What is gamified learning? Gamification is more than just a marketing buzzword. It's a strategy
to add a fun entertaining and dare I say addictive
quality to non-game environments AKA your courses and programs.
Let's really break this down. What is the difference between just launching your
average course versus launching one that's loaded with gamification? How can gamifying learning
actually lead to more cash flow. We'll get to that in just a minute. There are so many benefits
to making learning more fun. Who would have guessed we're gonna dive into the benefits of gamification
in today's video, and then I want to leave you with two real-world examples of gamification
that you've probably heard of and you might even be involved in them. If you want to hear more just
keep watching the difference between launching a course versus launching a course that's fully
loaded with gamification. So gamification is having incentives that empowers the students
to persevere through your program. It's like it dangles the carrot in front of those programs
members to keep them engaged and working towards a goal. This is really good for people who are really
achievement-oriented and it installs a little bit of friendly competition which is always good.
It makes the program and learning more fun and adds levity. The coolest thing about this that I was
so surprised by that I didn't even expect this. My intention, when I gamified all of our programs was
that people were going to actually take action and get better results. But here's one of the surprises
that you're going to love when you do this. Is that when people win they want to post their wins
publicly. Which guess what? That further promotes you and your programs and it also gives feedback
to you about your programs and gives you social proof for when you advertise in the future.
To say look at people just like you who are getting incredible results. This will help you to determine
whether your program is working or things that you might need to tweak. So it makes the issues
also easier to identify. One of my favorite parts about gamifying the training is it also adds this
FOMO you ever heard the word FOMO fear of missing out. So, there's this community built inside of your
program and as everyone is you know taking action in the program and they're progressing and getting
results. People who might not be progressing at the same pace don't want to be left behind.
So it encourages them to keep engaging and keep participating and get similar results. One of the
things that we do inside of our VIP code program, VIP stands for video impact profit. So it's all
about creating videos that make an impact and a profit. We give them the whole strategy and all the
stuff to implement. As people are achieving their milestones we actually send them pins and t-shirts
and they unbox them and they show them and they're proud to show off their accomplishments
and we also have every Friday what we call the VIP list. Where we have a leaderboard of the people who
are actually taking action and getting results. Now, if you see this leaderboard and your friends and
your peers are on it you probably want your name to be on it too. So this subconscious FOMO is going
to create so much engagement and motivation for your customers. Before I get into the five benefits
of gamification. If you want to learn more about how to gamify your programmer course be sure to
subscribe to this channel because I have more videos about this coming out every single week.
There are so many benefits to gamifying learning. How can I pick just five? But here are my top five.
Number one, it makes learning more fun and exciting. Number two, much like a video game
it can also create kind of this like addiction to learning, that they want to keep progressing
and keep up with their peers. Number three, it helps learners understand
real-world application of their new skills. It helps us understand psychologically that
once we complete this task we'll be rewarded. Number four, it offers real-time feedback. So it
helps us understand that we don't have to wait to achieve the end result to get rewarded and number
five, it's interactive. It encourages communication between members and the organizers of the program.
So with these five benefits, do you see how this is going to get incredible results for your members
and for you as you're growing your training. You're going to be able to get more people into it by
showing the results that people are getting. Going to get more engaged and qualified people. You're
gonna love the level of people that you work with because they're so excited and engaged with what
you're teaching them. So, now that I've shared this with you. Can you think of some examples of how
maybe you are already gamifying or maybe you've participated in something that's been gamified?
I'm going to give you two real-world examples that maybe you're familiar with. The first one
is Duolingo, have you heard of this? It's a language learning app and so there's new lessons every day
and the lessons only take a few minutes to complete. But if you don't do them every day you
lose your streak. You have to complete sections in order and it also has leaderboards for the
participants. So if you don't open the app for a week or a month you lose your streak and you miss
out. Inside Duolingo they also give you badges for your achievements like, "Hey, you earned 100
new words", how cool that they've gamified learning a new language because learning a new language I
don't know about you, fFrench was really hard for me. Spanish a lot easier but if I had something that
could motivate me and give me the like virtual high five or thumbs up that's pretty cool. Have
you used it? Let me know in the comments below. The second one, one that a lot of you might be addicted
to is Starbucks. Starbucks uses stars to engage subscribers to get them to keep coming back for
more of their Frappuccinos and other treats and they also run menu challenges where you
can collect bonus stars if you buy certain things. How smart that you can get more stars more rewards
when you pay them more money makes sense and then at certain levels you also get free rewards. So how
awesome that Starbucks is attaching loyalty to a drink that you pretty much inject into your veins
already so it gives you this like adrenaline rush of earning and also the incentive that you can
get things for free the more that you engage and purchase. If you want to learn more about
how to add gamification to your program or your course check out my other videos. I have how to
gamify your business how to gamify your online course and how to gamify online training. I'm
going to link those in the video description below and I'll see you on the next video.
you