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hey guys ryan here thanks for stopping
by to watch my new video where i'm going
to walk you through how to use allura
and their brand new etsy product
research tool now
a lot of you guys have asked me like
ryan how do you do niche research
on etsy for print on demand and let me
just first say that this tool
it does niche research for print on
demand on etsy but it also works for
other products that you might want to
consider selling on the marketplace and
as i mentioned in my video yesterday and
i've got to plug it but
i recorded a beast of a walkthrough for
you to sell print-on-demand products on
etsy it walks you through and by the way
i split it up into like eight sections i
mean this is like
everything you could need to succeed as
an etsy seller selling print on demand
so i'm gonna put a link right here
and if you wanna check that out or if
you don't have time just hit the little
button that should be underneath the
video
the little plus sign and you can save it
to your watch later list but
it's packed with value check that out
and at the end of that video i said hey
stay tuned tomorrow i'm gonna walk you
through
how to use this new etsy research tool
and uh what i'm about to do is hop on my
computer and show you how you can
increase your sales
using this tool by finding niches ripe
for entry meaning low competition high
demand you guys know the drill it's very
similar to the fba tool jungle scout or
helium 10
actually there's a bunch of them now
they've all cloned each other but
no one was smart enough to make one for
etsy and finally we've got a solution
for that so
follow me over to my computer and we'll
get started again thank you for joining
me before we start let me introduce
myself i'm ryan hogue i've sold over
75 000 on etsy virtually all of that
print on demand and i've sold over 1.6
million dollars on amazon
if you want to follow the links in the
description i've got a free eight day
print on demand mini course it walks you
through how to get started selling print
on demand on
etsy delivers one lesson a day via email
i've got a print on demand facebook
community we discuss things just like
this how to increase sales
on various print-on-demand platforms
using research tools like the one i'm
going to show you
and i've published income reports i
publish one a month if you want to be
alerted the next time i drop one
either join my email list on my blog or
just hit the red subscribe button on my
youtube channel because i always drop a
youtube video
and last but not least i wrote a massive
print on demand course it's really like
multiple
courses rolled up into one it'll teach
you everything you need to know to get
started
in sequential order there's over 60
lectures 10 modules
teaches you things like how to crush it
on etsy as a print on demand seller
on amazon on ebay and on
more uh satellite marketplaces like i
call them tier three markets smaller
ones where you can still make money
so check that out link in the
description all right now
i went to etsy and i searched for funny
dad shirt now i have no clue if this is
a good
niche for me to enter as a
print-on-demand seller i mean really
the only indicator i have is that etsy's
telling me there's 73
530 results beyond that i don't really
know anything so
how do i know if this is worth my time
well if you install
the allura chrome extension which i will
walk you through how to do that
in a little bit in a couple minutes but
if you install the allura chrome
extension all you have to do is go to
etsy perform a keyword search
click the little icon in your chrome web
browser for allura and it'll launch the
app the app looks just like this and
what i'm going to do
this app is extremely simple in that
like it's not
nothing's complicated they did a great
job as far as usability goes
and giving you relevant data and making
it concise and accurate so
i'm going to walk you through how it
works basically at the top there
you'll notice it says typical favorites
typical price
typical sales these are the summary
metrics right the
typical favorites that is per month now
on
etsy buyers can favor a listing if you
guys don't shop on etsy um
you i guess you wouldn't know that but
as a seller you should at least know
that you have the ability in your shop
manager
to run a promotion where you can
essentially tell etsy to offer people
who favorited your product and didn't
buy it
you can have it offer them a discount to
try to bring them back to the platform
and buy your product so you should be
doing that um
you know it'll probably increase your
sales hint anyways typical favorites
also a good indicator of just
general interest i mean again this is
monthly so if it's receiving around
900 to a thousand favorites a month you
know clearly people are looking at these
products and there's some interest
typical price 1929 so what is that
really telling us
when i see that what i'm thinking is if
i want to enter this niche and be
competitive maybe i price my t-shirts
you know because i did type the word
t-shirt so we're looking at t-shirts
maybe i priced my t-shirt under 19 maybe
i priced it at like 18.99
18.95 something like that you know so
i'm under
the typical price so i'm a little bit
more competitive typical sales 48 sales
