Steve Jobs I bet those weren't the first two words you'd think you'd hear in
today's video but it's gonna all make sense we're gonna talk about DGI vs.
GoPro in today's real raw vlog so let's get right into it
hi everyone I'm Brett Garamella with BrettGaramella.com and in today's video got
off to a real rough start I almost got attacked by a bunch of
raccoons as you can see here but I successfully relocated so we're gonna
move on we're going to talk about DJI and GoPro before I do today's sponsor is
actually no one but I do want to give a special shout-out to Bluehost I've used
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give them a shout out I'll leave a link below if you're starting a website or
need some hosting I highly recommend Bluehost okay so let's start with this
video so DGI first GoPro the GoPro with the hero 7 DGI now coming out with its
own action camera the Osmo action that rivalry sort of began with the Karma but
it goes back to the Phantom one now because DJI just released the Osmo
action I'm gonna be focused more on DGI for this video but this is really going
to be a two-part video when the GoPro Hero 8 comes out that's gonna be the
second part so just stay tuned for that we all start with DJI back with the
Phantom 1 and Frank Wang was in college in 2005 in case you don't know who Frank
Wang is he's the CEO of DJI now Frank was a very smart guy and yeah she wanted
to go to either MIT or Stanford he was really good at math and engineering
unfortunately he didn't have good enough grades to get into either one of those
schools so he got into the MIT version of those schools in Hong
Kong so he went to that school and he was given about 2,000 2,400 in that
range by the university to build a helicopter and ever since Frank Wang was
a kid he wanted to build helicopters and airplanes that could follow him around
he was basically obsessed with this with flying helicopters airplanes all of this
so he decided to build one he got the money from his University and he built
it he built that for around two thousand dollars and someone wanted to buy it for
six thousand dollars so a light bulb went off in his head he's like wow I
could turn this into a business so that's what he did he started DJI right
after graduation and that company started with just like three or four
employees the first two years so the first two years it was Frank and about
three or four of these employees and he kind of upset them he wasn't the nicest
guy and that's why I kind of bring up Steve Jobs because he kind of reminds me
of the Chinese Steve Jobs he's very much a perfectionist very much of a go-getter
of a smart businessman but can be very abrasive and really hard on people and
you know it's hard to rise in business that high up without being super
competitive and that doesn't mean you shouldn't treat people the right way so
you know he even admits that he did it just like Steve Jobs kind of admits that
as well and I'm giving you some of this backstory so you understand the
psychological aspect of Frank Wang and DGI because there are two of the same
thing DJI is Frank Wang and Frank Wang is DJ I just like Apple is Steve Jobs
and when Steve Jobs died Apple changed okay it's kind of the same way now for
most of this video I'm gonna refer to an article that was written in Forbes about
four years ago and in this article Forbes interviewed Frank Wang in like a
three or four part series so they went into a lot of depth and they talked
about GoPro and there hasn't really been any other articles that I found that
have really shed light on this subject like this articles so I'm gonna read a
direct quote from Frank Wang what he said to Forbes all right so this was it
right in the beginning he's talking about so I was a perfectionist
and I was abrasive when it came to interacting with other people to give
you an example I believe whoever contributed more should get more shares
but I thought the sheer amount shouldn't be equal
whoever contributed more should be given more it shouldn't be egalitarian but at
the end I pissed everyone off I pissed off the person who was given fewer
shares he felt that it was unfair so he left but I also pissed off the person
who was given more because he asked if he could gift his shares to the other
person I said no you have to take your shirt you have to take more shares he
had some arguments and my tone was insensitive and I said something like at
this company I am in charge when he left the company he said this incident made
him feel hurt so by the end of those two years everyone left the company so DGI
basically everyone cleaned house Frank Wang was by himself he had to hire all
new employees and I think he learned from this but that sort of gives you a
sense of the type of guy he is you know super driven super competitive and he
wants to reward the person who puts forth the most effort and it sounds very
capitalistic very American and the people who work for him obviously had a
little different views they wanted to be more equal they thought it wasn't fair
that's the beginning of DGA ok so let's talk about the first phantom drone that
was the first really super successful drone for DJI some people might not call
it successful but you know I put them on the map and the thing about the phantom
drone was you could use GoPro cameras if you wanted to so a lot of people use
GoPro cameras and they didn't ever have an agreement together but obviously the
more phantom drones that Frank Wayne Lang sold the more money GoPro and the
CEO Nick Woodman would make so when Frank Wang was asked whether the phantom
one was built specifically for the GoPro in mind this is what he said we are not
willing to be someone else's accessory but a lot of our customers have a need
to use a GoPro camera for aerial footage so when we made a product like this
however from the beginning to now we never want it to be in the shadow of
someone else well I got to stop for a second look at that lizard
sorry about that guys I had to move my stuff because someone decided to bring
all their loud music to the park so everyone could hear it so now I had to
move from that beautiful location to a simple park bench alright guys I know
that's frustrating for you frustrating for me as well but we're gonna continue
on with the vlog so I was talking about Frank Wang and this is the real
interesting part now he starts talking about the actual cameras we're gonna get
into the battle for the chips it's all gonna make sense in a second because he
said in the past it wasn't like we couldn't make good cameras our suppliers
