- YouTube for business.
Now, you already know that it's a powerful marketing tool
but if you're wondering exactly how to grow your business
on YouTube, then in this video,
we're gonna run through exactly how we do it
and simple strategies that you can implement right now
for bigger results over time.
Hey, it's Justin Brown here from Primal Video,
where we help you amplify your
business and brand with video.
If you're new here, then make sure
you click that subscribe button
and all the links to everything we mention in this video
you can find linked in the description box below.
So let's jump into it.
YouTube is an amazing tool for marketing.
It's not like Facebook, Instagram, Twitter
or any other social platforms.
In fact, YouTube's not really a social platform at all.
It's probably more of a content platform
and unlike those social platforms,
the lifetime content you can create
isn't measured in days or hours or even minutes.
If you do it right and you put in the work up front,
with every new video you can build a library
of content on YouTube that shows up in Google,
it ranks in YouTube, and it gets found
for years after you've uploaded it.
But a lot of people might be wondering
not just how you can build that organic growth engine,
but how you can really leverage all of that
automated traffic to grow your brand and your business.
Well we're covering off both of these questions today.
The key things that you need to know
to create content that works for you for years to come
and simple systems that you can put in place
to leverage all of that organic traffic
to grow your business and your income on autopilot.
So, sounds pretty good.
Okay, so let's take a look at the three key things
that you need to know to get it sorted.
And I'll even share some examples
of how we've implemented every step
to grow our business at Primal Video using YouTube.
And make sure you don't give up
before step number three because this is where we see
big wins for businesses and where it all
really comes together longterm.
Once we're done with the theory, at the end,
I'm also gonna link you to a free step-by-step training
that's gonna guide you through exactly
how to implement all of this for yourself.
Alright so, YouTube's killer strength is it's ability
to drive organic traffic over the longterm.
With that in mind, we wanna start
with the basics when deciding what content
to create to maximize your results.
Step number one is to focus on your target audience
or your customers, what are they searching for.
There needs to be search volume
for the content you're creating
so that you don't go producing content
that you think your audience needs.
Do your research and create content
that you know your audience wants.
There's actually a really big distinction
that a lot of people miss between those two.
As the expert, you know what your audience needs.
You know what can help them the most.
It's easy to just write a list of those things
and start producing content around them.
But your target audience doesn't have your background
and your experience and in most cases,
the ideal solution that you'd give any one of them
in a one-on-one consult has nothing to do
with what they think their current problem or issues is.
For them to actually find you when they need
your help the most, you need to focus your videos
on exactly what they're looking for.
Then in your videos, give them what they came for,
answer that question and give them
the content that they wanted.
And then over-deliver with what you, the teacher,
the expert, knows that they'll need next.
So here's an example, we know that people are searching
for best video editing software,
so we create videos to provide an overview
of the video editing software landscape,
including our picks for the top software in each class,
and then we also give recommendations
around each pricing bracket.
We know that that's what people want,
so that's the focus of those videos.
But we also know that video editing software
is just a small piece of the puzzle.
You can get awesome results with most of the options
that are out here these days.
With some simple tweaks to their processes,
you can easily half your editing time
and get better results.
But by putting ourselves in the shoes
of anyone in that position, imagining we might
just be starting out editing videos
or looking for the quickest ways to improve,
then looking at editing software,
it's a perfectly logical place to start.
So to create quality videos and to do it fast,
there's a lot more at play than just video editing software,
so as the expert, it's our opportunity
to give them what we know they need
to see big improvements in their results.
In this example, right after we provide the overview
of the video editing landscape
and we've answered the question,
what's the best video editing software for me,
we back all of that up with several tips
that are gonna help them edit much faster
no matter what video editing software they use.
It's those tips that we know will have a much bigger impact
on their results, but it's not what
they're actually searching for.
The key takeaway here is to focus
on what your audience wants because
that's what they're searching for.
Then deliver what you know they need.
This is gonna build a huge amount
of value in your content.
It's gonna help you create raving fans
and position you as the expert
and also help you boost your watch time
and all those other fancy metrics that YouTube wants to see
to help you promote your content more.
Now, I know what you're thinking,
"Justin, how do I know what my audience is searching for?"
Well, I'm glad you asked, because
it's time for tip number two.
Tip number two is to research your keywords
and find the exact language that your audience is using.
The purpose of this is to not only identify the topics
that your audience is searching for,
but also to uncover the exact language
and the words that they're using to describe those topics.
This is gonna give you a huge insight
into the mindset of your audience, what stage they're at
and what they're actually struggling with.
And it also shows you exactly
what to optimize your videos for.
The best place to start with this
is actually on YouTube itself.
Head over to YouTube and click
on the search button at the top.