again that's monthly so the average
search result that got pulled into this
data which by the way it's not looking
at all 75
000 search results but if you scroll
down in the app it will pull in more
search results
and um it should update based on the new
data but from the ones it's reading
48 sales is typical so that's over one
sale a day so this is a pretty good
niche all right
and i mean that's about a sale and a
half a day on average
all right the next button to the right
of what we just looked at there's a
little squiggle arrow line if you click
that
it'll take your seed keywords and it'll
put them in google trends from here
you can see if this has some seasonality
associated with it
you know as far as print on demand goes
where you don't actually have to carry
inventory seasonality doesn't matter
nearly as much whereas like if you sell
amazon fba products
you have to pay storage fees for storing
your products at like the amazon
warehouse
so seasonality matters you want to
project your inventory levels accurately
so you're not caught with a bunch of
extra products
you know just sitting there collecting
dust so as far as print on demand goes
this is just a good way of
projecting what what niches you should
be targeting and you always want to be a
little early so maybe you're looking
like a month out
and you know what's interesting is
father's day is coming up by the way so
i typed in funny dad shirt
which is also probably why this niche is
selling so well you know it's right
before father's day as i record this
video by the way father's day
nine days away i think nine days away
i'm recording this on the 12th i'm
pretty sure it's the 21st
if you guys didn't get anything for your
dad um that's your that's your final
warning probably because you're gonna
run out of time but
clearly this this trend is probably
right near its peak
right about now and i typed in funny dad
shirt not
father's day shirt so funny dad shirt is
probably associated with people buying
like
birthday gifts and whatnot so that's
doing really well year round according
to google
trends all right next up you can
actually click the listings from the
search results there should be a little
downward
carrot a little down downward arrowhead
and if you click that
it'll pull in the product listing info
into the app so you don't have to slow
down and
open a link and go to a product listing
page you can stay on the search results
page
expand it in the app and see all the
relevant data so you can see the
title which is great because you get a
sneak peek at their keywords
you know you should put your primary
keywords in the title to help assist the
etsy algorithm with
ranking you in search results when
people search for those relevant
keywords
you can see a little bit about the
seller how long they've been on the
platform their reviews etc you see the
primary image
and then the important one which is
right oh yeah i got it right here with
the pointing right here
you can see the tags now etsy tags are
again a great way of getting indexed
on relevant search terms that people are
looking for
so i put spy on those keywords this is a
great quick
easy way of grabbing some keywords for
your listings that you're going to try
to get ranked
on these keywords that we typed in um so
the primary keywords would be funny dad
shirt in this case but
again you're wondering what are some
similar keywords that i want to get
indexed on
that people would hopefully that would
result in conversions and a great way of
knowing that is to just look at
what's working for other people while
we're on the topic of keywords i want to
shout out
my buddies at merch titans they
developed a redbubble tag generator that
was
extremely popular with the red bubble
print on demand community
they said you know what why don't we do
the same thing for etsy so they did just
that oh by the way
it's free alright so link in the
description if you want to check this
out completely free
you see it with some keywords i typed in
funny dad shirt and then it scanned all
the top
listings and it aggregated the most
common sets of keywords
or tags as etsy calls them that were
being used
by those listings so check that out link
in the description you've got nothing to
lose
it is free next up there's an export
data button now to the left of that
button there's a little question mark
that just takes you to the help center
so i didn't really feel the need to talk
about that
but there's an export button and it will
do just that it'll pull it into a csv
file for you
here's what's cool about this you've got
all the tags right there you can just
highlight them copy paste them into your
etsy tags
and you know the reason i keep trying to
i keep coming back to making tags easy
for etsy because
that was the thing that really slowed me
down the most when i was manually
uploading to etsy
you know time and time again was doing
those tags because they give you 13 per
listing
okay fine i can think of 13 things but
you only get 20 characters per tag so
that's where i would run into you know a
little bit of a slowdown because i would
be thinking of a tag and then i'd run
out of characters
and i didn't want to like include a
broken word you know a misspelled word
so
anyways this is a great way of hitting
