city steel I think this is nice it's
good really clean it's using a
sans-serif typeface but then the eye has
a slab serif component to it which helps
to make it feel wider than everything I
mean otherwise because it would feel too
skinny I like that
it has an industrial quality to it the
way that the font is strong and then it
has this letter C which feels like it's
kind of folding in space and it's
overlapped so there's a little bit of
dimensionality to it I think I like the
colors the orange and the pale slate
blue D saturated slate blue that works
for me I don't get it boring it's boring
you guys like like really decorative
logos right it's nice to be dead okay
look look at this guy's you see how
they're really boring they're not
they're not boring they're not itself a
deco dude I mean they look cool look at
this these all seem cool to me okay so
you see you can choose a nice typeface
and use a lot of restraint and it would
be beautiful and just picking the right
typeface you see that logo yeah that's a
cool logo you think so yeah
what's cool about it it does have a cool
name no no you can't answer like what's
cool about the logo and then tell me the
name Molly okay this is Vitara black I
think and there's just some slight
modifications to it and they're talking
about how they modified the bees to be
at the same level at the cap height of
the J the bottom of the J's been
modified this bowl or the leg of the J
and these three things feels like a
community I like it because it's really
simple it will stand the test of time if
you look at the clothing that you wear
do you like to wear it really loud
ostentatious clothing with floral prints
no I agree with you there is good it's
timeless I agree with you there there's
something that's really just beautiful
but simple design bran you know broaden
the company bran this company brought
you see this logo you see how
utilitarian that let's cool it look
strong okay you got that remember that
you see that logo still looks strong
okay maybe that maybe I misspoke here
the letters part looks cool City steel
let's I mean it's simple hard to go
wrong there but then the C above it it's
just a cool solid logo but it's not very
eye-catching memorable it looks like I'm
sure there's millions of logos look just
like this that are also just as cool
yeah I'm not sure that that's a crate
Tyria for weather logo is good or not
that it feels like Oh futur a too many
people use their too much Helvetica
detail rams is the legendary lead behind
the industrial design at Braun and
dieter Rams and Apple and some of the
world's most valuable brands what they
tried to attain is the level of
simplicity and restraint you see the
chairs that you sit in and the one that
Mali sit in the sarin and flour or tulip
chair the sarahdan table these things
have been around for like 50 years
yeah but they are today yeah those are
cool see what I'm saying
and they're very simple there's there's
a level of restraint to it that young
people think oh it needs to be like
funky needs to be lots of no hold on I
feel like now I'm confused cuz are you
saying I'm saying that or are you now
speaking to the regular people no longer
talking to you as cuz you're gonna put
words of them out there I feel like I
just interrupt you yeah I'm not saying
any of that there's nothing wrong with
it I agree with you it's just not super
interesting and amazing it's just a
solid logo I agree with you'd solid it's
not like oh boy I'm not gonna put words
into you but I'm interpret what you're
saying it's not super interesting or
amazing what's the opposite of super
interesting or amazing Dornan boring and
uninteresting but a good logo can be
boring everything you just showed us
online the reason why I don't we all
find that boring is because we're seeing
how its applied right the products and
uh like my mind when you show me Louis
Vuitton I'm pulling up the cool stuff
that I just showed you luxury fashion
brands by themselves no yeah but I know
I'm in the back of my mind yeah I can
see the zero or magazine ah the battle
that I have with young designers and the
ones that you may be running into
problems with as well is that I should
be able to show client their name the
company's name said in a beautiful Thai
face making some modifications that's
just so it's clean and really nice lock
up and the push back that I'm gonna get
from them is because you haven't done
anything
oh that the typeface is played out and
this is a battle I'm going to have and
hopefully it's a battle that I'll keep
winning that it's not about the the
latest coolest thing that it's amazing
interesting dynamic and all those kinds
of words you want to pick because those
things get old really
and I I don't want your company to pick
something like that's like you're
wearing flared bell-bottoms and you're
gonna wear pigtails that's what you're
gonna live with it doesn't look like it
in the moment right now but your pay me
because I'm gonna use good judgment and
taste it give you something that's going
to last that's going to be beautiful and
I will show you al occations of it and
how it can live and breathe as a brand
but that's the mark we're just
commenting on the mark right now right I
think that oh that's a good really good
point and now you just may realize that
that you showed all those fashion brands
Louis Vuitton Dior all that right the
very simple logo if you just look at the
letters right someone like me I'll say
that's boring you just type that out but
right it's how you can use that like you
can have you know those magazine
full-page ads with it that's like super
well art directed photo and then they
throw on Dior so then that's what I'm
thinking about is the cool art directed
photo on the whole brand but you know
you got to separate the two when we're
just talking logos so I get what you're
saying your hat explains your point well