A. B. C. Dior invites you to explore the letter E,
which stands for Étoile, the French word for Star.
This celestial body became a lucky emblem
that would change the trajectory
of Christian Dior's life.
The founding couturier wrote.
That sentence, instantly sets the tone
for his extraordinary story.
Fascinated by signs and omens,
he made the star his most precious talisman.
From his youth in Granville,
to his atelier at 30 Avenue, Montaigne in Paris,
the couturier had been captivated by the divinatory arts.
Chance and fortune tellers shaped his path through life,
imbuing his legendary story with the allure of a fairy tale.
wandering the street, Monsieur Dior found himself on
when an object caught his eye.
There lying on the ground,
having fallen from a horse drawn carriage
was a metal star.
Instantly, his mind
returned to his childhood home at Granville, Normandy,
where the floor was decorated with a
The the star-shaped compass symbol.
This was a message
his guiding star showing the route for him to take.
Telling him to trust himself and his instincts.
The discovery of this star removed all hesitation.
He was ready to open a house in his own name
where everything would be new.
That same year
his couture house was established at
and the small star would become
a permanent presence in his design studio.
Like a celestial allusion,
Étoile became the name of an evening ensemble
that was shown in 1948
as part of the Spring-Summer
This was followed by designs called
Since then,
this protective entity has watched over the House
with each of the creative directors paying tribute to it in turn.
Making her haute couture debut at the House in 2017.
Maria Grazia Chiuri called a velvet evening dress
with a shooting star motif
sumptuously embroidered with gold threads
At the Cruise 2022 show in Athens,
Monsieur Dior’s favorite star
became a new emblem of the Dior identity,
unveiled as a graphic motif called
Combining sportswear with the Dior heritage,
The Dior Vibe line perpetuates this stylistic exercise,
adding a bold finishing touch to any look,
its sneakers were conceived
as highly covetable hybrid creations,
each adorned with a star.
This dreamlike symbol is also reinterpreted by
for Dior Joaillerie,
transposing it into a
illuminated with diamonds
on the talismanic jewels of the
Looking as if it fell from a fairytale carriage,
a star also surmounts the Dior boutique in Ginza, Tokyo,
while others embellish gift packaging
as an expression of the art of giving and pleasing
perpetuated by Dior.
The star has transcended the passage of time
without ever losing its
or its
an unchanging sign of
it infuses every aspect of the house.
A spark that forever embodies the aura of Dior.