- Alright and today we are going to talk about
the 30 day strategy to building a massive audience
without spending a dime.
So before we get into it,
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if you enjoy these clips on business and marketing
and let's go ahead and jump into it.
So the first thing you need to do on day one
is you need to think about the platform
that you're gonna be on
and the topics that you're going to cover.
Duh, right, but here's the thing.
One of my friends, he started a podcast with his friend
and they had no idea what they're talking about.
They're just rambling about things and I also asked him
and I hope you're listening to this,
I said hey, so who owns this podcast,
are you guys 50/50, whatever?
He's like, oh no, I'm just helping him.
When you dilly-dally like that, you just have no dignity
and then what happens is the podcast ends up folding
because you guys didn't know what you were doing
in the first place.
So you have to have a sense
of what you're gonna talk about in the first place
and if you're working with somebody else on it,
clear expectations, clear guidelines, clear responsibilities
that are drawn out.
Otherwise, you're gonna set yourself up for failure.
So once you choose your topic,
let's say I decide to start with podcast,
well, even if I start with blog posts
or even if I start with video, record five at a time
so when you come out the gate when you launch,
you're gonna be out the gate ready to go, boom, boom, boom.
You're not gonna have to worry about the next one,
the next one, the next one
'cause you're gonna have five spread out.
Here's the cool thing.
If you're doing podcasts, if you're doing one per week
and you start with five, you're good for the next five weeks
like good to go and you can start to focus on okay,
what else do I need to do, what else do I need to do,
what other topics do I wanna cover
then you can start to build your base and go from there.
If you're launching, let's say you have no audience
but maybe you're interviewing people on your podcast
or interviewing people in video,
get those people to help you promote too.
Say hey, look, I could use your help promoting this too
and maybe they might send it to your email list.
The least they might give you is a tweet.
Maybe they might not hit your email list
but then you might get two people,
five people, 10 people or so.
You start to get bigger and bigger and bigger
but it's important for you to get the promotion going.
You gotta set a cadence in the beginning
if it's gonna be one week, daily, whatever.
I would recommend if you're doing a podcast
or even if you're doing video,
if I were starting from scratch today, I would do daily.
Whether it's video or a podcast, I would do daily
and what I would do too if I had nothing right now,
my luxury,
the luxury of what I would have right now is time.
I would have so much time right now.
Let's say I am 20 years old.
Guess what?
I can do 30 videos.
Those videos can become audio files too, video, audio.
Those can become blog posts.
Maybe you convert four of them into a blog post, right?
Now you have a content sprouting method
that we talk about a lot where you see the piece of content,
a video, it becomes audio
then it becomes blog posts as well.
I would ignore social media in the beginning
'cause you just don't have the time for it.
I'm trying to think if you're starting from scratch,
you might not have that many resources.
I'm trying to make this more open to more people, okay?
Now you have a machine 'cause now you are basically creating
what is that, 64 pieces of content in a month.
You are now a content machine, okay?
Do that over a year.
What is that?
Like 760, something like that.
760 pieces of content.
Now you're basically a publisher yourself, okay?
Now, you gotta think about this too.
Where is your audience hanging out?
If your audience is hanging out on Instagram,
don't think that it makes sense to do a podcast.
Maybe it does, maybe it doesn't but you gotta go think about
where your audience is hanging out
and then produce content that's native to them
and think about what works best for you, okay?
You start out with a topic.
You start out with a platform.
You start getting people to promote it a little bit.
You start being consistent.
That's the first,
these are the first things that you need to do
to start becoming successful, right,
then you can start to think about collaborations.
If you wanna start collaborating with other people,
that's gonna help make you stronger too
because these people have audiences
and if you have no audience to begin with,
what you can do is this.
Let's say someone has 10,000 followers
and you have zero followers
but you happen to be good at SEO.
I would offer some of your SEO services to this person.
Say hey, look, let's barter a little bit.
I'll give you some SEO services and in return,
I'd like you to be on my podcast
and I'd like you to help promote me a little bit.
I'd like to also do something on your YouTube channel.
This is the value of my SEO services.
Will you be interested in doing that?
Because if you don't have something that's apples to apples
in terms of follower to follower count
like the ratio's about the same,
you gotta add something else that is of value
and then that way people are going to find
that it's an equal trade because if it's not an equal trade,
they're just gonna ignore you.
They're gonna laugh at you.
Also, they're gonna hate you
because you didn't think about what is equitable
and you're wasting their time
because you are being selfish, okay?
Just 'cause you think you put the work into it
in the beginning
does not mean that you deserve to have an audience.
The audience takes time.
Remember, I talked about this in the past
for those of you that watch this channel.
The Growth Everywhere podcast, I spent six hours,
six to eight hours a week on it in the beginning.
I was only getting nine downloads a day after first year.
Only 30 downloads a day after the second year.
So was I entitled?
No, was I sad?
Yes but it took a long time to get there
to build an audience to $100,000 a month
which led to other podcasts
which has 1.1 million downloads a month now.
I'm just saying, look, this stuff takes time
but you do the things, this is just for day one right now,
you do the things that matter foundationally,
you start to build the habit.
It's just like when you go to gym working out.
In the beginning, you can't put up a bar.
It's like 45 pounds and then you see everyone else,
they're doing two plates and then you're just like, oh, God,
what am I doing here, what am I doing with my life, right,
but eventually you can get yourself there, okay?
You can get up to two plates.
Maybe you can get up to three plates, 315 pounds.
Who knows, right?
So that's it for day one.
This is how you build an audience,
a massive audience without having to spend a dime.
You can be scrappy about it.
Let me know what you plan to do to build your audience
inside of the comments or maybe inside of the reviews.
Don't forget to rate, review, subscribe
and we'll see you tomorrow.