Americans spend more than $150 at the grocery store every week and according
to Gallup that's more than most consumers would like to spend but it's
not your fault grocery stores have razor thin margins and have ever incentive to
try to get you to spend more money 30 million people go to the grocery store
Across the u.s. every day and if supermarkets could get them to spend
just $10 more that would mean an additional 5 million dollars in profit
every day so grocery stores have come up with some ingenious ways to
subconsciously trick people into handing over more of their hard-earned income
let's talk about that don't forget to subscribe so you never miss an upload
and let's jump in in a grocery store placement is king the best products or
moreover the products with the highest margins or the products that you're most
likely to run into this is fairly common in the entire store do you know where
the items with the highest margins are they're the ones located near the cash
registers like the candy gum and soda that lined the aisles most items in a
grocery store have a profit margin from 1 to 3 percent but the margins of items
near the cash registers can top 40% retailers are doing two things here the
first by putting these high margin items in the one part of the store that every
customer is guaranteed to walk past they're increasing the chance they make
a sale in the second more subtly is that retailers are preying on your decision
fatigue after your brain is tired from making all those difficult food choices
earlier you're more likely to pick up that KitKat mentally exhausted
succumbing to an impulsive purchase at the register to make matters worse a few
stores have started adding lighting to the racks making those wrappers even
more shiny and appealing to sugar craving customers another sneaky trick
when was the last time you went down on your knees to get an item from the
bottom shelf of an aisle and when was the last time you went all the way up in
your tippy toes to get something off the top shelf most of the time your eyes are
at eye level after all the saying is I level is by
level grocery stores put the most expensive items with their highest
margins at eye level with cheaper options and the stores own brands being
placed just high or just lower next time you're in the
supermarket keep note of how many times you need to bend down or stretch to
reach something you need you might just be surprised and how suspiciously
conveniently-placed everything seems to be and just like these stories are
targeting adult eye level they target kids eye level too
next time you're in the supermarket take a look at where the Easy Mac and the
Reese's puffs are they're all placed at a child's eye level trying to get kids
to grab them off the shelves and annoy their parents into getting them besides
just where they place items on shelves supermarkets are strategic with where
they place items throughout the store they like to put essentials in the back
and spread out from each other that way even if you only need to grab a gallon
of milk you'll have to walk through the entire store to grab it hopefully
picking up a few more items along the way grocery managers like to tell you
that this is purely for logistical reasons after all the dairy coolers
should be as close to the delivery truck as possible but is the extra minute it
takes to walk the milk to the front of the store really gonna spoil it by
placing milk and other commonly bought items in the back you have to pass
almost every other item in the store first
besides the layout supermarkets are going for a very specific aesthetic
studies repeatedly show that happy people spend more money and so these
stores try to make you feel as upbeat as possible it starts the second you walk
through the door and you hear the generic upbeat music music playing in
the background isn't the common courtesy you might think it is
research shows music influences shopping behavior and stores that play music
often see increased sales big chains like Walmart and Kroger even employ
specific people whose whole job is secure a playlist for different times of
year that they think will subconsciously improve your mood and get you to spend
more and even further than that jain's have found certain colors attract
certain buyers people are drawn into stores with warm hues such as reds
oranges and yellows on the exterior and cool interior colors like blues and
greens often encourage shoppers to spend more that's why Walmart uses blues and
yellows to encourage bigger spending recent studies have shown that customer
return increases by 15% and stores with the bluer color schemes rather than
those with orange ones and sticking with color warfare they
often have the cultural fruits and veggies near the entrance for when you
walk by that way these bright and lively colors can help subconsciously boost
your mood and supermarkets aren't just targeting your eyes
grocery stores engage in old factory warfare on your nostrils filling the
sort with tasty smells trying to get you in a hungry mood stories aim to bombard
all five senses the moment you walk inside that's why big goods produce the
deli and those tasty rotisserie chickens are usually located near the front of
the store right away you'll smell the cookies and of course the first thing
you'll notice is the fresh muffins are on sale these are all poised to get you
to buy more this is the same idea with chains like Trader Joe's Publix and
Costco's free samples they're designed to make you feel more hungry so you end
up buying more and you know those reward programs enthusiastic cashiers are
always trying to get you to sign up for some stores like Safeway will offer
twenty to thirty percent discounts on most items if you use your rewards cards
or more accurately charging you a premium for not using one this isn't
meant to help save you a buck grocery stores have found it's much cheaper to
increase spending among existing clientele rather than trying to steal
away customers from competing chains and these reward programs give valuable
information into millions of customer spending habits tracked to specific
times of year and regions with every checkout stores receive tracking data on
your purchases without doing any of the legwork to get it how much are people in
your zip code willing to spend on wine how much have you spent on dog food this
year what time is the busiest for family shopping sprees all of this key
information is how stores sneakily determine just how far they can push
their grocery prices without losing your business and by catering their
promotions and marketing efforts toward these existing customers they rake in
big-box and many go even further supermarket chains like Harris Teeter
Kroger or winn-dixie offer gas reward points for every dollar spent in the
store as an incentive to join the program the more you spend on groceries
the bigger discount you get on every gallon of gas
further incentivizing you to spend by making you feel like you're getting
rewarded for every dollar you give away and supermarket tactics get even
sneakier Braden up can look pretty lonely lying in a big shopping cart all
alone but unless you're buying a week's worth of groceries you should just stick
to a basket or even better use your hands shopping carts have almost tripled
in size since the 1970s then this wasn't by accident these stores have found that
the larger they make their carts the more people will impulsively by trying
to mentally fill their carts store size matters too in crowded places people
spend less time shopping making fewer purchases and feel less comfortable so
grocery stores have been compounding this by getting bigger and bigger every
decade trying to make you feel more comfortable so you'll say shopping for
longer finally stores engage in strategic
pricing similar to electronics retailers grocery stores resort to comparative
pricing to make consumers think they're getting a better deal than they actually
are by putting the average price item next to a more expensive organic item
shoppers will feel better thinking they're saving money by choosing the
cheaper item really they're just paying the normal market price and then there's
still the classic move making an item and in 99 cents rather than an even
dollar because something praised $6.99 will 5 the shelves faster than a $7 item
because it feels a lot cheaper regardless of the meager penny
difference because people tend to emphasize the number on the left when
comparing prices well hopefully now you're better equipped to avoid grocery
stores sneaky tactics trying to get you to spend more money if you liked the
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