Let's start of with a topic like video editing.
You can see the autofill window pop up
and that's YouTube suggesting what we might be searching for
given that we've already typed this in.
That's based on all the previous searches
from everyone who typed in video editing
and then what they ended up searching for
with the most likely match right at the top.
This is a list of the exact searches
that people who started searching with video editing
have been typing in here and the language that they used.
Just doing this alone is an amazing place
to find great topics for your content.
But now to get some more ideas,
there's this magic little wildcard
you can add in either before or after this phrase
and start to see some of the suggestions that show up.
What you need to do is to add the underscore
either before or after your search phrase
and you'll be presented with even more
targeted search suggestions based on exactly
what people are actually searching for.
Then you can try putting some modifiers in front
with the wildcard in the middle.
We can try things like how two, underscore, video editing.
Best, underscore, video editing.
Best video editing, underscore.
Underscore, video editing tips.
This is something you'll definitely
wanna have a play around with and experiment with.
And you'll wanna make a note of all of these things
that are relevant to you and the exact wording
that's been used in these suggestions because
it's going to be an absolute goldmine of topic ideas.
Now this is just the basics, but you can see how powerful
even just a little bit of research can be.
But even with a focus on what your audience is searching for
and even with a ton of videos out there
that are matching exactly how they're
searching for each of those topics,
how do we translate those videos
to leads and leads to income in your business?
Well, that's tip number three.
Now remember, in tip number one,
we talked about giving your audience exactly what they want
because that's what they're searching for.
Well you, as the expert, know that might not be
exactly what they need and that there are actually
some simple ways they can get quicker results
but unfortunately no one's searching for those
because they don't know how to search for them.
We started out giving the audience what they want.
In our example, it was reviews
of the best video editing software.
And then, after we delivered that,
we went further and packed in some bonus tips
that would help them get much better results
no matter what software they were using.
That's us knowing what they need.
Doing this and focusing on what your audience wants first
is the fastest way to build a library of content
that's gonna get you found organically year after year.
This alone is an awesome way to build your brand
and to drive new leads or get new clients,
but we don't wanna stop there
because we went a step further and over-delivered,
giving them not just what they came for,
but also what we know that they need.
We've totally over-delivered and we've helped them
get results much faster than they might have expected.
What we wanna do next is give anyone
who's actually committed an option to go even further
and offer them a free guide or a free resource,
free training or any other tool
to help them get even better results.
We only offer that extra resource
to those who are invested enough in themselves to sign up.
This allows you to grow an audience
of your most committed, most invested,
and closest followers off YouTube,
on an email list that you control
and where you can foster those
relationships and add a ton more value.
Let's take a look at how this works
using the same video editing software example.
After we cover off the editing software review,
I'll share three quick tips to help you edit much faster.
For anyone that loved those tips,
we also put together a free downloadable guide
with ten more tips and an optimized video editing process
that they can download completely free.
Now you might have noticed or heard this before
in a previous video, but we'll say something like
this after sharing those three tips.
So those three tips are just three tips
from our 12 step guide teaching you
the most efficient method to edit
your videos faster and to reduce any rework.
To grab your free copy, just click the link
on the screen now to register.
If you haven't heard of this before,
it's actually called a few things.
It might be called a lead magnet,
an opt-in incentive, whatever you wanna call it,
the goal here is to add a ton of value
to your target audience and to get closer
to those people off YouTube on a platform that you control.
By registering, signing up, or entering their email address,
they get access to your additional resource,
the video editing guide, to help them on that next step
and you're building a database of people
you know are interested in that topic.
You do wanna pay close attention
to the new privacy laws in your market,
because they do change regularly.
New regulations, like GDPR in Europe,
do have some requirements that you will need
to keep in mind around the process
of adding people to your email list
and exactly what you can and can't send to them.
I'd definitely suggest reviewing those requirements
for your unique business and your location.
But for us, we offer all of these bonuses
and resources completely free
to any of our Primal Video Insiders.
It's 100% free, VIP program that anyone
can jump straight into and they'll receive regular updates
on content, tips, exclusive training,
and any offers to help them 10x their results
with video and video marketing.
But the key things is, however you choose to structure it,
put these systems into place and your email list
will become your number one business asset.
As you build a library of content on YouTube
that gets ranked and links to bonuses like this,
your email list will grow organically each and every day.
That's a list that you can keep updated
with your latest YouTube updates,
any new products and services or training, anything you know
that's going to deliver value to your audience.
And finally, speaking of over-delivering,
if you're wondering how to implement systems like this,
or you just want to see an example
of how this whole process works,
then we've actually put together
a completely free, four part workshop series
that steps through the entire process.
You can jump in right now by clicking on the link onscreen.
And I'll see you soon.