in this video we will talk about how to make a sales funnel that converts loyal
customers. My name is Eric - and I'm here to show you how to grow your business so
first and foremost why is the sales funnel important just think about
everything when you visit Amazon for example or Zappos for example that's the
top of the funnel you haven't bought yet and you start to go to a product page
and then you start to go to a cart page and you finally buy you're going down a
funnel sales is no different a ID a awareness interest decision and action
right you're taking people through a funnel and in this video I'm gonna have
Raghav who's a stud with funnels he's gonna guide you on how you can make that
sales funnel that actually works for your business hey guys I'm Braga I'm
gonna talk to you a little bit about how to construct a sales sequence an email
marketing sales sequence the examples I'm gonna give today are based on our
hiring product so we have a course called the a player hiring blueprint
that's installed through a six day email funnel so I'm gonna break down each of
those emails and how we went about constructing those and how you can apply
that to your business so to give you some quick background what is sales
sequence is a way for you to turn your email subscribers into paying customers
depending on what your business is that might be a little bit different for you
so if you're a software company that might be taking your email subscribers
and turning them into free trial users if you're an e-commerce company that
might be taking your your subscribers that opted in for a discount code and
getting them to buy a specific product if you're an agency that could be taking
your subscribers and getting a free consultation from them the first step of
the email sequence here which is actually taken from Jeff Walker's
product launch formula is a quick question email so in this email you
essentially want to give them what they signed up for so usually whenever you
collect an email address you're gonna you're gonna get that email address in
exchange for some sort of opt-in so a webinar a video a PDF something along
those lines and then after that you're going to ask them a quick question about
the biggest challenge that they have around the topic that you are talking
about if you're say selling a sales software then that might be you know
what's your biggest challenge around growing a sales team in our case over
here we said over the next few days I'm gonna send you one quick
email a day with free material that you could use to find and hire a players and
the question was I want to make sure that the content that I send he was as
good as possible so what's the biggest challenge that's keeping you from hiring
a players for your company and we actually prompted responses for that and
we read every single email that we go that email shows us a couple things
first of all is to give them the lead magnet but also it serves to inform the
rest of the emails that you have in your funnel because a lot of the emails you
send out are gonna be based around the challenges that your subscribers have
the second email of the funnel for us was called the Asian parent strategy
that was the subject line the point here is the second email usually is a free
content email so you're gonna send out a piece of free content there share some
sort of tactic some sort of strategy that your subscribers can use to solve a
problem around whatever they're having in our case what we sent out was Elon
Musk number one hiring strategy secret and the story that we told around that
was that Asian parents have very high standards for their kids so these
entrepreneurs that are trying to hire a players should not compromise their
standards just like an Asian parent would not compromise the standards for
their kids you can see how these tactics in these videos and these opt-ins are
kind of baked into nice stories so that's something it also have your email
funnel the next step that we had in our in our sales sequence was a subject line
called killing my business and this was actually a story of how our CEO Eric sue
had some challenges with hiring people in the past and that kind of serves to
show the audience that we've been in their shoes before we kind of understand
the problems that they're having and we weren't qualified to teach them the
solution because we've been there before the next step after that is was a
subject line called the $500,000 decision and this is where we introduced
our product once you've kind of given them the opt-in you've given them the
lead magnet you've shown them that you understand what problems they're going
through you kind of built that Authority and you've given them the free content
you've already started that relationship now you kind of have
to introduce our product and how you can help them even further so in this case
in this email we we talked about the table of contents for our products so
because we're selling a course the feature list of our product or our table
of contents so we have the title we have the subtitle what they're gonna get
stage 1 stage 2 stage 3 stage for every single section of the course we kind of
break it down what bullet points what kind of videos we have in the course
what kind of content that we have coming up so if you're a software company then
you know this company this email right here might be your feature list if
you're an e-commerce company maybe it's your product specs after you've
introduced your product now you have to address some skepticism that they might
have around what you're selling so in our case that was a very long FAQ email
so the questions that we addressed here are you know things like what is it
what's it gonna help me with what will I have to do to make them right hires the
next step after that is your expiration email so this is this is something that
you would have to add to add some urgency a limited time offer a discount
that's gonna expire at a certain date last email that we sent out is a survey
what you want to learn is understanding why your prospects and didn't buy so you
ask people were you considering buying what made you not get over that fence
things like that that's how you craft a 6 days sales sequence now go out and get
some more customers all right thanks Rob so if you enjoyed the videos like this
we actually made a playlist on how to sell without being sleazy she'll just
click on the link and we'll see you in the next video