That's going in the blooper reel I
guess. That's not a blooper that's a
legit thing right there.
Hello everyone, we are here with... you
don't know? I thought we talked before.
Good to see you guys hanging out
here, my names Tim. Of course everybody
knows who you are and today we're
talking about thumbnails so if you were
to tell a story of how a thumbnail
should be created what what elements
should there be in a few things that
need to like really make a thumbnail
highly enticing and clickable one it's
best if it tells a story or teases a
story where people are like oh what
happens they're like it needs to create
some sorts sense of intrigue or some
question mark that the viewer feels like
I need to see what happens next or I
need to know the solution to that or I
need so like if too many people are just
making thumbnails that just describe the
video and like and moving titles that
are the same but like the thumbnail
really needs to create that sense of
intrigue a question about the people
like I need to know what happens yeah
and click on that so it's really
important in terms of how complex are
how simple a thumbnail should be often
when we're looking at thumbnails
we see that there's far too many objects
in there or it's not enough objects is
there it's not of any general guidelines
of how a firm nail should fill the
screen oh man this is there's like
college degrees and graphic design
things so that the the very basic thing
though is that it has to be clear it has
so spirit of how many things are in it
like I think it depends on the on the
video but you can have a lot of things
in a thumbnail and still design it to
look beautiful to communicate well to
communicate clear so there's not I don't
think it's like how many things are in
the image it's more about like the space
between images yeah and it's about like
the proportions between elements it's
about even fonts and how like Sara's
versus sans serifs and how those just
use the complement each other I'd highly
recommend you guys like if you want
people to click on your videos graphic
design is a necessary skill just as much
as video editing is because no matter if
you're a most amazing editor of all time
no one's going to click and watch your
video if the thumbnail is lame so you
need like graphic design
that skill is very important there's
lots of books out there there's one up
there that I recommend by Robin Williams
not the actor called the non-designers
design book and it is very very very
good on bringing very quickly new people
who don't want to invest a ton of time
we just want to get up to speed on
making titles and making thumbnails are
very clickable that's the book out
recommended text should you include a
lot of text no text should the text just
repeat what's in it tight so you would
say one test it I mean that's the
cop-out answer yeah which no one likes
but two I would also say my it's more my
personal thing that I've seen
consistently is that when you're just
repeating the title of the video as text
in the thumbnail that seems to be kind
of pointless unless you have like a
really high mobile audience and as
mostly kids and you're getting a lot of
one of your primary traffic sources is
like when a video ends the videos that
pop up the suggested video is that like
if that's what you're going after then
you know text on the thumbnail like at
the title could make sense but for the
most part it seems like keep text
minimal use the title for that if you've
got audience that knows how to read of
course and use text to compliment the
title not just repeat it and use it
pretty sparingly in my opinion like that
should be a good visual billboard if
you're using text then your then your
visuals kind of it could be stronger or
for the pitch should you include
yourself in the thumbnail and if so how
should you present yourself in a
thumbnail if you have a personality
channel then yeah like that's gonna be
part of your branding having your face
on there people recognize it but if
you're not on video and it's like
animation or it's like kids
rhyming songs or something like that
then no you don't need to put yourself
on the thumbnail just this seems to be
consistent with the content that you're
doing in the branding that you're trying
to establish and the question I always
liked the video asked Orillia creators
who do include themselves in thumbnails
have you perfected like over the period
of time like different poses like
standing in front of a camera for hours
and end up going
actually the way we do it is my video
editor just looks for still frame
somewhere in the video yeah and just
takes that out cuts me out and uses that
when she makes a thumbnail or
occasionally if I'm doing an interview
like this I'll be more likely to
actually just pose and just we'll just
do a few like we're holding something or
just a few different ones like that and
just like at the end of the video I
think those still frames out yeah so I
don't put too much thought into it okay
thank you very much Tim