Hey everyone, I'm back!
And the Un-Carrier is about to take on another pain point.
Wireless is one of the only industries in the world that makes you buy before you try.
And the carriers have been forcing customers to buy blind forever.
It's so incredibly stupid.
I mean think about it.
You use your phone every single day and yet if you want to switch networks,
you got to go to a store, get a new phone, move all your photos and apps and passwords over,
waste an entire Saturday and then, and only then, can you find out if the network works for you.
It's totally broken.
But you already know that.
84% of people say they want to try a network before switching.
That's almost everyone!
But the carriers continue to hide behind their maps and promises.
I mean if they really believe all that why don't they just let customers try before they buy?
At T-Mobile, we have nothing to hide.
We want you to see how good our network is and how well it works for you.
We want you to see how our newest most powerful signal goes farther than ever before.
We've always been about transparency.
In 2014, our fifth Un-Carrier move was test drive.
We gave people a free iPhone for a week to try our network.
It was a great idea, but it wasn't nearly as good as what I'm unveiling today.
Test drive was our first try and honestly, it was a little clunky for people to carry around two phones.
But one thing about being the Un-Carrier, we don't stop listening to customers and we don't stop innovating.
So we learned from that and we've made test drive even better.
Today, I'm here to amp that Un-Carrier move.
I'm launching a new and improved Test Drive® and giving everyone a chance to try our bigger better network.
Absolutely free.
No obligations, no deposits, no hassles.
And this time, you can test drive using your existing smartphone.
That's right. Keep your smartphone. Keep your number and your apps, and try out T-Mobile.
How do we do this? With this thing.
It's a simple hot spot that connects the T-Mobile's LTE network.
You connect your phone. Any smartphone.
Any carrier. Verizon. AT&T. Sprint. Comcast. Charter.
Or whatever they're calling themselves this week.
And just like that, you can test T-Mobile's network for free on your existing phone.
It couldn't be easier.
Back in 2014, we encourage everyone to cheat on their carrier with test drive.
We still believe in open wireless relationships.
We make cheating on your carrier easy.
Just sign up online and we'll send you a hot spot like this.
So you can try the network for 30 days or up to 30GB, whichever comes first.
When you're done, return it, give it to a friend, or just recycle it.
It really is that simple.
And we've made it so simple because we think everyone really should play the field.
And because we want you to see how awesome our network has become.
Because we have been hard at work building a network that is second to none.
But don't believe me, believe the numbers.
Here are just a few of them from the last three years.
25,000 new towers and cell sites added.
1 million square miles of new LTE coverage added.
21 million more people covered.
Nearly 30 billion dollars invested to build out the network & buy new airwaves that reach farther than ever before.
Data traffic has more than tripled in the last three years.
And LTE download speeds have gotten 60% faster in that time.
And to pull all that off, we added more than 3000 full-time engineers onto our existing team.
Whoo, and that's all before we supercharge everything with Sprint if our merger is approved.
And that's why only the Un-Carrier has the guts to put it all out there to let everyone in America try us.
Because we have nothing to hide.
It's time for the wireless industry to get out of the dark ages and stop forcing customers to buy blind.
It's time to end this broken arrogant practice.
So I'm calling on the carriers to copy us, again.
Don't worry.
As usual, we'll go first and show you how it's done.
Because we are the Un-Carrier and #WeWon'tStop.