Well, hello!
Not expecting me on a Sunday?
Well, that's right, because today is Extra Video Sunday!
Hey Folks, Jordy here for cinecom.net and I hope that you're all having a great weekend,
or had if you're watching this in the future.
We've grown our audience, you guys, with 200,000 over the span of year.
We've gone through many ups and downs, analyzed what works and what doesn't.
So I thought, let me share five things from our experience with the world.
Tip number 1, make use of an intro video, but not just anything.
Your intro video is there for a reason, not just to fill in a gap.
It should say what your channel is about.
Looking at our intro we start off with a clapper board, very iconic.
Anyone who sees that for the first time will instantly link
our channel to something filmmaking related.
After that clapper board we show a little more,
namely "learn creative filmmaking".
We literally say what the channel is about.
And this is very important for people who watches one of our videos for the first time.
It helps to convert a viewer more likely into a subscriber.
Now, intros have to be short.
We used to have a ten-second long intro, which was actually pretty good.
But people would skipped it because it was just too long.
Try to keep it underneath three seconds, so that it doesn't take up too munch time
from the people who are already subscribed to your channel.
People need to see your face but not for the entire video.
Make your explanations more dynamic with animations or video clips
you shot somewhere else.
It helps to keep the viewer interested.
You wanna try everything possible to keep the viewer watching
and that comes down to changing the visuals a lot.
Some of the bells and whistles you just saw here also came from the Creator pack.
Now if animations don't really fit the style of your channel
and you do wanna retain that talking head,
then try to change your framing or even position.
One of the best examples might be ray William Johnson,
one of the pioneer creators here at YouTube.
The next tip is about being discovered on YouTube.
And the first thing we might thing about is SEO or the use of keywords.
And, you know, that's true for a part.
Add keywords in your title and description that make sense, and that people search for.
But it's not the most important element for your videos to be discovered.
Most video content is actually being discovered through the home page
or suggested videos in the sidebar while watching another video.
At our channel about 62% of all traffic came through suggested videos.
And here it doesn't matter which kind of keywords or SEO tricks you're pulling off.
You're directly in contact with a real human, not a search engine.
So it's very important here to have a vibrant thumbnail
that catches the eye between all the other suggested videos
and that raises curiosity with the people.
Curiosity is the strongest element for people to click on a video.
In other words...
...clickbait.
Now I'm talking about the healthy clickbait here, not the red circle and life changing titles.
Clickbait is okay as long as it attracts the right audience.
If you disappoint the audience with your content because it was attracting the wrong interest,
then you're doing it wrong.
Tip number 4! Retention rate.
We've talked about this before on the channel
and it basically comes down to how long someone watches your videos.
Do they close it after one minute or watch the entire episode?
The longer people watch your videos, the more watch-time you generate.
And if you wanna pop on that home screen,
high up in the search results or in the suggested videos bar,
then you wanna gather as much watch-time as possible.
Like discussed earlier in this video,
you wanna try everything possible to keep your viewer interested,
but also on the very end, which isn't always that convenient.
On the end you would put a subscribe card or a link to another video from your channel.
People who don't have interest in those buttons will just close your video.
Unless you can put some good content in there.
You could give an extra tip, show a blooper or some behind the scenes.
What we also do at our channel is highlight three comments from the past few days.
People look forward to see their name in there,
while we share some exiting new updates of what's going on behind the channel.
It brings you more in contact with the community and you're increasing that retention rate.
I've actually chosen to put one of the end card designs from the Creator pack
from Rocketstock in the free samples.
So if you wanna check that out make sure to visit our blog
or go straight to Rocketstock by clicking on the first link in the description.
And that bring us to the last YouTube tip.
Your channel is going through a dip,
you're gaining less views and you can't figure out why.
Everyone goes through that process. Wether you have 100 subscribers or 1,000.
First of all it's important not to quit when you're going through that dip.
Keep making videos, but most importantly
look back at the videos that gave you the success in the past.
It's a very simply thing that in most cases work.
make something about what scores well.
When we where going through a dip, we made a part two of several very popular videos.
For example our 5 tripod tricks videos had great views and responses,
so we made another five tripod tricks and that gave our channel a little boost again.
Sometimes the key to success lays closer than we think.
Thank you so much for watching...
...and stay creative!
You know, everyone goes through a moment in their life where they just feel like giving up.
because it's not working what they're doing, so why not quit?
Well, there're only those that pursue their dream, take the unknown path
that can turn their ideas into a reality.
You know, I always wanted to have my own film studio.
Well, guess what?
We're building one!