And there's a big countdown to us starting the quiz
hello I am doing... I don't know why but I am doing every single YouTube Creator Academy
course and here's what they look like there are 41 courses and at the end
of each one there's a course exam I am going to do one every single
week this year in real time on here so that you can follow along and play along with me
and today it's course exam number two it's the second one
I'm doing get discovered we've got search and discovery
effective thumbnails and titles smart descriptions
cards and end screens uploads playlists and collaboration
Hello I'm Neil Mossey and I'm a development producer
helping high achieving creators and performers just like you to-- let's do a double one -- to
get ideas out of your head and out onto here on YouTube, to make the world a happier place.
So the clock has hit zero I'm in the game show mood
I've got my London Weekend t-shirt on let's get the other music going!
question one what do you call the combination of title description tags and thumbnail search data
metadata video data or channel data
now we're just going to play along but if you feel strongly about any of the answers
put them in the in the comments for this one I'm going to go for metadata
let's try that and I'll hit next the Creator Academy course doesn't give you
uh any kind of validation or answer as you go along and it just tells you at the end whether or
not you've failed or passed so fingers crossed let's uh let's not mess this one up
question two you've created a new video about how to make the perfect tiara
what characteristics should you consider when finalizing your title
create the longest title possible more characters are always better
include popular search terms even if they aren't
related to your video because this will improve search results
your title really doesn't matter if you have a fantastic thumbnail
or keep your title short and relevant which one would you go for
I'm going to go for the last option keep your title short and relevant although
I don't know you know... longest title means you can cram more good words in!
I'll hit next true or false this is question three creating misleading titles thumbnails and or
descriptions is a great way to get your videos discovered true or false
go for false next question four larry can't
create a new video each week however he wants his subscribers to see activity on his channel
what are some actions that larry can take to keep his what to watch
and my subscriptions sections active I... I watch a lot of YouTube and I...
I don't think I've ever seen what to watch have you seen it but put it in the comments
maybe I'm being really dense and I've I've just not watched it
how can you keep your what to watch and my subscriptions sections active
like or comment on videos tweet out with a relevant hashtag
upload daily even if it isn't the best quality or regularly change thumbnails
I'm going to go with like or comment on videos I like doing that anyway
say hello if you've got a channel say hello if-- we want to see your channel!
a third of the way through already this is-- got a good feeling about this one
I don't know what we win I'll think of something by
the end of the 41 videos daria the diva has just
uploaded a new video masterpiece I've got beavis and butthead in my head
do you remember daria [BEAVIS VOICE] Dariiiahhh!
To attract viewers she wants to create the perfect thumbnail what advice would you give to daria
be sure to include people in her thumbnail because that always results in more clicks
be sure to use the thumbnail YouTube suggests because that one is always best
be sure to use a custom thumbnail that is clear and compelling
or be sure to include some text in the thumbnail because that will make it more click-friendly
which one do you think for the perfect thumbnail
I think I'm going to go for: be sure to use a custom thumbnail that's clear and compelling
by the way I hate the thumbnails that I'm making for these videos
please if you've got any ideas for them, put them in the comments because it's difficult
there's a lot of text to get in I want to get me in
there isn't a lot here to play with in terms of images
maybe I should like wear a game show host outfit or something I don't know
question six when crafting your title where should you include relevant and descriptive keywords
at the beginning
in the middle at the end
or placement doesn't matter now I'm going to go for at the beginning
because YouTube can truncate your title so I'm going to go for that
question 7 of the 15. series playlists help inform
the YouTube algorithm about the order in which to display content to a viewer
series playlists can't be posted outside of YouTube
series playlists can include videos from other channels
and series playlists can be downloaded by the most active subscribers
now I did the course for this course exam there's a link to it in the description below
I wasn't up on series playlists about how they work so I'm going to go for the first answer
series playlists help inform the YouTube algorithm which feature
question 8 which feature would you add to your video when speaking a call to action on screen
a card credits
metadata or playlist
which feature would you add to your video when saying a call to action on screen
I would add a card like this one I'll add a card this is the video I'm
feeling good about at the moment question nine
what's a benefit of creating playlists playlists help to organize your YouTube analytics
playlists allow you to organize your channel and give your audience a personalized experience
playlists allow you to create personalized videos for your audience
or playlists help you connect your adsense account I'm gonna go for the second answer: playlists
allow you to organize your channel and give your audience a personalized experience
stick with this we've got five more to go we can do this
where can you go to see which keywords viewers are using to find your video
traffic sources in YouTube analytics YouTube metadata
google trends or the library
where can you go to see which keywords viewers are using?
I would go to traffic sources in YouTube analytics next question 11
YouTube may remove videos that violate our community guidelines true or false
yeah I think YouTube may review..? may review
I can't say it question 12 final three
what is a benefit of organizing videos into sections
it allows you to change the contents of video after uploaded
it increases total watch time for content on the channel
it makes it easier for people to choose videos to watch
or results in more subscribe to your channel it's always good when it results in more subscribe
I think I think it makes it easier for people to choose videos to watch and I'll tell you why
I've made a whole video about organizing videos into sections and I don't think most of us know
that they're called sections I just call them rows
of videos on my channel home page but if you want to add those rows to your channel just click on
the link in the description or it's on screen now that was a fun one to make but I think I'm going
to go for that one: makes it easier for people to choose videos to watch
which of the following tactics would you not use to design an image that
encourages viewers to click on your thumbnail adjust the contrast brightness and saturation
levels to create pale images I do do that a bit
consider adding your branding and or some descriptive text to the image
upload high resolution files so images display clearly at all sizes
or use the rule of thirds to compose interesting and dynamic images
I think I'll go for the pale images penultimate question
question 14 why would you want to avoid click bait in your thumbnails and titles
THE TRUTH! why would you want to avoid click bait
this can turn away some viewers who find it unappealing
this impacts how your video is recommended to new viewers
this sets the wrong expectations about what's in the content
or all of the above
I think I'll go for all of the above as a consumer of clickbait
finally last question how do advertiser friendly thumbnails and titles affect monetization
only advertisers of specific products can run ads on mature content
advertisers pay higher rates if you mention them in your video title
advertisers can opt out of keywords that don't align to their brand
or no advertiser would ever want to be associated with a controversial topic
I am going to go for advertisers can opt out of keywords that don't align to their brand
let's click submit quiz complete
how did you how did you do? leave me a comment let me know
are these questions easy, hard? now unfortunately it doesn't tell
me which questions I got right and which ones I got wrong but it does say that I've done it
I've got a letter of completion hey I've got my other one this is my
letter of completion from last week I actually printed it out
you could hear me printing it out but I didn't show it on camera
so now we've got two of them all of these course exams are on this playlist here
and right here is what YouTube thinks you should be spending time on next!