Rich people don't learn from poor professors. And in this video, I'm going
to be showing you my 3-step system for creating commercials or ads. Specifically
for YouTube and Facebook. So, here in my ski chalet, I'm going to show you my
3 steps to creating a commercial for YouTube or Facebook. Advertising
specifically. Sorry, I'm making fun of Ty Lopez. But seriously, here's the 3
steps that I do to create ads for YouTube. I spend just hundreds of
thousands and millions of dollars between YouTube and Facebook advertising
my products and other people's products and services as an affiliate marketer.
Now, the 3 steps are simple. It's HSE. And I'm going to be going through each of
these. So first, you want a hook. Okay? That's the first thing. A hook or what's
also known as a pattern interrupt. Now, when I started this video, what I said
was "Rich people don't learn from poor professors." That's kind of like... I don't
know. It's kind of like a new statement, And one of my other ads I said, "Jesus
won't teach you how to be rich." And you want to basically tie together 2
different things that don't normally go together to create a good hook. That's a
pattern interrupt. It's like what!? You know one thing I said to one of my
friends which like just caught his attention. Now, I was talking about my
experience at Burning Man. And I said, "Oh yeah, you know I went out one night and I
could taste all the lights. You know, I was looking at this red light in it. It
tasted like a strawberry." And he's like, What? you can't taste lights." And you know,
but that's like that's like catches people's attention or another one would
be you know why don't models date poor guys? In that case, it's something that
you don't normally hear said because that violates social taboos. To say
something like that or I could say you know like, "Let me tell you how this beer
made me a millionaire." And no, I don't own this beer. And you know, I could turn that
into a story about your, you know, how I was at a bar and I met my mentor. Getting
me started in affiliate marketing online business and all that stuff. So a
hook is just something that is very different from the norm, okay? And you can
use hooks for anything no matter what you're selling. I used a couple different
examples but tie together things that don't normally go together. How's that
Burning Man... And I was literally tasting colors and you know, it's like, what? You
know, where does things go from there. I think the best hooks actually sort of
have to do something with the subject you're talking about like. I said Jesus
won't make you rich, right? I'm talking about money like that ad is meant to
sell a training program of mine which if you want to learn more about there's a
link in the description or you could subscribe to my channel. But you know,
training program of mine that actually teaches people how to make money online.
But most people don't tie together like religion and making money or they don't
say "Jesus." You know, it's a whole... Don't use that name. You know?
So, that gets people's attention. Second thing is you want to have a good story.
Everything. Marketing. All marketing is. All sales is. Its storytelling. It's good
directed storytelling that should overcome objections while you're telling
the story and display the benefits of the product you're selling. Now, the way I
like to tell stories is you can't just dive in a long story. Don't you hate it
when you're talking to somebody you say, "Oh, you dog got sick? What happened?" And
they launch into like this 10-minute story and you're just like, "Bro, I didn't
want to add much detail." You know, it's like, "Okay..." Like, you told me
your dog was sick. Give me like 2 more sentences, right? And you're like, "Well, you
know I thought he'd really like this garlic chicken I got from Zankou chicken.
You know, the Mediterranean chicken place and I guess dogs can't eat garlic. So he
just diary it all over my kitchen." You're like, "Haha!" Like I got a little more
detail. That's all I want to know. I don't want the 10-minute version. I just wanted
to the 30 seconds longer version. Now, after those 2 sentences, if
they were to say, "You diary it all over the kitchen? Really? Like what would you
do next?" They're giving you permission to go into a little bit of a longer,
right? I'm going to spare you the detail about what happened my dog. But the point
is they give you permission to go in along or detail. So, you told them one
sentence. Came to my formula. Told them two sentences. Told them 4 sentences.
And then what I like to do... Let's say I tell the 4-sentence story. What you
can do with a story. Let's say that's about it, right? We're we're talking for a
good YouTube or Facebook commercial. What you're talking about is you're talking
about 2 to 3 minutes, okay? Now on YouTube, you can go longer. You can go
like 10 minutes. I say longer, the better. But 2 to 3 minutes is a good
baseline, okay? Don't do it shorter. You're leaving money on the table. And I'll make
up a story here. But basically my formula is tell them the story in one sentence.
Then tell them the story in 2 sentences. Then tell them the story in
4 sentences. Summarize the story in 2 sentences and then summarize the
story in 1 sentence. Okay? With a call to action. And with both of these, you
have what I call a CTA. Meaning you're telling them what you want them to do. So
let's make up a story here, okay? Let's make up an ad. Let's make up a story for
selling you this marker. So, I had the hardest time finding markers to do my
training presentations on but I came across this Magnum Sharpie. I didn't know
existed and it has made people so much happier with my training presentations,
it's awesome. Told you a story in one sentence. Let's go into the story in 2
sentences. So before, the problem that I had was that I was using these boards
and I would be using this little marker. You know, those little itsy-bitsy markers.