sold the best chips to go pro and only sold us the second grade second grade
chips because we were not big enough for phantom vision our camera was one
generation behind GoPros but our newest camera is better than GoPros and this
article's 4 years old so I think he's referring to the inspire 1 because we
convinced the supplier to sell us the newest generation of chips so it's all a
battle for the chips as I said in this title and hope that makes sense to you
guys if you got that double entendre if you don't get it think about it for a
little bit ask someone in the comments we're gonna keep it going alright so
after knowing this my question is why didn't DJI just partner with GoPro they
have all the best chips I'm thinking talking about chips he's means sensors
it could be the processor but I think he's talking about the sensors here if
he's talking about the you know the better sensors and newer sensors inside
the camera why didn't he just partner with GoPro ok this is what he said
Frank Lang told Forbes we discussed this with GoPro at the time of the first
phantom initially we wanted to make a product together for GoPro to sell but
the NIT but the negotiation never came to fruition they treated us like the
original equipment manufacturers OAM the deal came out to roughly this GoPro
would make two points of profit and I'd make one point of profit so GoPro would
make the two like $2 for every DG is $1 and obviously Frank wasn't happy with
this he said I thought it should be I make two points
profit and GoPro makes one point of profit because the product from the
beginning to the end would have been mine
GoPro was only a sales channel they dealt with us like how they dealt with
Taiwanese OMS so we never had a successful official partnership
unofficially I still made their gimbal which was good for both sides so the way
I look at this I think Frank Wang is saying that hey I'm making the drone the
people are buying the mainly this product because of the drone not for the
camera but at the same time cameras super important I mean and GoPro has a
huge name so he said oh they're only a sales channel well sales is huge sales
and marketing if you don't have sales a marketing it's hard to sell anything so
since the beginning DJI has had a substantial amount of the drone market
it's only gotten bigger over time but GoPro has the name so there's a real
ballsy and bold call at the time especially because we didn't know the
outcome of what would happen alright consumer drones were just in their
infancy obviously he probably looked at the metrics and saw they were rising in
a few years it would be where it is today but it's hard to really predict
the future and there's also a stigma attached to stuff that's made by a
Chinese company ok and he talks about that versus GoPro which is an American
company Frank talked about how he wants to change that and change the perception
of being a Chinese company so he said Chinese people learn English from a
young age Chinese people think importing imported products mean outside of China
are good and made in China products are inferior
we're always second-class so I have no sense of achievement it's like your mom
gave birth to you but your mom is ugly what can you do you don't despise your
mom for being ugly because you have her genes to and anyone on went on to say
I'm unsatisfied with the overall environment in China and I want to do
something to change it and then Frank went on later in this article to talk
about how he really hates how in China all these companies copy each other so
when you make a product within a few days someone else has a product to knock
off just like it and that you know outside of China that doesn't
really exist as much okay in China it's constantly crazy and his job he says
right now is just basically keeping those type of companies away you know
make sure his patents aren't stolen dealing with litigation lawsuits copying
and that takes up a lot of his time whereas you know deep down he just loves
flying drones and engineering them and doing software and stuff like that so I
think Frank Wang kind of has a personality type like Steve Jobs he
wants to be on the top he doesn't want to be second to any other company and he
wants to do it his way because he knows he's super talented much like Steve Jobs
Frank Wang is an extremely gifted person he actually has a tremendous vision
which he's done for DJI they even asked him about how he views Steve Jobs he
says I appreciate I appreciate Steve Jobs ideas but there is no one I truly
admire all you need to do is to be smarter than others there needs to be a
distance from the masses if you can create this that distance you will be
successful so in other words he doesn't want to join up way I interpret it he
doesn't want to join up with anyone else he wants to create his own legacy I read
some other articles and I've heard you know that Frank wants to not only be
known as a drone company but as a camera company so with the likes of Canon Nikon
and other stuff that could be down the road not just action cameras but
expanding I also think of Jeff Bezos he started Amazon it was just you know an
online book company but essentially was putting Walmart online and not just
Walmart it's kind of everything it's beyond that it's gonna go into
transportation and all sorts of services you know they have Whole Foods now I was
owned by Amazon and other places so I think that's Frank Wang's vision that he
basically doesn't want to just be a drone manufacturer that he wants to be a
camera manufacturer and maybe just a tech manufacturer down the road who
knows so now that we have more insight into the psychology and the mind of
Frank Wang and DJI we can see that there's never gonna be
a total agreement they're not gonna really partner with D with GoPro they're
gonna try to take over GoPro okay and I think GoPro obviously has been around
for so long they're not just gonna stand there and take it so it's inevitable
that it comes out to this the battle for the chips Wow guys look at that do you
guys see him right there
all right guys I hope you enjoyed this real raw vlog if you did give it a
thumbs up I'm gonna be doing a lot more videos with the DJI Osmo action and the
GoPro Hero 7 in the next couple weeks so if you want to see those type of videos
there going to be more tutorials and that this was a lot of talking today but
they're not gonna be like that they're gonna be more in-depth tutorials to help
you guys be better content creators so if you want to see those videos
subscribe to my channel and remember guys siempre Avante know about das