the fast forward button
on your tags and then again if you're
looking at your competition
don't worry they also pull that in 73
504 if you were wondering
for funny dad shirt but again
this is just broad keywords right funny
dad shirt
if you actually look at the search
results there are plenty of
sub niches within those broad terms
right like there's funny ones that say
like
nacho dad i can see in that thumbnail
um there's ones there was one that said
dadalorian you know someone blatantly
infringing on disney's
intellectual property for mandalorian um
you know
there you can be very creative with
shirts
that will rank on funny dad shirts so
when you type in broad keywords
you're going to get a lot of results all
right but that that doesn't mean that
when you go and you design that you
actually
type funny dad shirt onto a funny dad
shirt onto a shirt
you'd want to go for one of these niches
with you know memes and stuff like that
to make people laugh and then
if it results in sales climb your way up
the organic rank
ladder and this is essentially what
allure is trying to help you do because
they have a metric this is probably the
most important one
and it is called score and it represents
in this case the niche score because
we're looking at print-on-demand niches
but again
their app works for physical products as
well so it's not restricted to just
print on demand but this is a
print-on-demand youtube channel
so why not stick to the topic in this
case when it says score there
it's generating that on a 10-point basis
and it's looking at
a bunch of metrics like competition
demand
uh typical price it's it's factoring in
all of those things
my understanding when i talk to one of
the founders of the people who made this
app is that they have
two people with master's degrees in
business analytics so
they're working on the algorithm to
determine what the score should be
and um you know we're supposed to
essentially trust them because
they have master's degrees in business
analytics right
all right now you're probably wondering
ryan i'm sold how do i get started
it's pretty easy first if you use the
link in the description you should be
able to get a free trial
all right at least i was able to when i
tested it so use that link below
and then when you get to their website
in the top right corner there's a get
started button or hit the start for free
button
and then once you give them your account
name and whatnot
you shouldn't need to give them a credit
card by the way i'm pretty sure it's a
true free trial
no credit card required hit download
allora it should take you to the chrome
extension page
go ahead hit add to chrome then it
should pop up there
on your browser uh if it does ask you
for billing info which
i ran a test right before recording this
and again things are subject to change
but if it does ask you for billing info
use the code ryan30 ryan30 and save 30
percent
all right also i wanted to make you
aware of another tool they had on their
website completely free
and this was desperately needed you know
what's funny is like
they probably just looked at really
popular apps for amazon sellers
and said no one's doing this for etsy
why don't we just do it for etsy
so it's it's like the writing was on the
wall right and all they did was they hit
copy paste and did it for another
marketplace
but yeah etsy fee calculator i've done
videos breaking down how etsy
fees work on your print on demand sales
in the past i should probably do a new
video on it
well actually i guess i don't need to
because it's as simple as using the scp
calculator but i wanted to make you guys
aware of this that it's there it's free
um you can even factor in your off-site
ads
percentage so that's pretty cool guys
definitely make sure
just on a side note make sure you know
that you're operating at a profit
all of these marketplaces have fees
associated with selling on them
sometimes it's
for creating a listing other times it's
only when you make a sale but
make sure you know what those are so
that you can price your products
accordingly because the last thing you
want to do is put in all of this
effort and lose money alright so use the
etsy fee calculator
all right and that's it thank you for
sticking with me till the end of the
video
i really appreciate it if you enjoyed
this video at all all i ask is hit that
like button
tell youtube that this video served some
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let them suggest it to more people so
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you know the drill hit that big red
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and then if you hate my channel down the
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unsubscribe boom no harm done
if you want to be alerted the next time
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google every time i drop a video thank
you guys for watching till the end if
you end up using the app let me know in
the comments if you like it and if
there's a competitor that i missed
that's doing the same thing let me know
and i'll review them as well alright
guys
i'll see you later passive income school
is open
enroll now at riotsmethod.com thank you
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you