- [James] So, I'm in the cubicle,
I'm a marketing manager for Crestt Toothpaste--
- [Gary] Yes.
- [James] and I'm like sick of it.
- [Gary] Yes.
- [James] And I want to break out.
- [Gary] Yes.
- [James] Incomes are going down.
I'm worried about my job. - [Gary] Yes.
- [James] They're outsourcing everything to China.
- [Gary] Yes. - What should I start to do
or look at? - The first thing you should do
is you shouldn't have fucking watched "House of Cards"
this entire fucking Saturday.
That's the first thing you should do.
- Okay.
- If you complain, and by the way,
you could make $20,000 a year and not be complaining.
So this is not about how much success you've had.
This is complaining.
This is oh, wo is me.
I'm in this cubicle.
You're complaining to yourself
and even worse and I know you guys,
you're complaining to others.
Your spouse, your girlfriend,
your brother, your mom.
If you are complaining,
the first thing that has to happen is the elimination of
Madden, the softball team, "House of Cards"
leisure!
Leisure is what you give up to have
the audacity to build your life
that you want.
So, if you didn't watch "House of Cards"
for 13 hours this weekend,
it would've given you 13 hours to map out
what you're gonna do to get out of that job at Crestt.
- [James] Yeah, Johnny Crestt
he eliminates "House of Cards",
eliminates the softball game,
he's ready to go. What's next?
- Self-awareness.
I believe that self-awareness is the single
best number one attribute
anyone could ever be gifted with.
Better than being good looking,
better than being super smart,
self-awareness.
I'm very comfortable in admitting that I don't know
the science behind self-awareness.
I don't know the anthropology or psychology around it.
I don't know how it's taught. (school bell rings)
I just know it's the thing
and then you do the assessment
and you take the data and you finally for the first
time in your life, Johnny Crestt,
decide you don't live life hoping
and wishing you were something
you start for the first time in your life
actually deciding what you are
and navigating around that.
So, Johnny Crestt does this.
Now, he starts to change.
He's like, "Okay, alright I want to do bigger and better things
"in my life." What's next? What's the next practical step?
'Cause that's a good practical step.
- Well, I think at that point Johnny Crestt
wants to decide if he wants to go for it or not.
Because I actually think 8 out of 10 times Johnny Crestt
after that process takes a step back and says,
"You know what? I like getting drunk
"with my buddies on Thursday night.
"I like 'House of Cards.' I think it's kinda cool."
And he then may realize, huh,
I'm actually okay.
Like yeah, I'm not gonna be Mark--
- But let's say he's not.
- Okay, then he's not then he decides what I think,
back to Crush It!, he tries to build a business around
something he loves because if he does that it won't be work.
Johnny's now 38. Did we make him 38?
- [James] Let's make him 38.
- Johnny's now 38 and Johnny watches NASCAR every weekend.
Johnny does mixed martial,
Johnny has to look at what he does
when he's not working and build a business around that.
Let's say Johnny, 15 years at Crestt,
let's say Johnny makes $213,000 a year. Right?
What he has to do is decide is he willing to make $87,000 a
year but be a shitload happier and downsize his home
or not go on as many vacations.
These are choices, my man.
- It seems like you're always leveraging
the thing you're doing,-- - [Gary] I am 'cause
I'm practical. - for the next thing.
- [Gary] I'm scared, I'm practical. I don't want.
The only advice I've ever given in my life,
James, I'm super undereducated.
I was a D and F student in high school,
I've read like four fucking books and the only advice
I ever give is predicated on things I've already done.
Let's talk about a couple things.
There's a couple things that I want
Johnny Crestt to do in parallel.
I want him to create his Twitter account.
Twitter, even though is struggling,
and it is. Still has a big
advantage over every other platform.
Johnny Crestt can absolutely type in
Pokemon or Rock 'N Roll or UFC in Twitter search
and see other people talking about it
and I want him to engage with those people.
I also want him to tweet at Dana White
and the creator of Pokemon
and PikachuGirl47 that's the number one influencer on Twitter
and start creating these relationships on social
because it's part of the narrative.
In Twitter, they will see that you're reaching out to them.
Now, PikachuGirl47 may say I'm not talking to
Johnny Crestt but if you do it 12 times,
you know, rewarding you on that tenacity
and you start building relationships.
And try to build of value.
Don't hit up Pikachu47 and say,
"Hey, @PikachuGirl47 tell everybody about my
"Johnny Crestt Amazon account."
Watch Pikachu47 and when PikachuGirl47 says
that she needs something and you happen to be in that town
be like, "I got you." Bring value first.
- Right. - We have to reprogram,
re-brand and re-look at entrepreneurship.
Entrepreneurship is freedom.
It doesn't mean making a million dollars.
It means freedom.
("The Price" by Jura Kez)