I want you to identify 10 competitors to your restaurants.
Hey, everybody.
My name is Ryan Gromfin. I'm an author, speaker, chef, restaurateur,
and I'm the founder of TheRestaurantBoss.com,
RestaurantProfitAndPerformance.com,
as well as Clickbacon.com.
And you may be saying I don't have 10 competitors in my restaurant,
but you might not be thinking about
all of your competitors as your competitors.
Most people when I ask this question I say,
who are your top 10 competitors?
They say, well, we only have like two or three in town,
but here's the reality.
They're thinking about what I refer to as direct competition.
Meaning this is the competition that is very similar to your restaurant,
either in price point or in style of food, usually both.
It's the similar style and a similar price point.
So they look at them as their competitors.
So if someone was looking for kind of everyday inexpensive Chinese food,
there may be only one or two restaurants in your area, so you say,
don't really have competition, but that's not the case.
The reality is, you have indirect competition.
Now in direct competition could be
just about anything in the foodservice
business and even some things out of the foodservice business,
but literally anywhere that someone can get nourishment,
can get food to put into their mouth is your competition.
Going to a friend's house for dinner is your competition,
going to a restaurant dramatically more expensive than yours is your competition,
going to a restaurant less expensive,
going to the grocery store and cooking yourself, going to the grocery store,
picking up food that's already made,
even if it's not in
the same price point or even if it's not
in the same style of food,
it is still your competition.
Sometimes even going to a movie or going bowling
is your competition because
it's something to do instead of eating at your restaurant.
So when you think about competition,
I want you to really expand your horizons into every
possibility of what your competition is,
and until you truly
understand the ins and outs and specifics
of your competition,
you can't enhance your product to a point where you are distinguished,
where you are differentiated, where you are…
where you stand out, where you're better than
whatever it is than your competition.
And so I highly encourage
every single restaurant order to make their list of their top 10
competitors.
Again, some of those are going to be direct,
some of them are going to be indirect, but please,
next time someone asks you who your competition
is or next time you're thinking about your competition,
if you can't come up with 10 competitors,
then you just haven't worked hard enough
at this and until you know those competitors inside and out,
you don't know your competition and you don't know your business.
I hope you enjoyed today's training.
My name is Ryan Gromfin with TheRestaurantBoss.com
I look forward to seeing you for another free training video next week.
Have a wonderful day.
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I have a 90-day planner here
that I'd like to give you.
I use this planner every day in my business and actually,
I think this is one of the reasons why I'm able to get as much done
as quickly and as efficiently as I am able to.
See every year when I sit down to plan out my year,
I sit down and I do 4 of these 90-day planners because
I believe that we can't get as much done in a month as we think we can,
but we can get a lot more done in 3 months
than we think we can. And so I've developed a system,
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just about any goal you want in 90 days if you follow this.
And I'd like to give it to you completely free.
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And I'd like for you to have it for free.
All you have to do is head over to
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G-O-A-L.
Again, that's TheRestaurantBoss.com/Goal
and then just give me your first name and email address
and I'll send this right over to you, all four pages.
Until the next time I see you,
go out every day and improve the lives of your customers,
your employees, your vendors, and of course, your family.