- What's up guys.
So in this video, I'm gonna teach you 15 tried, tested,
and proven link building strategies to get more backlinks,
grow your website with SEO and rank higher on Google.
So, if you want to get more traffic,
if you want to get better results of SEO,
then make sure you keep watching
because these link building strategies
are seriously gonna help you.
But before we jump in, I do have a free link building book
that will teach you nine outreach strategies
that you can start using right away and they're free to use,
so make sure you check that out. That's at seojulian.com
I'll leave the link in the description
and let's just cut straight to the chase.
So, the first link building strategy that I recommend
especially in 2021 is to use HARO.
Now, if you're not familiar with HARO,
this is helpareporter.com
and it's basically a website where journalists
will post loads of opportunities
that you can get backlinks from.
So, journalists will post on there. They'll say hey,
we're looking for a website to talk about X subject
and if you reply to that query, pitching your ideas
and giving them a quote that the journalists can use,
then chances are they'll feature you
and you'll get a backlink.
Now, this is such a powerful link building strategy for SEO.
In fact, one of my clients recently got a link from Forbes
using this strategy and we didn't pay a single penny.
Normally you're paying like 1,000
or 2,000 dollars for a link from forbes.com.
We got it for free with HARO
and that's why I recommend it so much.
The next link building strategy that I recommend is
the skyscraper technique.
Now, this is a tried, tested and proven technique.
It's been around for years, but it still works
and that's why I really like it.
In fact, it's the main link building strategy
I sell to most of my clients in my agency.
Well, how does it work?
Well, it's all about outreach.
Basically, you have to reverse engineer
how you can better at backlinks,
look at which pieces of content are attracting
the most links to their site.
Then, reach out to all the sites that linked
to your competitor, asking them for a backlink,
and when you do this, you will see a
flurry of links come in.
It's such a powerful link building strategy
but also is very scalable too.
In fact, if you want to land backlinks at scale
if you want to get large volumes of backlinks
then this skyscrapers technique
is one of the best ways to do it.
Now, if you want more tips on that
check out my recent video on the skyscraper technique.
It will help you a lot and it will teach you exactly
step-by-step how to do this strategy.
Now, the third link building strategy is one
that's totally unique.
In fact, I don't see anyone else doing it
and that is audio link building.
Now you might be thinking
what the hell is audio link building?
Basically, this is where you reach out to websites
that you want a backlink from.
And you say, Hey! I saw your latest article, it was great.
In fact, I liked it so much
that I recorded an audio version of it.
And when the webmaster replies to you and says
okay, send it over please.
Then what you do is you send the audio file to them
but you also include in the code
a link as a credit back to your site.
So, the webmaster wins
because they get a free audio version of that blog.
And you win because you get a back link to.
Now this is a really unique strategy,
but actually works so well
because it's differentiate from what everyone else is doing.
What everyone else is doing, the skyscraper technique
or guest blogging or whatever
trend in link building technique there is right now,
when you use the audio link building technique
it's going to differentiate you from everyone else.
Plus, it's very value-driven to.
Now, similar to that
this brings me on to number four, which is video outreach.
Now, if you produce any type
of videos to promote your website
or to get more attention, you know
maybe you post videos on LinkedIn or YouTube or Facebook
you can actually use those for outreach
for link building too.
So what you can do is you can reach out to other websites
in your niche and say,
Hey, I just created this video.
I think it's relevant because, you know
you've created an article on it recently too,
and you write about this topic a lot.
Maybe you want to embed the video on their site.
And when you do this, websites will embed your video.
And then what you can do is, you know
a couple of weeks later, or three weeks later
you can come back to them and say,
Hey, really appreciate you embedding my video on your site.
Would you mind just adding a credit
with a link back to my site?
And this works so well.
In fact, it's one technique I've used
in 2021 to get dozens of links back to my website.
And the other great thing about this is
is that not just does it get you backlinks to your site
but it also gets you press coverage
and it positions you as an authority
for those websites are embedding your video.
The other thing is, well
it's only gonna get you more views on YouTube too.
So, it's a great way to grow your channel
and to get more embeds for your videos
so that you can get more subscribers and more views.
Now, one really old school link building technique
that's working right now, is Guest Blogging.
Guest Blogging is so powerful because
not only do you get backlink to your site
and not only is the website
that you're approaching more likely to link
to you because you produce content for them.
But also, you can get backlinks
straight to your sales pages,
straight to your product pages, to your homepage.
And the types of links that you get
from this can be very powerful indeed.
Because, usually with link building,
you can't get back links to your sales page.
Most websites are not gonna do that, especially for free.
But when you use Guest Blogging,
you can easily insert more natural links
within your guest blogging content that goes back
to your sales pages, to your product pages and
all the high value pages that you want to rank on Google.
So, if you have money pages on your site,
if you're struggling to get links to them,
then I recommend the Guest Blogging Technique.
It will help you a lot.
Now, one totally underrated link building strategy
is networking.
