you guys really love that before and after kind of style video on this channel and today
i have something really quite special for you and you're probably going to find it very very useful
so i'm going to show you some before and after graphic design examples but one of those examples
will be interactive meaning you can make your own changes and submit them to me so more about that
later and stay tuned throughout the entire video the first design is a poster for a cocktail party
or kind of a bar and i'm a little overwhelmed with this design now you can say i've probably had my
daily dose of gradients but let's be articulate and smart designers we need to ask that question
what are the key problems in this design what do you guys think needs to be changed so for a start
this section of typography is way too cramped and it's way too convoluted trying to navigate this
section as a viewer will be confusing especially if you're looking at it from a distance and also
the layout just doesn't look too appealing in this format so we are for sure going to redesign the
typography secondly as i mentioned the gradient background reminds me of like 1990s clip arts it
just doesn't look good gradients are fine in some situations but this is not one of those
but probably the worst offender of this design is the style scene in the main typography again it
looks like a gradient 1990s clip art style with a very generic headline style font that doesn't
relate back to a cocktail party but let's take a look at the revisions that i myself have made
so the first thing i did was to remove that gradient background and i added something
that will brighten the design up i feel like this almost pastel tone works really well to create an
inviting and somewhat feminine feel you have to remember that a cocktail party is likely gonna be
attended by mainly women so that's something you need to keep in mind when designing this poster i
then chose a more trendy modern font for the main typography and i dropped those pesky gradients
i then grouped and arranged the remaining typography in a neater fashion while using
hierarchy in both size and color also the cocktail illustrations have been scaled down to give the
design more room to breathe making sure the design was trendy modern and appealing to women
was the main focus of my revisions here but what do you think and let's move on to the next design
so here's a landing page that does have a typo in the subheading the designs that you see in
today's video are exactly how i downloaded them from freepik or wherever i happen to find them
so i'm gonna leave things like typos in there but yeah this design is better than the first
example in today's video but i still see things i personally want to change and for this one the
changes i have in mind are quite drastic now i don't like how the text layout down here is
pretty unlegible and also the third line has very few words in comparison to the two lines above
i also think the main text needs some attention and finally i'm going to basically change the
entire layout to this design and that's because i don't like this huge orange dividing space
i came up with two slightly different revisions and i can't seem to decide which one i prefer
so here's the first one and as you can see i've dropped that dividing graphic and i've
opened up the entire design in orange tones orange is great to suggest action and movement
so it does fit this design i've added some contrast in color for the main typography
and then arrange the text below in a neater more visually appealing manner
the second version is where i flipped the layouts and i have a subtle simpler black text below for
the subheading but which of these designs do you prefer i myself really can't decide
design number three is a social media banner that again is presented in a bright orange
yeah i don't know i'm really feeling oranges and yellows lately they just seem to invigorate and
raise up my mood which is never a bad thing anyway the issues i see here are firstly
i want to play around with these blue purple design assets i don't want to add anything to
these designs as such i want to try and keep things fair and keeping the concept the same
and then of course we will dive into the typography and make some changes to the typography
in general but what would you do and how would you change this design or do you think it doesn't need
changing at all but let's take a look at what i decided to do on the revision now i really love
the typography changes that i made using some hierarchy to create appealing contrast works
so so so well i've also neatened up the remaining typography and also removed quite a lot of those
blue purple icons i wanted to give the design more room to breathe and it did work out well
also the gradient on these shapes wasn't spread across them collectively they each had their own
gradient but i prefer the gradient kind of spread across all of them it's amazing how
small changes in typography can make such a big difference pretty sure you agree too but yeah
design number four is quite a simple one i love the illustrations and the concept behind this one
but going back to the subject of typography i feel like the design has been ruined with the choices
made the drop shadow is totally unnecessary and the style as a whole just doesn't work in the
typography section so i simply went in and made some changes by first having a more free-flowing
font without any shadows and it's in black and i complemented that with an italic sans-serif font
typography really can make or break a design but here is where you guys can bring your skills
into the game i have a design that you can download from freepik and it's linked down
below and this is exactly how you're going to find it you have until sunday this week to make changes
to the design and then to send it back to me in an email you can check the description below to find
every detail on how to send it and i'm really looking forward to seeing your guys's changes and
improvements you can do anything you want to it so just get creative and be thoughtful first identify
the problems and then solve those problems but yeah if you want to learn more skills for your
graphic design career do click a video on screen and until next time design your future today peace
you