has a
lot of real estate in California and he
was a millionaire before he became a
world-famous actor a millionaire from
construction and real estate if you're a
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in legal fees and this is all in this
book he breaks it down step-by-step how
he did it how he became a bodybuilding
champion how he moved to America and
it's one of the most motivational books
I've ever read I also did a full video
on the book Total Recall if you wanted
to check out that video you can the
reason I love this book so much is it
shows you what's possible in one human
life a lot of people say that you need
to pick one thing and get really good at
it and maybe that's true but what Arnold
Schwarzenegger shows and why this is
such a motivational book and why it is
one of the three books that I would
recommend if I had to start over is he
didn't just do one thing he didn't just
become a world-famous actor he fits six
or seven other people's lives into his
life
that's incredible and it's very
inspirational because life is long
especially now that we have the internet
we have the ability to hire anyone to do
basically anything for us there is no
upper limit on the amount you can
achieve and the fact that Arnold
Schwarzenegger did this without the
internet and without all of the
resources we have should make this even
more motivational for you and that's why
it belongs on the Shelf in the
motivation category now second category
what is the business book I would use to
start a business from scratch if I had
to start right now the one I would pick
for that category is running lean by ash
Maurya so when I was first starting an
entrepreneurship there was this big
concept going around called the Lean
Startup Eric Ries is an entrepreneur who
wrote the original Lean Startup book and
I tried reading it didn't really get it
at least I didn't get how to implement
it into a business but then I found
running lean by ash Maurya and what this
book is is it goes step by step by step
on how to come up with a business
concept how to validate your idea how to
reach out to customers how to test
whether the idea is gonna make any money
before you scale it's everything it's
amazing and I had ash Moria on the
podcast a while ago to super grateful
that he gave us a little bit of his time
if you wanted to check that episode out
we'll link it below this is a tactical
step-by-step book so if I didn't have
the internet I didn't have any tutorials
I would use running lean to start the
next business or at least remember what
it was like to start a business so
that's number two in the starting a
business category now finally the
improving a business category the
business is going now what is the best
book for improving your business this
was one of the hardest choices because
almost all business books are in
ways about improving a business there's
the motivational category of business
book things like grant cardone his book
10x or those i recommending
Rich Dad Poor Dad or anything like that
that are supposed to get you going there
are a few that are tactical step by step
starting a business but running lean hit
that category out of the park like
that's the best business book I found
I'm actually starting a business
tactically but then improving a business
I was thinking what would I recommend is
it good to great which is Jim Collins
excellent book about companies that went
from middling good companies into great
sustainable companies is it four
disciplines of execution something that
helped me personally improve our
goal-setting and the amount that we
achieve and actually did a review video
on four disciplines as well and the
answer was no it's none of those you've
heard that it's important to test your
subject lines to have at least an 80
percent open rate and we've been able to
achieve that pretty consistently for our
clients selling the billion-dollar brand
the hardest part was coming up with the
subject lines but lucky for you we put
together 50 cold email subject lines for
you to test at email 10k com slash
subject the business book that I would
use to improve a business is actually
onward by Howard Schultz Howard Schultz
ran Starbucks for a very long time
and in the book onward he outlines what
happened after he took a few years off
of Starbucks watch the company go from
great coffee brand into average brand
the quality the coffee was going down
the items in the store they were having
so many items in their store that was
almost impossible to even buy the coffee
that's what he was saying in this book
they had sandwiches that were being
burnt in the oven and filling the
Starbucks stores with like this horrible
cheese smell and this book outlines step
by step how Howard Schultz did it and
what I really like about the book
onwards specifically is it's not like
good to great we're good to great we'll
give you five or six different business
tips and outlines on how to do better on
word and Total Recall actually give you
stories that you learn from if I only
have three books I want to learn the
maximum amount possible on rereading
because in theory I'm going to be
rereading these books over and over
again so a book like onward where it's
stories is going to teach you
more than a book like good to great that
has specific principles and takeaways so
those are the three for motivation it's
Total Recall by Arnold Schwarzenegger
for starting a business it's running
lean by ash Maurya and for improving a
business it's onward by Howard Schultz
check out the description below we've
got links to all of those books and are
there any books that you would bring
along if you had to start over three
business books let me know down in the
comments let's get a conversation going
always looking for new book
recommendations as well honorable
mentions by the way I almost put 4-hour
workweek in here in the motivation
category but Total Recall crushes 4-hour
workweek Arnold Schwarzenegger has done
so much in his life and this is just
such a motivational book and Tim Ferriss
actually had him on the podcast and said
similar so even though 4-hour workweek
was personally the business book that
got me into entrepreneurship I wouldn't
put it on this list if I'd only had
three business books to pick it would be
Total Recall by Arnold Schwarzenegger
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for watching I'm Alex Berman