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Hi there coach, it's Carolin Soldo here.
Today I want to show you how to build an email list for your coaching business.
Stay tuned until the end, because I will also show you the three most effective types of
freebies and lead magnets that you can use to build an email list, and how to turn those
leads into paying coaching clients.
Let's dive in.
All about helping you go from passion to profits in your coaching business.
Over the last ten years, I've studied several online marketing approaches in order to figure
out how to get consistent coaching clients.
I've gone from zero clients to enrolling between 30 to 50 coaching clients every month, and
that's only possible with a best in class email list building strategy.
I also teach this strategy to my coaching clients who go from zero to full-time income
in less than four months.
Let's talk about the steps to attract leads, how to build your list, and also how to set
up lead magnets and freebies that converge, and actually enroll these leads into paying
clients for your business.
Before we get started, make sure you subscribe to our channel and hit the bell so you get
notified when new videos drop every Wednesday.
The first thing we need to talk about of course, is the tech.
I know tech can be overwhelming but don't worry.
I will keep it very, very simple for you.
There is two things you need.
Number one is, an opt-in page provider.
I have my favorite providers down below in the description, so go check that out.
You need an opt-in page provider that will facilitate the registration process.
That's where your leads will sign up for a workbook, a pdf, a webinar, a video series
or any kind of lead magnet or freebie that you want to give away.
I'll tell you more about the most effective freebies in just a little bit.
Your opt-in page provider collects their first name, maybe their last name, and their email
addresses, and it also describes what the freebie is all about.
You have the headline, you have all the bullet points and a description on it, and then you
have a button where they can, of course, sign up.
Then that opt-in page provider takes that information, sends it over to your email service
provider.
Again, I have my favorite providers down below in the description.
Go check that out.
Your email service provider then takes in the information and stores a long list of
leads.
They store first name, last name, email and again, more information if you collected,
and they manage the distribution of messages.
Once a new lead signs up, once the information comes in, your email service provider sends
the emails in a sequence, ideally.
This is how you can automate the messaging to your leads.
The next thing to think about is the traffic sources.
That is where your ideal clients will actually come from.
My top two traffic sources are social media advertising, such as Facebook ads, and YouTube
what you're watching right now.
You need to think about where your ideal client is hanging out, and how to best get in front
of them.
Next, you want to talk about your lead magnets and freebies.
Those are the real reasons why your leads will actually be signing up for your email
list.
Might make sense.
Think about your freebies and lead magnets as the hook, the bait, the carrot stick you
put out there for people to actually say, "Yes, I want this."
Think about your goals.
Why are you building an email list?
Do you want more coaching clients?
Do you want to sell event tickets?
Do you want to fill a course?
It's really important for you to keep top of mind what you really want to accomplish
with your list, because that will drive the type of lead magnet you actually create.
If your goals are to sell high-end coaching packages, I recommend you use one of four
types of lead magnets.
Type number one is a simple webinar.
Webinars have proven so immensely effective for gaining coaching clients, because they
get trust.
They facilitate the relationship.
You're building a close relationship with your lead on the webinar.
They position you as the expert.
You get to teach and train and have an immediate impact on your lead.
They also help you book coaching calls.
The next type is a workbook or a guide.
Just be sure you go in-depth with your information so that people consume your guides and your
workbooks and they think, "Wow.
This is in-depth information, and this coach is a real expert."
Number three is a quiz.
People like interactive and fun lead magnets and freebies, so why not give them a quiz?
There are tools out there like LeadQuizzes for example, that make creating a quiz really
fun, interactive and easy for you.
Lastly, I recommend live trainings and live streaming.
On a live training, you can give value.
You can interact with people.
You can build that close relationship and warm the leads up to you and who you are in
your coaching business, and then offer them a coaching call.
Talk about your programs, and have them sign up for your email list right there.
Those are the four most effective lead magnets and freebies you should consider as you build
your email list.
Now it's time for you to actually build your freebie or your lead magnet.
The first thing I want you to do is, think about the hook, the title, and the actual
content of your webinar, your guide, your quiz, your livestream.
Whichever type of lead magnet you decide to use.
To do that, I want you to think about your audience's biggest problems and concerns and
what's really urgent for them right now.
Think about that, and then create a solution for them.
A training, a guide, a how-to.
A simple livestream to offer them solutions to that big burning problem that they experience
right now.
With that, you will have a lead magnet and a freebie that is hot, and that your clients
can't wait to sign up for, and it will easily build your email list.
Now I have a few bonus tips for you as you build your lead magnets and freebies to make
sure they really converge, and they leave the best impression they can on your prospects
that are not on your email list.
Number one is to make sure they are easy to consume.
