there is a myth about Etsy SEO that i want to clear up for today not just from
the results of my own tests on this subject but also from the words of the
people from Etsy responsible for the ultimate guide to Etsy SEO so what is
this myth it is that repeating words across your tags or across your title
it's not just unhelpful but then it could actually be detrimental to your
shops ranking power that those duplicate words could actually be completely
ignored by the Etsy algorithm for example if you had a tank of baby hat
and a tank of pink hat then the Etsy algorithm would totally ignore the word
hat that you couldn't duplicate the word hat this has led to people seriously
stressing out when creating a listing to go over and above beyond crazy train to
find synonyms to not repeat different words that is super important to find
synonyms to find different ways to say things in your research phase in your
train to frame the keywords you want to rank for phase you want to think of as
many different ways to say the thing of the item that you want and then you
research that and find out which terms are gonna be the most important for your
shop but I'm here to tell you today that you don't have to panic if you find two
terms that are awesome that contain the same word it is not the end of the world
so one thing that added to this panic was in the ultimate guide to EtsySEO
they mentioned that now categories and attributes are being counted kinda the
same as tags they work towards your tags so if you have a term in your attributes
you don't also have to have the exact same term in your tags this kind of
boosted people's thoughts that is this duplication was a bad thing but what are
the actual truths here what is he really saying Etsy have lately been constantly
stressing the importance of short titles in fact in their latest Etsye success
podcast if you don't listen to that already I'll link you in the comments
down below but in the podcast they all had the team from the ultimate guide to
SEO these are the people working in the search engine and these people again
brought up keeping titles short and they also stressed again the importance of
having that exact match between your keywords in your tags and in your titles
but what they specifically said was that you don't have to have every single tag
in your title you have to frame to that most important keyword phrase find your
target keyword phrase and that's the important one that you want to have in
your tags and your titles your other tags are other things so you don't need
to have all 13 tags in your title in fact you don't want to have all 13 tags
in your title so basically they've reinforced what I've been saying on this
channel for a long time lock your target find your target keyword phrase and
that's the most important thing to have in your title and in your tags the other
things are just there to back it up and also what I found from my testing is
that the more words that aren't that keyword phrase that you have in your
title the more you kind of dilute to your ranking power so if you try and
rank for 14 different phrases then each phrase has a 14th less importance put on
it rather than if your title was pretty much just that cut target keyword phrase
and that target keyword phrase that makes the most sense is the most
descriptive is the most clear to buyers as well easy ones short titles that are
clear and descriptive in the language that the buyer is going to be searching
for and when they see that they're gonna go yep that's the thing I was searching
for so basically repeating words in the title wouldn't get the individual words
ignored but it's a waste of space it's diluting the ranking power so basically
it's not a penalty for repetition of words it's just a penalty for too many
irrelevant words but what about in tags and attributes now we know from our
search analytics beta that easy search algorithm can
take separate words from different tags so if you've got two different tags with
different keywords on it it can take one word from this tag and one word from
this tag and put it together to make a new keyword phrase all by itself so for
example a tagger of pink hat and a tag of baby accessories could also rank for
a tag of baby hats but this isn't an exact match so it could rank but it's
not giving the best data if you had a tag that was baby hat that is an exact
match for the keyword if that's what people are searching for so basically
you could have just single word tags of pink hat baby accessory and the
algorithm would mush them all together to make tags out of that but you would
rank the least for them than if you had each of the keyword terms of pink hat
pink baby hat baby accessories all the things you can think of around those
terms then you're gonna hit exact match for so many of them and you're
explaining to Etsy so clearly what it is and having the word hat and having
the word pink a few times is not hurting you in the ultimate guide to Etsy
SEO and in the podcast they stress this they mention they do mention that the
repetition is not actually hurting you so look at this for example they're
saying if you have faux fur as an attribute you don't have to add it as a
standalone tag but you could add it in what they're calling a multi word
descriptive tag so faux fur accent rug is still okay to use when you have the
tag or the attribute faux fur so they're telling us it's not a bad thing to have
faux fur twice just so long as it's in a descriptive in more of a tag so if you
wanted to rank if you found that a keyword of faux fur was important for
your listing and a keyword for a faux fur accent rug was also important and
they were both pretty hard to rank for use both the tag
if faux fur was super easy to rank for which I really doubt it is but if it was
super easy to rank for then you could just have the term if you just have the
tag faux fur accent rug and eat seaweed Beltre scoop up the faux fur a word out
of that and if anyone we're searching for it better spit out your your item
but as this is going to be a hard thing to rank for have both tags there's no
penalty there's only benefit so basically the confusion is coming from
Etsy have mentioned if you have just a single word tag that could be a
complete waste you could add other words there so for example something like my
shop name BenMcFuzzylugs I should be the only person ranking for that and
I'll explain in later videos why it could be important that I want to rank
for that with the tag I know a lot of people don't agree with that but
something like that is a super easy thing to rank for so just having the
single words BenMcFuzzylugs if there's space for extra words in there
maybe I could put BenMcFuzzylugs and dogs and then any other tags that dogs
could work for but I haven't put dogs into it so if I put needle felted beardy
meaning the beardy dog than the dogs from the BenMcFuzzylugs would be
taken and make up a new tag for Etsy that wouldn't be quite as optimized but
as that one tags too long to put the whole words in any way I would be
competing against everyone with the same type of tag anyway so if it's super low
competitive things you can combine two words together if your tags are too long
you can clip the words off the end and stick them in another tag with another
word it's ease SEO that the search engine is going to pick the words out
and muddle them or long but it is completely a myth that you can't have
pink hat and baby hat as two separate tags because you're repeating the word
hat because both pink hat and baby hat are important terms and
this gives you an exact match I hope that helped see you next time