Get Marketing Agency Clients Easy [NEW HACK] So did you know that you actually get a book
of leads mailed to you every single week?
Well, in this episode, I am going to talk to you guys about how you can get access to
these leads if you are not getting them already and how you can use them to find new clients
for your marketing agency.
So stay tuned, we are going to cover it in this episode.
[Music 00:18 – 00:31] So have you ever got these in the mail?
Money mailers.
When I first got into marketing and selling marketing services, one of the best pieces
of advice that I actually got from one of my mentors or one of my trainers is that you
should be looking at everything around you.
TV commercials, print ads, billboards, everything and those are actually really great sources
of leads.
Why – because you know they are actually spending on digital marketing.
And that’s what we are going to cover today, is this book of leads that’s sent to me
every single month by mail that is also probably sent to you and how you can utilize this list
to gain new clients for your marketing agency.
But, before we get into that guys, do me a favor and if you have not subscribed already,
hit that subscribe button and then the notification bell in the bottom right hand corner of this
video, so that way you get updates to all of our free training, free resources, giveaways
all of the stuff we do here at Cereal Entrepreneur.
So before we get into the talking about this strategy, let’s talk a little bit about
direct mail advertising and the trend regarding direct mail advertising.
See really there isn’t a trend anymore because direct mail is dying.
People are stopping using print, even newspapers are being read less and less and people are
going more to a digital version.
Because it is easier to access and you don’t have to pay to get the digital version really,
unless you need a membership but usually, it is just free, right?
People are no longer doing that.
So let’s talk about some of the conversion rates since some of the other things along
with direct mail.
Did you know that actually less than 1% of people who actually view the ad on a piece
of print advertising, like this right here in front of me?
People who view that are less than 1% of people who view this are going to convert on that
ad.
That’s a super-expensive ad because you have to pay for the print, you have to pay
for the people to design it, the people for the copy, you have to pay for the ad itself,
the mailing, all of the stamps and the certifications that goes along with the mailing.
So there’s a lot that you are paying for a campaign that might reach you know, several
thousand people but only convert less than a percent of them.
So overall, direct mail advertising is not really where you really want to spend your
budget, when you can do the same on Facebook reaching the same people and it will cost
10 times less in the amount of you know, ad cost.
Also from 2015 to about 2018, direct mail the client in revenue, you know, in the total
amount of revenue from 57% to 51%.
So you can tell right there, people are starting to use it less and less and where’s that
money going – into digital advertising.
So, let’s talk about how we actually use a strategy to land customers.
Oh and if you want to know the strategies that we used to email people, some of the
automation, the content automation series that we use not only for our clients but we
can incorporate into our marketing agency as well, then check out this video on the
top right hand corner to know all about those email automations and the strategy behind
it.
Okay guys, so the first thing you actually want to do is create a list of all of the
companies that you think you might want to work with.
That would actually be you know, something that either fits with the niche that you try
to focus on or that you know, could actually afford your services.
So this is ‘Carpet and Upholstery Cleaning by Houndstooth, this is usually, probably
an expensive service, so your duct cleaning specials 169 bucks, duct cleaning special
plus sanitizing is 259 and these are for other services.
So we would actually, probably save this, we are going to put a check right here, we
will save this or just move it into a pile where you save them.
Champion Factory Direct Sale, that’s not really something I would be interested in,
so I would probably move this into the pile where I don’t use it.
Air Conditioning, Heating & Air, these guys always spend a bunch, age fact is a great
industry to be in for the marketing, so we will put that in save pile.
All our offers are wherever you are, join our email list, money mailer email list, so
you can see they even do digital and when they are not doing digital, they are printing
about their digital.
So this shows you what?
O'Brien Garage Doors, I have actually seen tons of these ads before, from this company.
So I would probably talk to them, I know their franchise does well.
So you can talk to individual owners.
We are going to get rid of that one again.
Gutter and Gloves, Gutters, they usually charge a decent amount, so they are able to work
with us as well.
Eco Friendly products, is probably another one of those home building places we are not
interested in but you can see, who they are targeting in these mails, right?
So you are just going to go through this entire list of companies and you are going to start
to sort out and segment who you want to work with.
The next thing you want to do, now that you have your list of businesses that you can
reach out to, is formulate a plan and usually I like to formulate the plan around the direct
mail ad.
Mention that I saw the ad, that I am interested in seeing if they are getting the results
they’re hoping for and then once I get them to open up to me and start really talking
about it, then I ask them questions like how much they spend, how many people they actually
got to convert that they know of, from that ad and if they were interested in getting
better results, more conversion at the same cost of their current ad campaign or less.
Right?
And so that’s kind of how you want to get them interested and then from there you work
in the proposal and other things.
But guys, these are prime customers again because of the fact that they are already
spending on advertising, right?
They are probably not happy because they are using print media, which we all know, print
media is dying, you can’t track the conversion as great and it is super expensive and complicated
to get running.
So these people, these business owners are perfect for you to actually go after and try
to get as a new marketing client and you are going off of the fact that you know again
that they are spending and that you are trying to show them that you can get them a better
result.
Outside of money mailer, which I just showed you, you know, the little things we get in
the mail, another great way for you guys to do this little bonus tip is for you to look
on things like Yelp.
People who are advertising their business on Yelp are usually not that happy.
It doesn’t justify their expense usually.
So those are really great contacts to reach to out as well.
So, really what I am trying to say is look for people who are already spending on their
marketing campaigns local to you and find people who aren’t happy with their current
marketing campaign and start marketing for them.
Oh and if you want to find out more about how to convert people into customers, using
data and analytics, check out this video up on the top right hand corner that we’ve
put together not too long ago.
But that’s it for this video.
Thank you all for watching today.
I hope that it’s helped you and showed you new way to find new leads and new customers
for your agency.
Do me a favor and if you have liked this video, hit the thumbs up button and then after that
leave a comment below and let me know if you have used this method before and if not, just
write a ‘Yes’ if you plan to use this method in the future.
Last but not least, make sure you subscribe by hitting that button in the bottom right
hand corner and then the notification bell so that you get all the updates to our free
trainings, giveaways and all kinds of stuff that we do here at Cereal Entrepreneur.
So I will see you guys on the next video, until then Cereal Entrepreneur out.
Later guys.
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Cereal Entrepreneur out.
[Music 07:16 – 07:25] [END OF VIDEO 07:28]