You could like barely see they're like little... These little lines and you could
barely see anything. And I was going through all this time of like drawing
diagrams and then I'd post the video on YouTube and people would be like, "John, I
can't see what you're writing." So I did all this searching and googling and I
went to different office stores and I found, they actually sell this rare brand
of sharpies. They're really hard to find called magnums. And they're these huge
monster thing. I call man markers. And you can write big and people can understand
them. Told the story in 2 sentences. Now, if I were to go further, I would tell the
story in 4 sentences. So you know, when I was writing small, it was hard for
people to understand. And I felt like my markers were holding back me conveying
information to my audience to help train them in something that's very important.
Which is making learning how to start their internet business. When I started
using these big markers, it completely changed around how I was able to teach.
And it allowed people to actually get the information I was trying to convey.
Since then I've been able to get success story after success story. I have more
subscribers on my YouTube channel than ever. And it's growing by hundreds a day.
And not only that, but I'm also seeing success stories coming from my students
saying, "I was able to learn. Fact, that I'm able to learn for free from mentors like
you and such an easy to understand ways changed my life forever.
Thank you, John. And that brightens up my day." Told it in 4 sentences. Now,
summarized in 2 sentences. So, if you want to learn not only how you can use a
better marker but if you want to learn how to train better,
I suggest you subscribe to my channel and check out the videos. Then I'll
summarize in one sentence. Subscribe to my channel and you'll get more
easy-to-understand diagrams and information and training of how to start
your online business. So, I just hold a big story there. Sorry for the
long-windedness. But that was 10 sentences, okay? That would be a 2 to
3 minute ad if I were to chunk that down. You can follow the same format to
tell any story. Use the hook and tell a story like that and you can convey a
message with a strong call to action that makes sense. 1-2-4-2-1. Now,
what I do if I want to make it longer is I will actually do 1-2-4-16
4-2-1. And I'll just do a much longer story. I kind of ramp it up in
between. But I hope that makes sense. Let's get down to the last thing. The
last thing of doing a good commercial is editing. This is... I don't know how to do
this stuff. But I pay people to do it. Now, for YouTube,
YouTube ads are driven. And TV ads as well, are driven by visuals. If I filmed
myself and I did this hook, I would take that video. And what I would do for
YouTube is I would splice some b-roll into it. I'd splice some b-roll of me
using markers and creating stuff. And I'd splice um b-roll of like... You know, a
close-up of the marker and a pan around. I do whatever. I'd add in some b-roll of
some cool stuff. The visuals is what drives YouTube users because they're
watching the ad and they're listening. They're hearing your language while you
do is talking of through the ad. But they want to be visually engaged as well. The
way Facebook ads need to be edited. Again, you're working with a square. That's what
shows up on Facebook. It's a square. It's not that rectangle which shows up on
YouTube. You're watching a rectangle right now. But on Facebook, if you're
doing an ad for Facebook, it's driven by not so much the visuals but you need to
be throwing words in people's faces. Most people, 84% of people are
watching Facebook ads without any audio on. They're kind of sitting there and
they're looking at their ad. Maybe they see the video. And they're kind of saying,
"Oh, I don't want to click the button because if I click the button for sound
that I'm like invested in the ad." Most people use Facebook like when
they're doing other things. Most people are not listening to your ad. That's why
you need words flying in people's faces. You need to show people, you know, why a
marker changed my life. You know? Or something like that. That will get
people's attention on Facebook. Here's my story. And then it's like the marker.
People want those words flying in their face because they don't want to actually
have to listen on Facebook to what the video is saying. So, that's how you edit
an ad for Facebook and YouTube. Ugh! That is good information. That's stuff I
haven't told anybody yet. And this is a whole new world. This video advertising
stuff. Now, if you got something from this, give me a big like and put a comment in
there. And let me know what was the most useful. Was it learning about the hook
and the pattern interrupt? Was it learning about the story. Was it learning
about the editing? This is new stuff. Nobody's talking about
this. And I hope you're getting a ton of value from this. Because if you are,
subscribe to my channel. Hit that Bell so you can see what new videos I come
out with. I'm always coming out with new videos on a daily basis about how you
can create an online business and make money doing so. So, look forward to seeing
you in my next video.