today we're going to be looking at the highly anticipated air jordan 3 in the fire red
og colorway we've seen multiple retro versions from the past but never a og iteration similar
to the 1988 pair so this is going to be something new that all of us sneakerheads have been waiting
for for many of years and if you didn't know by now my name is dj and this is the dna show
on this channel i love talking about sneakers and especially giving you guys dope reviews like this
so if you haven't already consider subscribing and joining the fam we're on the road to a million
subscribers and you could be the next one to get us there starting with the box right here
you have your classic og style air jordan 3 box with the lift off lid all black right here with
the matte black and then the red jump man in the center going all around the bottom half of the
box you have your elephant print and then on the size tag it reads air jordan 3 retro white fire
red black retail 210 bucks now taking off the lid of the box right here you have your elephant paper
and then you have your little pamphlet and this actually comes with all the information for the
three we started to see this come in the packaging again giving you that og nostalgic vibe with all
the details that break down the sneaker from the upper the inside the insoles the air units
the foot air sole unit the foot frame midsole outsole everything like that that you're going
to need to know is all going to be right here on the pamphlet so that is one dope aspect to see
that they're bringing that back to life again for this sneaker in particular now with the
paper right here you have your all-over elephant print on the top and then it looks like you have
a second set of white paper and then you got the shoe oh you got the shoe okay first impressions of
this sneaker bro these might be retro of the year like these days go crazy bro i can't believe they
really did this i got a million and one thoughts and opinions about this sneaker which i'll save
for you guys till the end of the video but for now before we start breaking down all the styles cuts
and materials you know we gotta talk about the history first so back in 1988 jordan started to
make his stance with his brand and his sneakers and we saw him take the court in the all-star
game in the black summit era jordan 3 but also he wore the white cement air jordan 3 that year
when he jumped from the free throw line to win the dunk contest now we all remember this very iconic
image with seeing michael jordan soaring through the air and him wearing those white cement threes
and causing that shoe in particular to not only be one of the staple shoes in the game but also one
of the most iconic sneakers as well also in 1988 he wore the fire red air jordan 3s like you see
him here on court rocking the different pairs and here's a look at some of the og pairs which we'll
talk about comparisons and cuts and everything in a bit but it is crazy to see that they're finally
bringing this back after all these years and one thing people may or may not know is the true blue
air jordan 3 was one of those og air jordan 3's that was part of the four colorways that we saw
a lot of people think of the white cements black cements and the fire red threes but you can't
forget the true blues and after all these years we have seen so many different retros of the
black cement threes and the white cement threes and all the different iterations over the time
as they slowly remaster it but i think when it comes to them bringing back an og air jordan 3
out of all the ones that we've seen whether it been blacksmith weissman true blue or
fire red this is probably the best one out of all the retros to ever be created in my opinion
and one of the reasons why i say that is they've done the best job at recreating the og styles and
cut of the sneaker the colors and the materials i think they've done a tremendous job and you'll
see that throughout the video as we start breaking down the shoe so speaking of that let's go ahead
and start getting into the details starting with the outsole you got your predominantly gray areas
with the red hit at the ball of the foot and the nike branding at the center at the back of the
foot now typically on retros you get the jordan branding so to see them put that nike on there
and give you that og nostalgic vibe again another nice touch now going up to the midsole you got
a two-tone color midsole with the red on the top and white on the bottom all white air unit and the
red wrapping round stopping halfway through the center of the midsole now going to the upper on
the materials it's kind of like a tumbled leather but it's kind of smooth and it feels really good
now is this the best quality air jordan 3 ever no but i think for what they have done this is
definitely a really nice shoe looking at the smooth leather as well around the mud guard area
i know from the past we've seen different retros but this smooth leather kind of looks a lot more
plasticky and it's more firm it's harder like that these ones right here actually have a knife softer
touch and i've been hearing that the upper is actually covered with actual leathers on this
shoe which means the shoe is going to wear really well and look really good over time and before we
get any deeper into the video i got to mention we are going to be comparing these against the 2007
version as well so stick around for that for the comparisons because these are definitely a little
bit different to say the least now looking at the elephant print on the upper right here this is
going to be more similar to that og style as you see right here with the og image and these have
that color to them with the grays and the blacks now if you look at the 2007 or the 2013 retro
you can see on the upper those both have a black elephant print so like i was saying the different
changes and iterations over the years we've seen kind of slight tweaks but now they are
going back to that og style giving us the best version as they can to that og style and og cut
even with the tab not being higher than the actual ankle area because i know on some retros the tab
is a little bit higher kind of flush with this as well which is again some people may or not know or
even care about but that's a whole other thing now these come equipped with a pair of white standard
laces right here no additional laces but they do have a hang tag with that og nike air vibe to it
again giving you a nice piece of nostalgia and having all the trims that come along with it just
like the pairs back in the day now on the tongue you have a perforated gray area right here at the
bottom half and a smooth white leather at the top a red jumpman embroidered at the front end
and then you have a more defined perforated gray leather here with the three plastic loops in the
middle of that now looking at the back end of the tongue you got that red material and then
on the inside of the sock liner you got that gray and going to the insole you have all red with the
white nike air now saving one of the best parts for last and that is the nike air on the back end
