Business Insider found that around 15% of the digital media industry's revenue
comes from affiliate marketing.
But that was in 2016, and the topic of affiliate marketing has only become more popular.
So if you're a beginner to affiliate marketing and you want to learn how to tap into this
billion-dollar industry, keep watching because I'm going to show you what it is, how it works,
and how to get started without the hype.
Stay tuned.
[music]
What's up hustlers?
Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research
your competitors and dominate your niche.
We have a lot of ground to cover today and I genuinely want you aspiring affiliate marketers
to actually build a site that's not only profitable, but something you're proud to create.
So warm and fuzzies aside, let's get to the tutorial.
So what is affiliate marketing and how does it work?
Affiliate marketing is when you promote other people's or companies' products.
When someone makes a purchase through your affiliate link, you're compensated with a commission.
Now, in order for the affiliate company to attribute sales to the right people, the merchant
usually uses a unique link that looks something like this.
And when a visitor clicks that link from your blog,
website, or wherever, a cookie is stored on their device.
And an affiliate cookie does two main things.
First, it helps the merchant attribute the sale back to the right person.
And second, cookies usually hold an expiration date, meaning people don't need to immediately
purchase the product after clicking your link.
Let's run through an example, so everything is crystal clear.
Let's say a visitor comes to your post about gardening hoses and clicks on one of your
affiliate links.
This takes them to a product page on Amazon.
But wait...they have to go and pick up their kids from soccer practice.
So they do that, they have dinner, and then go back to Amazon.com in their web browser.
They find the product again and then purchase it along with this PS4 controller.
Since they clicked on your affiliate link, a cookie was stored on their device.
And because Amazon has a 24-hour cookie duration, you would still get compensated a percentage
for both the garden hose and the PS4 controller, even though you weren't promoting it.
Now, how much money can you make as an affiliate marketer?
The simple answer to that is that there is no limit.
For example, Pat Flynn used to share his income reports
and made over $100,000 in affiliate commissions in December 2017.
Ryan Robinson also shares his income reports.
And in October, 2019, he reported over $19,000 in affiliate revenue.
Both of these gentlemen have done an exellent job
building their brand and it's taken a lot of hard work and time.
But the reality?
Your checks might look more like this.
At least when you're just starting out.
Alright, so let's quickly go over the things you'll need to get started with affiliate marketing.
First, you'll need a platform where you can use affiliate links.
So the two places I recommend are through a blog or YouTube channel.
Starting a blog is easier and cheaper than ever.
There are plenty of tutorials around the web and it'll cost anywhere from a dollar to ten dollars per month.
You're then free to add your links in your content whenever and wherever.
The other platform you can use is YouTube, where you can create content and to my best knowledge,
include affiliate links within the description.
From my experience, you'll get more clicks from a blog than a YouTube video.
So for that reason, most of the examples going forward will be for a blog,
but the principle still remain the same.
Alright, the next thing you need to do is choose a niche.
When you're choosing a niche, remember you're choosing a niche, not an industry.
And for that reason, I recommend choosing a topic that focuses on a specific category.
For example, rather than going after the topic of "food" as a whole, try starting with something
a bit more specific like "grilling food."
And as you cover this category and build traffic to these pages, you can start expanding out
into other related categories like "desserts" or "vegetarian foods."
Keeping your topics tight can help you build a more focused audience and rank higher in search engines.
Now, if you're going to be the one creating the content,
choose something that you're interested in.
Reason being, I see so many affiliate sites die due to lack of consistency and on top of that,
they spread false and inaccurate information.
Even if you're not an expert in the field, documenting your learnings can make great
content and build an audience.
Now, if you're outsourcing the content,
then I recommend looking for writers that are seasoned experts in the niche.
This will help you create better-quality work, which can lead to more traffic, engaged visitors,
and hopefully more affiliate sales.
And I'll expand on the importance of content quality in a bit.
And the last thing you'll need are affiliate programs to join.
Now, when it comes to choosing affiliate programs, there are generally two models I've seen and used.
And both come with their own shares of pros and cons.
The first is high-paying low-volume affiliate programs.
The obvious pro is that they'll pay you more for each sale, ranging anywhere from $50 to
$500 to thousands of dollars per referral.
The cons that come with these programs is that there's generally more competition.
Meaning, it'll be tough for newbies to make a meaningful amount of money since they'll
be competing with more skilled digital marketers with deep pockets.
The second model is low-paying high-volume affiliate programs.
The positive things about these programs is that there are often lots of products to choose from.