And what I mean by this
is just meeting people in your industry,
meeting people who own websites in your niche,
that you could potentially get a backlink from.
Because when they know you,
they're more likely to trust you.
And if they trust you more,
they're more likely to link to you.
So, networking is a great way to get backlinks to your site.
And really, it doesn't take too much.
I mean what you can do is just attend local events,
local conferences in your industry,
and when you get out there
and you promote yourself and you meet new people,
you can easily ask them for a backlink or, you know
a guest blog or any other type of link.
So, it's a great way to meet people.
And the thing is, as well
people often think is link building some sort
of online strategy, but actually
if you meet people offline,
then number one you're gonna cut through the noise.
And number two, you're gonna reach the most
important people that you need to,
to get backlinks your site.
Now, similar to that
that brings me onto link building strategy number seven,
which is using social media groups to get backlinks.
Now in the past what I've done is,
offered value in Facebook groups for example,
answer people's questions,
mentioned that I have a link building agency.
And then, you know, people end up messaging me
or DMing me, asking if I want like a link exchange
or if I'd be open to link into their site, or if, you know
we could partner
in some way to get more backlinks to each other.
And this is a really powerful strategy because if you're
in a Facebook group with someone,
you're kind of like apart of the same tribe,
you have a lot of common interests.
So therefore, people trust you more,
you have more authority, you're more credible
and therefore you will get more backlinks too.
So, using social media groups to get backlinks to your site
is a really powerful strategy.
And as Facebook groups and LinkedIn groups
and other online communities become more and more ubiquitous
in our lives, they're only gonna become more powerful
for link building too.
Now, if you want to take networking one step further,
and almost guarantee yourself a link,
what you can also do is sponsor an event.
So what you could do is look
at the most prestigious events or conferences
or networking events in your industry and sponsor them.
And when you're listed as a sponsor
you're probably gonna get a backlink
from the events website, which means you get more link juice
and authority driven to your site.
And this is such an easy thing to do to get backlinks
because all you have to do is pay some money,
you put some adverts up, you get some good press coverage
and also you get a backlink to your site.
So it's kind of win-win all around.
And if you cherry pick the right events,
then chances are you're gonna grow your business,
grow your brand and get more sales too.
So, sponsoring events is not just great for link building
but it's also awesome for growing your brand too.
Now, one of the most full-proof link building strategies
on this list is number nine
which is testimonial link building.
When it comes to testimonials, if you're offering a website
a case study or a testimonial
or you're just vouching for their site
and you offered to do that publicly for them,
that site is much more likely to link to you.
K, and they're not gonna have any problem with linking
to a customer who's raving about their service or product.
So what I'd recommend doing is creating a short list
of all your favorite services that you use
or even your favorite software that you use
and then reaching out to them saying, Hey, I love your tool.
Here's how it helped my business.
So maybe give them statistics in terms
of how it's improved your business.
And from there, you're more likely to get backlink.
I mean, for example, I approached lemlist.com recently,
I gave them a case study
about how their service helped my business,
and they published my case study
on their website with a link back to my site.
In fact, later on a few months later
they even published me as a partner on their site too.
So, it's not just great for link building
but testimonial link building will also build relationships
with potential influencers you want to partner with.
Now, one word of warning when it comes
to testimonial link building is don't just
offer a testimonial to everyone in the world.
K. Try to be selective, who you get testimonials for.
Okay? Because
if your testimony was invalid
you're gonna lose credibility.
It's not gonna look good for your brand.
So just be very selective
and only do testimonials for services you actually use.
Now, one powerful way that you can
get backlinks without really doing any outreach
is just to really optimized your content.
And what I mean by this is,
is if you have the best content possible in your industry,
if you're producing the best guides,
publishing the best information
and you have a good reputation for that
then people are much more likely to link to you naturally.
And even though you may not get links
the first month that you publish your content
or the second month, in the longterm
this is the best way to get passive links to your website.
Because if you're creating authoritative
credible and trustworthy content that your audience loves
then chances are you're gonna get loads
of natural backlinks.
And the great thing about that is you don't have to
do any extra work to get those links.
For example, I have my own sites
and when I published content in the past
if the guide's been good enough
I've attracted links naturally without doing any outreach.
So, it's a passive source of links.
It doesn't take much work
and it also improves the level of your content.
Now, when it comes to content quality
what I would recommend is looking at your competitors
seeing how you can out do them.
Can you make your content more comprehensive,
more up-to-date, more interesting, more engaging?
Because if you can do that and you produce the best content
in your industry, I can almost guarantee
you're going to get backlinks naturally without any sort
of outreach or time and energy spent into them.
Now link building strategy number 11
is kind of a little bit controversial.
Not every SEO agrees with it.
And I think you have to do it sparingly too.
So what am I talking about?
Well, this is link exchanges, right?
So basically, you can partner
or you can contact other websites in your industry and say,
Hey, if you link to me, I'll link to you too.
Here's the reasons why we should do this.
And you kind of partner with other sites
in your industry so that they give you a backlink
and you get a backlink too.