of the foot right here you got the white tab with the red nike air and i'm telling you right here
the nostalgia behind this is insane for all the og heads all the og collectors people that really
want the nike air on the sneakers that came with the nike air from way back in the day and seeing
all this stuff coming back to life and i'm sure there's so many og heads from back in the 80s and
early 90s that have just so many memories so much nostalgia behind this and just can't wait to get
their hands on these shoes so now when it comes to the 2007 pair right here as you can see yes the
two shoes definitely do look very similar but to a sneaker head there's going to be like a lot of big
differences so let's try to run over them real quick these ones are a little bit puffy around
the ankle area the tongue is perfecter doesn't have the fold over the jumpman is different
the materials the color the shades the laces were actually a lot thicker on the older pair the type
of tumble on the leather the smoother leather and then obviously the elephant print with the black
compared to the gray vibes and then on the back end like we said earlier you got jumpman with the
air on here you got the nike air right here giving you the og style and then like i was talking about
with the bottoms you see you got the jordan right here and the nike right there so that's like a
quick rundown of the two shoes and hopefully those b-roll shots let you guys see the differences
between the two as i was going over them and the reason why i'm showing you guys this pair
is they're different yes but for me back in 2007 there were just so many reasons why i had loved
the shoe because this was the best version i could get since the og had came out and it was like
so nostalgic at that time it's still nostalgic now at this time which is crazy to think right
and i used to wear these all the time i used to have multiple pairs love this sneaker i saw the
2013 pair come out and i was not a fan of them i didn't like how bulky they were around the toe
you know i think that era of you know 2015 to 2013 sometimes you know 2012 to 2016
whatever you want to call it that kind of window there was a lot of bad retros coming out not like
the shoe colorway but just like how they built the shoes and the shape and everything like that so
again the reason why i'm so happy to see this come back give us that og style that og cut all that
nostalgia behind it and do it right i feel like jordan brand definitely made up for themselves
from the 2013 version now i know some people say they might like the 2013 version more than the
2007 i don't know i feel like personally a lot of people that i talked to that were collectors
over the years they liked the 2007 pair better but again that's all to each's own whoever likes what
you know it doesn't matter it's whatever we all like so let's take it to the polls real quick
and see what everybody's talking about when it comes to this shoe if they think it's fire
trash and then we'll compare these two right here and see which one people like the most so if you
haven't already make sure you follow me on ig so you can participate in all the polls and see all
the results here on the channel ask the people the question if this shoe is fire or trash and
this is what they said 96 of the people chose fire and four percent of the people chose trash
and honestly that is very high respectable and i completely understand that because like i said
i think this might be one of the retros of the year in my opinion these things go crazy there's
so much nostalgia the execution everything that goes along those lines makes sense as to why these
would have such a high rating for the audience and people just desiring to get this shoe in their
collection now when it comes to these versus 2007 pair completely understand these results as well
28 to 72 percent choosing the 2022 retro with that og nostalgia completely makes sense and i would
honestly pick this one over those two again i have so many memories with those ones from the past
but i'm ready to make memories with these ones in the future another thing that i've heard a
lot of people talk about is well if i can get the concreted threes or the cardinal threes why would
i buy these they're like the same shoe and the only thing that i gotta say is yes those are nice
colorways but at the end of the day those wouldn't be anything dope and nobody would care about them
if it wasn't for a sneaker like this and one of the og's so for me i always gotta show love and
respect to the og and yes i do think these are better than the katrinas and i do think they're
better than the cardinals and the actual quality shape craftsmanship and everything like that
is better than them as well because i have those other shoes in my collection and i can guarantee
you these are nicer all around and last but not least we got to talk about the demand
and the numbers on this shoe right now like i said the shoe is about 210 dollars retail
so you're going to see it hovering around the mid 300s right now for the resale before the
shoot comes out they come out in about a week and then we'll see what happens price goes down but
over time this is going to easily be a 300 plus dollar sneaker with no problem simply because it's
a classic iconic model you just got to give it some time we've seen prime example the true blue
3s those were sitting for a while but it's still a classic og colorway no matter how terrible they
deal with the quality of the shoe it's og colorway give it some time next thing you know price goes
up and you still got to pay that premium to get the shoe so i think if you really want this shoe
go after it i think you should have a good chance there's gonna be a lot of places to buy this shoe
for retail if you guys want to see where to get the shoe for retail i can make a video about that
as well to help you guys out and hopefully that's a good enough look for you guys to
let you know if you want to get this shoe or not appreciate you as always see you in another one
yo if you enjoyed this video and want to grow your collection or make extra money on the side
i built a vip mastermind that will teach you everything that i've learned about growing my
sneaker collection over the past 15 years this will also give you access to the dna
fam in my vip community where we talk about investing outside of sneakers and don't worry
if you don't plan on joining the vip community it's okay i also set up a private dna fam
community that gives you access to all the behind the scenes looks from the studio and multiple
chances to win free sneakers and gear from weekly and monthly challenges so all you need to do is
click on the link down below in the description or the first link pinned in the comment section that
will get you set up and into the community i'm excited to see you guys on the inside
if you made it to the end of this video let me know down below in the comment section what is
your favorite og3 colorway the white cement the black cement the far red or the true blue
that's a tough one bro oh that's a tough one y'all yeah let me know down below all right y'all