You want your quizzes, your webinars, your guides, your livestreams, all those things
to be very easy to consume.
Make them organized.
Make them easy to listen to.
Easy to watch.
Easy to read.
Ideally, not too long so that people can get in and get out.
Get what they're looking for, and have their questions answered.
Number two is quality.
Make sure you're creating a really high quality experience for your leads.
There can't be any spelling mistakes or grammar issues or errors in your document.
Make sure it's not fluffy.
Make sure you go deep into the topic and answer it precisely.
Really give value in your lead magnet.
Also make sure it's branded.
It looks great, and it's really on brand for you.
Next, make sure it's entertaining and interactive.
Quizzes are amazing for that.
In a quiz, you can have people click through the quiz and answer questions, make them think,
and really engage them in the content.
Make sure your personality comes through on a video.
Make sure that you are writing in an engaged way, and everything is delivered so that it's
fun.
People build that relationship with you, and they have a wonderful experience as they consume
that lead magnet.
Then of course, you need a call to action.
Every freebie, every lead magnet should have a specific call to action that could be to
book a call with you.
Purchase your program.
Go to your event, go to a YouTube channel or whatever else you want them to do.
Let's talk about the most important topic.
That is, how to convert your email list into coaching clients.
Just building a list is not enough, so let me give you a sample follow-up sequence that
you can use to turn your leads into paid coaching clients.
The sample follow-up sequence for your lead magnet includes eight emails.
Email number one is your delivery email.
This email tells your lead, "Here is your training.
Here is your freebie.
Here is your workbook.
Here is your guide."
It's how they actually access and consume the lead magnet and the valuable information
you have created for them.
Email number two should be your story and encouraging engagement.
Your story is important because that's how your leads will actually trust you and book
a relationship with you and say, "Wow.
This person is interesting.
I can relate to them.
I feel like I know them.
I trust them, and maybe I want to work with them."
Write an email that is about your story, your experience and how you've become a coach and
all the things you've done in your lifetime that have given you the experience to now
be a coach and create transformations for people.
Email number three should be a success story.
As your leads go through your funnel they should think, "Wow.
This person is creating results.
They have success story after success story after success story."
Make sure you're writing success story and case study emails in your follow-up sequence
to show that you're creating real results.
Email number four can be a direct invite.
This is an email that is really a pitch.
It can be very direct, "Here's my program.
Here are the features and benefits.
Here is what you will get out of it.
Here is why you should be signing up right now."
How many coaching calls they receive.
Maybe even what the pricing might be.
Any bonuses you include, and all the important information for them to be purchasing your
programs, and maybe signing up for a discovery call with you right now.
Email number five should be addressing objections.
Of course your leads will have some objections, and they will think about reasons that they
should not be working with you right now.
Reasons that they can't have results.
Your job in the objections email is to help them overcome these fears so they can say
yes to working with you.
Email number six is their goals and desires.
This is a dreamy email.
This is where you talk about what your clients want to achieve.
Where they want to go.
What this new life, this new body, this new relationship might look like for them.
Think about the things your clients really want.
Email number seven can be about the specific features and benefits of your program again,
and be more of a pitch.
In this email, I would go in depth into what the milestones are in your program.
What modules you're offering.
How long your program is.
What the transformation will look like for them, and all the amazing benefits that your
clients will achieve when working with you.
Email number eight can be another case study.
Talk about your personal results.
Talk about your client results.
Talk about those amazing outcomes that you have achieved with your clients or for yourself,
that your new prospects can hope to achieve as well.
The bottom line is that your email sequence needs to position you as a real expert.
It needs to showcase your experience, what you've accomplished, what you can do for your
prospects and your leads.
They need to go through this sequence, build a relationship with you and say, "Wow.
This is the person I want to work with right now."
This brings us to the end of this episode.
I hope you enjoyed it, and I hope you have some wonderful ideas on how to build your
email list and enroll more coaching clients into your business.
If you want even more information and you need a step-by-step guide for how to go from
zero to full-time income as a coach, I have our Coaching Business Success Guide for you
today.
It's a very special resource.
A high value freebie that you can download right now.
In the description there's a link for you.
Click on the link, download the guide, and you're going to be well on your way towards
building a highly successful coaching business online.
Thank you so much for watching today.
I hope this gave you some great information and insights into how to build an email list
for your coaching business.
Make sure you like the video, hit the subscribe button, and I'll see you next time.
Do you want to build a successful online coaching business, but you're not sure how to get started
and you're scared of wasting time and money on the wrong steps?
Let me be your coach and show you the right steps to quickly launch your business, attract
the perfect clients, and multiply your income.
To learn more, go to coachingbusinesstraining.com.
Caesar.
They can see you.