Are you tired of your traffic not going up?
It's hard to get more traffic
but you know what, it's not impossible.
And I'm gonna show you a simple formula
to continually get you more traffic.
Hey everyone I'm Neil Patel and today
I'm gonna share with you how to grow your traffic
in a competitive space.
(gentle music)
Now before we get started I have a simple question for you,
is your traffic flat or has it been going up?
If your traffic's been flat and you can't figure out
how to make it climb up and up, leave a comment with flat.
If it's been growing leave a comment with growing.
The reason I'm asking you to do this is
the advice you give me the feedback
I'm getting in these videos helps me tailor the tips
to give you the maximum benefit.
And of course before we get started
make sure you subscribe to this channel.
By subscribing you'll get notified with every other video
that's gonna help you grow your traffic and business.
The first tip I have for you is to collect emails.
Everyone believes the more traffic they're gonna get
the more sales are gonna get.
That's not the case just because your traffic
goes up into the right doesn't mean
your sales are gonna go up into the right.
What I want you to do is focus on collecting emails.
There's a saying in the digital marketing world,
the money is in the list.
They're talking about their email list.
The bigger your email list the more people
you're gonna convert into customers.
'Cause think of it this way if someone comes
to your website, they subscribe to your email list,
they are already making a commitment to follow you,
to follow your business.
They're gonna build that relationship
and as you build that relationship
you can send them emails about offers,
your products, your services and you'll notice
a percentage of your email list will convert into customers.
And you can do this really easily by using free tools
like hellobar.com.
The second tip I have for you is to optimize
your site for conversions.
We will also get into some traffic generation tips
on this video, but the reason I'm saying this
is most people don't focus on conversion optimization.
Let me ask you a quick question,
how many of you have run a split test, a AB test?
If you have leave a comment with yes,
if you have not leave a comment with no.
The reason I'm saying this is AB testing
is the best ROI generation from your marketing spent,
yet very few companies spend any energy on AB testing.
And there's a lot of tools that you can use,
from Crazyegg to Optimizely to Hotjar to VWO.
And what these tools like Crazyegg do is
they show you where people click and where they don't.
They show you how far people are scrolling down your page
and they make it very easy to run AB test.
The reason you wanna use these tools are,
it'll show you hey this area
of your website is really confusing.
You need to change that,
because if you don't change it you're not gonna get sales.
The reason the first few tips I'm giving you
are collecting emails and doing conversion optimization is
if I teach you how to grow your traffic
but you don't set up the foundation right,
you're not gonna get any sales.
And it doesn't matter how many visitors you get.
If you're not generating any revenue
from your website something's wrong.
The third tip I have for you is write end up log.
Most people go out there they try to write tons of content
'cause it's like, oh my competitor has 1000 blog post.
Just because your competition has 1000 blog post
doesn't mean you need 1000 blog posts.
So instead of focusing on quantity
because there's over a billion blogs on the internet now,
with Tumblr and WordPress and Medium,
focus and writing high quality posts.
Something that's fresh,
something that people haven't seen before.
When you do that you're more likely to get social shares
and you're more likely to get traffic,
linkbacks and higher rankings on Google.
Now when you write this end up blog post,
make sure you link out a handful of times
to other places that you're citing the source
or other competitors or other people within your space
that are helping you make your case
for whatever you're writing.
And when you link out to those sites,
make sure you email them when you publish that blog post.
Hey John a huge fan of your work,
I just want to let you know that I linked out
to you my latest blog post.
It would mean the world to me if you shared it
on your favorite social network cheers, Neil.
It's that simple so when you write your end up blog post
that's not enough you also got to hit up
other people in your space,
ask them to share your content.
And the easiest way to do it is ask the people
who you link to to share your content.
The fourth tip I have for you
is built a push notification list.
Using tools like subscribers.com
you can make it super simple for people to subscribe.
When they subscribe you can create a drip feed
within subscribers.
One of my first trip notifications is my favorite SEO tool.
When I do that I'm sending people to Uber suggest,
that drives me a ton of traffic, a ton of usage
and it's one of my most popular marketing channels.
I even do that for my ad agency when you subscribe
to Neil Patel comm through my push notification,
I also talk to you about Neil Patel digital.
It's again one of the main ways I'm driving traffic
to Neil Patel Digital and generating leads and sales.
The fifth tip is to spy your competitors.
Using tools like SEMrush and Ahrefs and Buzzsumo,
you can spy your competition.
SEMrush shows you all the popular terms,
organic and paid that your competitions going after.
Ahrefs shows you everyone who is linking
to your competition that's not linking to you.
Buzzsumo shows all the popular articles
that your competition has read.
Use these tools to figure out
what's working for your competition and do more of that.
Also you can use these tools to see
what's not working for your competition
so you can avoid doing those things.
The next tip I have for you is set 10 trade shows.
Trade shows are huge I know we're talking about online stuff
but who says you can't generate business offline.
Even though I get over 1.8 million unique visitors a month
I still generate more revenue offline.
So check out Trade Shows that's how I built my brand.
Speaking out conferences going to localize meetups,
doing all these things will help you generate business.
People aren't just about communicating over the internet,
they also want to get to know you.
Build that personal connection in person,
I can't emphasize that enough.
It's simple it's easy you can even apply
to speak at conferences.
Even if you haven't spoken at any event before,
just take all your industry events,
apply to all of them one will accept you,
it's a numbers game, that's how I got my first speaking gig.
And my last tip for you is to get some press.
There's companies like prserve.com
where they'll do performance-based press.
If they get you on sites like TechCrunch,
BuzzFeed, Entrepreneur or whatever it may be,
whatever you're targeting they'll charge you.
If they don't, they won't charge you.
And no this isn't a pay for a link type of play.
Just because you get on TechCrunch doesn't mean PR Serve
is gonna guarantee that they're gonna link to your website.
Yeah they will mention your site,
they'll mention your product,
they'll mention your service,
maybe they'll even interview you.
They'll create real press even real magazines
like Forbes the offline edition or Entrepreneur,
right the physical, hard copy print magazine version.
It's a great way to just generate press
without having to pay those monthly retainers
like most those PR companies charge.
So that's it if you want me to help grow your flat business
or if you want me to take your growing business
make you grow even faster check out
my ad agency Neil Patel digital.
And of course if you enjoyed this video
make sure you comment, like, subscribe.
Thank you for watching.