in this Pinterest for business tutorial you'll learn how to set up your
Pinterest boards and how to come up with different Pinterest board ideas so you
can successfully set up a cohesive Pinterest business account
stay tuned hi I'm Sara Nguyen your online marketing strategist helping you
grow your business using social media with ease if you're new to this channel
consider subscribing for all of the latest product reviews social media
marketing tips and training and at any time during this video make sure you
check out the description for links to all the resources mentioned in this
video so let's have a look at how to set up your Pinterest boards now after you
have set up your Pinterest profile account it's time to add some boards
your profile will be really empty until you add some boards and some pins to
those boards you'll see that you're able to add boards simply by clicking on the
create board button here this will take you to a dialog box where you can name
your board add a description select a category for a board choose if you want
the board to be secret and that means only available to you and certain people
or to make public or you can also have people collaborate on the board to start
off with and as an example so you can see the first board that I'm going to
create that I also recommend that you create is a brand board and this is a
board where you post pins for all of your own blog content so the name of
this board is going to be there in your own online and for the description of
this board I want to tell the users what this board will be about as well as
weaving in within the description keywords that my audience are looking
for so that my board can rank so what I've done is written the description
that you see here so the description needs to be a combination of keywords
that your audience is looking for and a description of what
be included for the categories will this board I'm going to choose other I'm not
going to have this board as a secret board a once is born to be public so I'm
going to leave the secret as no I don't want a disappoint any other Pinterest
users adding their pins to this board at this point so I'm not going to add the
collaborators and then I'm going to click create now that you've created the
board you'll see that it's empty because we haven't added any pins yet if we
click on your profile you'll also see the board cover is also empty
if we click on edit we're not able to set a cover photo because there are no
pin for Pinterest to choose an image from so what we want to do is to go into
the board we need to add two pins so I'm going to click on the plus button click
on upload a pin choose an image and select the image that I want to have for
my board cover then I'm going to pin it to the board and this is the first pin I
need to add a second pin so I'm going to click on the plus button again this time
I'm going to pin from a website and I'm going to pin from my about page on my
website so I'm going to click next choose a photo that Pinterest finds on
the metadata click pin it that looks great and I can go back and edit it
later but now that we've done this you're able to go back to your profile
click on edit and now you can change the cover photo click on change and we're
able to scroll through and select the pin that we uploaded now we can click
Save save it again and you can see now that the image appears as a cover on the
board so what other boards should you add to
your Pinterest profile ideally you want to add boards for categories that you'll
create content about the category or the title for the board
ideally are also keywords that your audiences are looking for I would start
by writing down keywords that I think my audience are typing into Google when
they're looking for solutions to their problem for a consult after I've written
up this list I would verify it using the Google Keyword planner so let's look at
how this would work here I want to create a board relating to blogging so
I've put a couple of keywords blogging tips blogging how to blog and blog ideas
into the keyword planner and then from here I'm able to have a look at the
actual monthly search volumes to validate if these are actual keywords
that people are using when I have a look at these keywords I'm also able to see
other keywords and their search volumes to give me ideas to create ought to find
pins for and create content for this little bit of research will help
optimize your Pinterest account both in the Pinterest search and within the
Google search as well now that I've done this piece of research I'm going to go
back to my profile click on the plus button next to create a board this board
name will be blogging keep the description here a written description
that has a combination of keywords that I've found from my google keyword
research and a weave in it so that it's a combination of describing what the
board is about and integrating keywords once again the category for this one I'm
going to choose to be education I'm not going to have it as a secret board no
collaborators this time and create and you will continue going through this
process to create all the boards for the different categories that you want to
create content for and you want to share content about so there you have it a
step by step walkthrough of how to set up your Pinterest board and how to come
up with different Pinterest board ideas if you found this video useful
give me a thumbs up and don't forget to subscribe to my channel and if you're
looking for more ways to grow your business using social media make sure
you grab a copy of my social media checklist it's a comprehensive yet easy
to follow guide to help you get up and running on social media so you can start
generating leads and sales using social with ease to get your hands on it simply
click on the link in the description below and thanks for watching