Think Amazon.
And you'll often get commissions on the entire value of the purchase
rather than just the product you recommended.
As for cons, unless you're actually generating a ton of traffic and affiliate sales, it'll be tough
to generate a decent income.
There are tons of affiliate programs you can choose from.
And the programs you join will likely come down to your niche and level of expertise.
If you're targeting consumers, you'll likely go with the second model of low commissions
and higher sales volume.
A couple of popular affiliate programs you might want to check out are Amazon Associates
and Commission Junction.
And if you're going after more of a B2B audience you'll likely go with the first model, high-paying,
low-sales volume programs.
The most common programs I see here are for software and web hosting related products.
Usually, I find that the best way to find affiliate programs is to just search for them in Google.
Now, there's actually one more category of affiliate programs that I didn't really touch on,
but it's important that you're aware they exist.
And those are the high-volume, high-paying affiliate programs.
These will always be super-competitive and over-saturated with experienced marketers.
We're talking about things like credit cards, loans, and gambling-related offers.
I won't go deeper into this since this is an affiliate marketing tutorial for beginners.
Now, I'm sure you know you can't just post links on your blog and expect people to click it.
You need to create high-quality content where your affiliate links will fit naturally.
Information has never been so accessible in the history of the world.
So the way people make buying decisions today is very different from 20 years ago.
For example, I was recently in the market for a smartwatch, but I didn't know which one to get.
So I did what everyone does, search for information.
I went to Google and searched for "best smart watches."
The Apple Watch was on every list, so naturally, it was top of mind.
And when the Series 5 watch was released,
I did another search for "apple series 5 watch review."
And another for "series 5 vs. series 3 watch."
And the content led me to my final purchasing decision.
Now, the one commonality you'll see in quality content is that the information helps users
solve a problem.
So rather than going to Amazon and finding the top 5 best sellers to promote, I highly recommend
going the extra mile to make your content superb.
That might mean to purchase an item and give a hands-on review.
Even if you don't have the money to buy every product, start with what you have in your home.
For example, if I had a tech blog, I could create killer reviews on Apple Airpods,
Bose QC35 headphones or an Amazon Echo since I've owned these products for a while now.
Bottomline, make your content stand out because it'll help build brand and trust over the long haul.
Alright, we've got the fundamentals of affiliate marketing down, let's get into a basic formula
to actually make money from your affiliate site.
And the formula looks something like this:
Traffic + clicks + conversions = revenue.
If any of these are missing, it'll be impossible to get any kind of commission.
So let's dissect each part of the formula.
First, let's talk about getting traffic to your affiliate site.
And there are a ton of ways to do this but let's talk about the three most popular ways.
First is to buy ads through platforms like Google, Bing, and Facebook.
Paid traffic is awesome because the moment you start paying, you'll immediately get traffic to your site.
But there are two huge downsides to this.
#1. Running ads will dig into your profits.
In fact, it's quite normal for advertisers to lose money before they make it...if they ever do.
From my experience, this can work well if you're part of a high-paying affiliate program.
For lower-commission programs like Amazon Associates, I wouldn't bother trying to run ads.
And #2. When you stop paying for ads, your traffic comes to a halt.
I'm all for using ads to drive relevant traffic,
but if you're a beginner, I wouldn't recommend trying it right away.
The risk will usually be too high for the reward.
The next traffic source is organic social traffic.
With most social networks, you need followers to actually get a decent amount of traffic.
And even if you do have followers, what you'll often find
is that you'll get traffic spikes that look like this.
But shortly after, the traffic fades to nothing.
This is what some refer to as "the spike of hope" and "the flatline of nope."
Since we're talking about building sustainable affiliate sites, I wouldn't recommend relying
on social as a main source of traffic.
And this brings us to the final traffic source - SEO, which stands for search engine optimization.
SEO is the practice of optimizing pages to rank high in search engines, like Google.
Best of all, it has the complete opposite effect of paid ads and social traffic.
Free, consistent, and passive traffic that doesn't fade over time.
On a basic level, SEO comes down to your content and other websites linking to it.
Now, in order to find topics worth writing about for an affiliate site, you'll need a keyword research tool.
The one that I'm using here is Ahrefs' Keywords Explorer.
So assuming my niche site was gardening, I'll start off by adding a couple of broad keywords
related to my niche, like "gardening," "garden," "plants," and "flowers."
Next, I'll go to the Phrase match report, which gives us around 7 million keyword ideas
that contain any of these words.