Now, what I would say is this
should never be your number one link building strategy
never rely on this purely for backlinks.
But, if you do it sparingly,
if you do it with the right websites,
if you filter the websites before you get
backlinks from them
then this is a great way to get links.
And it's kind of win-win for you
and it's win-win for the other webmaster too.
Plus, opens the door to more opportunities.
For example, if you work out some sort
of link exchange with another site and they linked
to you, chances are they'll trust you enough to
promote your affiliate scheme or to mention you
on their site in other articles too.
You know, if you publish more content in the future
then you could reach out to them again and say,
Hey, would you mind linking to this article too?
So if you're interested in this
I do have a video on reciprocal link building
and how it works, the best ways to use it.
Make sure you check that out on my channel
and I'm pretty sure that will help you a lot.
So, number 12 is cross niche link building.
Now, what do I mean by this?
Well, if you're in a competitive niche
it's gonna be very difficult to get backlinks
within your industry.
In fact, chances are, it's been rinsed by other competitors
and other sites that you are in direct competition with.
So what you can do is reach out and create content
around other industries and tie that back to your website.
So for example, if you have a website at dating
you could create a guide on dating and anxiety.
And when you merge two different niches together,
you get a lot more link building opportunities.
Because now, not only are you contacting websites
in the dating niche for backlinks
but also you could reach out to other sites
in anxiety and relaxation and even in meditation.
And therefore, you open up the door for a whole load
of new prospects that you could get backlink from.
And, chances are, if you go into other industries
to get backlinks, if you reach out to other niches,
then it's gonna be easier.
It's gonna save you time.
It's gonna make your link building efforts more efficient
and more effective.
So cross niche link building is very a powerful strategy.
I actually talked about that in my recent video
on dating sidekick, which is a website I took from zero
to 50,000 visitors per month with the cross niche
link building strategy.
Now, another way to get back links to your website
with PR is using source bottle.
This is very similar to HARO.
So basically you get
journalists that posting on the site
they're looking for websites like yours to respond to them.
And if you pitch them effectively enough,
you will get backlinks
from real websites with high quality traffic,
and that will help you drive a lot
more authority to your site.
So, source bottle is another alternative to HARO.
It's a great way to get backlinks.
It's a great way to get press coverage.
And if you want to grow your brand and build links
along the way, then make sure you check this channel out.
Plus, it's free to use.
And really, if you're just submitting queries,
maybe one hour a day, half an hour a day
using source bottle
then you will find that you get a lot more links coming in.
Okay, so number 14 is buying backlinks
now paid backlinks are very
controversial in the SEO industry.
Some people agree with it.
Some people don't.
If you do it excessively you may get a penalty
and it's, it should never be your number one
link building strategy.
But, if you filter the quality of websites,
if you check organic traffic, domain rating,
if you check whose gained linked to from these websites
before you buy a link from them,
then you can find some really high quality sites.
And the thing is as well, when it comes to ranking on Google
Google's algorithm can't really tell the difference
between a paid link and a non-paid link,
especially if there's no markup in the code
for that website.
So, if it's not indicated
on the site that you've bought that link,
then Google's really gonna struggle to see
if that's a paid link or not,
unless it's very obvious.
So, for example, you could buy a link from Forbes.
You could buy a link from entrepreneur.com
it's well known that you can buy links from these sites.
But, Google doesn't punish these sites
for selling paid links.
You can't really tell the difference
between paid and non-paid.
So, buying backlinks can be a powerful strategy.
You've just got to be very careful about quality
and filter the sites before you buy any links from them.
And my final link building strategy
on this list is to choose the right keywords.
Now, what do I mean by this?
Well, basically, if you go
after the right keywords, the low competition
high search volume that have a decent click through rate
then you'll attract a lot more traffic to your site
and it'd be much easier for you to rank your content.
And if more people are coming to your site,
if you're gaining more attention,
then you're going to get more backlinks passively, too.
People are just gonna link to you naturally
because they found your content online
and they like it, right?
So, if you choose the right keywords
this is a great way to get backlinks naturally longterm.
And not only does it help you attract backlinks
but also it's gonna help your content rank
because you're getting more traffic.
So it improves your SEO.
It helps you get backlinks.
It helps you increase your rankings.
And if you go after the right keywords
you don't have to worry about competition because these sort
of keywords gonna be very low in competition anyway.
So thanks for watching guys.
I hope this video helped you.
If it did, please smash a like on it.
By the way, I do run a link building agency at
juliangoldie.com we've helped hundreds of websites
just like yours to increase their rankings for SEO
and make more sales from their website.
So, if you want to rank higher on Google, if you want to
increase your search engine traffic, if you'd like to
get more prospects coming to your website
then make sure you check out my website juliangoldie.com
and feel free to book in a free link building consultation
that'll teach you how to increase your rankings,
we'll give you a tried tested and proven
link building strategy.
Plus we'll look at your website
and give you some recommendations on
exactly how to improve it.
So thanks for watching.