>> Welcome back! We are at GDC,
my name is Desiree and this
is John T. and we are here live.
>>Hey, nice to meet you. I'm John Stewart part of
the specialized computer group,
I'm what they call the industry program manager.
We are focused on the computer in
the cloud and big workloads like rendering, for instance.
>>So John, what is rendering?
>>So, rendering is generating
an image from a 2D or more generally,
commonly a 3D model.
Here's what you call the data input
structure which consists of viewpoint,
geometry, texture, lighting, shading, and other data.
You take that data and put it creating them.
Or as I like to tell my mom it
really brings models to life.
And rendering is by far
the most compute-intensive complex process
and a complete production process.
If you were to look from storyboard to
final end production and count up all
the compute core hours consumed,
rendering would be close to 90 percent
of those computer hours.
It's very distributed maybe
dependencies between render jobs and the data sets.
Hey everybody! No problem.
>>We are alive.
>>So who uses rendering?
>>You know a lot of different industries use renderings
and different industries use
different types of rendering.
So to take a little step back,
the two big differentiators there are
different type of rendering would be
considered real time and offline.
So, real time would be used in interactive gaming
and stuff like a lot of folks [inaudible] right here at the show.
You are talking about response times in milliseconds.
Offline rendering sometimes takes
24 plus hours for
a single frame to be rendered sometimes double that.
Obviously, that's not going to work
in the interactive environment.
And then within rendering is just different types,
like rasterisation which is
more geometry with a baseline element,
usually triangles and that's the speeding efficiency.
And there's things like ray casting,
ray tracing which have a specific view point
and different sophistication and how
to use an optical Information.
Then there's another like radiosity
which is pixel by pixel,
there is no camera view point
and it uses a small surface space.
And uses [inaudible] indirect illumination very well.
And oftentimes these different rendering techniques
are used in combination with each
other depending what result folks are looking for.
>>So John, why would you want to render in the cloud?
>>It's for the same reason folks use
the cloud for pretty much any application.
You know across industries it's different applications.
Whether it's manufacturing, financial services,
want us to scale tens of thousands of cords
available at your fingertips so to speak.
Of the elasticity of scaling
those cores up and down as you need them.
Only paying for which course you consume pay for use.
Also the reach and location
address 42 data centers itself.
More prevalence of remote workers artists you know get
the best work wherever they might be
using data center probably
fairly close to their location.
The hardware selection always the
latest and greatest hardware is available.
So you don't have to go to your
capital depreciation before you upgrade to
the next or revision level of your CPU and GPU.
No infrastructure or less infrastructure cost.
So you don't worry about the space cost of heating
the cooling and the maintaining of those assets.
>>And why make a customer want to render an Azure?
>>So I like to think of Azure as it has a platform.
I mean it's of course
your underlying hardware and
then your virtualization and your cloud services.
I pay cash services are Westminster where run time.
And then you have your actual applications
on top of that whether it is end user development.
But as we know you still need to define
configure manager infrastructure and that's where
we have tools I think that set us apart.
And tools like adjured batch that takes care of
all the plumbing between the I will say
the cloud services and we have
Azure batch rendering which takes that a
step further and gives you a paper use like something so
an end user can have a single bill
or a single live interface.
And we support major renders like V Ray,
Arnold and other products like meatiest [inaudible].
We have also recently acquired
cycle cloud which has
a complete end to end workflow solutions.
Very good for hybrid environments,
very good for I.T.
organizations that want to have control over
different projects and jobs or gains.
It'll let you manage, audit,
and control the spending,
access to how many course at a time.
>>Great, thank you. And last question I swear.
Can you give me an example of the customer using Azure.
>>Let me talk about Jellyfish shop at the UK.
We've done a lot of work for them
and actually I pulled up
a quote from Jaris Smith their CTO
and he has a two three sentence quote that I think
encompasses a lot of the value of the brands.
So if you don't mind I'm going to read it.
The beauty of Azure GPUs is
that we get a top engine fuel at our disposal.
There is where you got the most latest up to
date GPUs available felt going on and purchasing,
benchmarking them on products.
Paid for by the minute hour in a week,
took advantage of paper use as you scaled up
the paid form is scaled down. You're not paying.
For Hire 10 contractors for a month.
I don't have to buy them dedicated workstations.
The savings of tens of thousands of dollars and
the elasticity of your business process.
Also not explicitly stated in
those artists could be anywhere
located anywhere in the world.
And by using HPC resources and
azure we have a lot more
confidence in going after a big job.
So they're not limited by the on premise computer and.
I.T. capabilities. They can
scale up bigger jobs more jobs
simultaneously finance situations at the same job
>>Embrace, thank you so much.This is John T,
I'm Desiree and we'll be back
with you soon. Live from GDC.
>>Live from San Francisco.