Now again, with affiliate content you want to look for topics where you can organically
insert different product recommendations.
For example, "what do garden snakes eat" might be a good topic to cover to get traffic,
but it's unlikely you'll be able to include any product recommendations.
So we need to filter these results down using keyword modifiers.
A modifier is an add-on to a base keyword.
So a few common ones that work well for affiliate sites might be "best," "top," "vs," or "review."
So I'm back in the Keyword ideas report and I'll click on the Include search box.
Next, I'll click on the Any word tab, then add a few so-called "affiliate modifiers" here.
And now we have a lot of great topics to cover like "best indoor plants," "best garden hose," "best house plants,"
"metal garden hose reviews," and more.
And based on Ahrefs' Keyword Difficulty score, most of these should be pretty easy to rank for.
Now, I won't go any further into keyword research
because we have a bunch of tutorials that go a lot deeper into this process.
So I'll link those up in the description.
Now, assuming you've created some epic content, the second part of SEO, is to get other websites
to link to your page.
The main way SEOs do this is through something called link building.
This usually requires reaching out to other bloggers and website owners and asking them
to link to your page for a good reason.
Going further on this topic would only extend this video for an unreasonable amount of time,
so I'll link up our playlist on link building as well as my recommendations
for building links to a new website.
You'll definitely want to check those out.
Let's move onto the second part of the formula, which is to drive clicks to your affiliate links.
There are a few things to consider.
First is link placement, meaning the position of links on your page.
If they're all buried at the bottom of the page where only 10% of your visitors might go,
then they probably won't get clicked.
Go the other extreme and make every other word a link in your introduction, and your
contents can look spammy.
So you'll want to balance link placement with the next consideration, which is context.
You want to link to product pages contextually.
For example, let's say you were writing an article called "The Best Chef Knives for Under $50."
You probably wouldn't want to add links in your introduction where you say:
"Today, I'm reviewing the best chef knives." where you have 3 links to different products.
There's no context and it just looks spammy.
Instead, you might say, "Today, I'm reviewing three different chef knives you can buy on Amazon
for under $50.
These are: product name 1, product name 2, and product name 3.
Lastly, are using callouts like buttons, tables, and boxes.
As you can see here on the WireCutter, anytime they share one of their picks,
they use eye-catchy boxes, with buttons inside.
PC Mag uses a comparison table like this, with buttons inside.
These kinds of callouts attract your readers' attention and make the post more skimmable.
The last ingredient in our formula is conversion.
With affiliate marketing, two conversions need to take place in order for you to make money.
The first is the click.
You're in control and responsible for this action.
And the second conversion is the visitor actually purchasing a product on the affiliate partner's site.
In this case, the merchant controls the checkout and should be committed to high conversion rates.
We've already gone through a few tips to increase clicks, so it comes down to finding affiliate programs
that convert decently well.
The first way to know whether an affiliate program converts is to look for public income reports.
If people are making good money from an affiliate program, then chances are, the products converts
or there's at least enough sales volume to make a decent income.
For example, if I search for "income report amazon affiliate" in Google, you'll see this post
called, "How I made $22,000 from my blog."
And on that page you'll see that she broke down where her income came from.
And it looks like around $7,300 came from Amazon affiliate commissions in one month.
Another way is to simply join the affiliate program, get accepted and ask the affiliate
manager some questions.
You might ask what their average conversion rates are and/or a ballpark range of top earners
monthly commissions.
Normally, I'll do this for smaller affiliate programs when I already have existing traffic
I can use as leverage in my email.
And I haven't had anyone avoid the question.
Finally, use some common sense.
If the program or product you're promoting feels "off" and you would never recommend that product
to an interested friend or family member, run.
It's clear that a lot of affiliate sites lack authenticity.
And in my opinion, referring people to products that they'll actually love is a lot more valuable
from a personal and brand perspective.
The final piece of advice that I have is to actually go and experiment.
Don't expect perfection or a life-changing income that happens overnight.
It doesn't happen that way, otherwise, we'd all be billionaires.
Focus on making that first affiliate sale.
And as your site grows, set new reachable goals rather than settling for a one-off hustle.
Now, I have a question for you.
Would it be helpful if I built an affiliate site from scratch and documented everything
for you on our YouTube channel?
Let me know in the comments and use the hashtag "affiliate marketing."
And if you enjoyed this video make sure to like, share and subscribe for more actionable
marketing tutorials.
So keep grinding away, get that affiliate site up and running,
and I'll see you in the next tutorial.