you can study something for many hours but if you don't fully master that thing and then apply it
in the real world it's almost a waste of time and this is the case with the graphic design principle
a repetition you today however are going to learn how to master this principle and pick
up some handy tips and secrets along the way with the way the design industry is going learning how
to prototype is a no-brainer instead of putting flat files in front of your team manager or client
imagine being able to hand them a prototype that's so good it feels like a real app or
a website now learn more about framer later in today's video many designers
have heard of the principle of repetition and they might even think they understand it
but most do fail to properly implement into their work repetition is one of the main and fundamental
graph design principles and it's hugely powerful to you as a graphic designer but why is that the
case repetition is sort of like the glue of your graphic designs it holds everything together and
it brings it into a unified piece of work it isn't simply an act of having say three squares in a row
like some sources online might show you it does go far deeper than that when talking
about repetition in graphic design we typically want to think about colors typeface styles and
fonts line size and scale shape texture and even sometimes language and don't worry we are going
to look at some examples soon to make sense of this principle so we can master it in our artwork
but repetition can and often should be used on things like poster designs your very own graphic
design portfolio website design editorial design such as magazines and even entire brand identities
actually repetition within a brand is one of the most powerful things that is finalized in the
planning stages of the brand strategy notice how for over 100 years coca-cola have used bright red
and also white throughout the entire branding the repetition of this has cemented itself into the
minds of the consumer the very people who they want to remind of their product every time they
run a new advert or campaign the color scheme is a mental trigger reminding people just of coca-cola
and it's not only about colors of course the beer brand rogue have a very strong brand identity by
repeating hand-drawn illustrations matched with their typographic logo strewn across their bottles
but also their social media depicts kind of like fresh imagery of fruits ingredients sunsets and
natural settings that has been consistently shown over their accounts these help install
an independent and also a natural brand image but the important thing is that this image is
repeated over and over again so that it becomes fixated into the minds of the consumer the idea is
that the consumer will recognize a product by that brand without even consciously thinking about it
so repetition in branding is super effective sure but what about other design work
let's talk about your graphic design portfolio now i'm sure you've seen some designs that come
across as disjointed unorganized and as if random things have been applied without little thoughts
if you fail to use repetition in some way this is how your designs will likely be seen by the viewer
one of the most obvious hallmarks of a professional and a competent designer is if their
designs are tied together with repetition so take a look at this portfolio here we can see a lot of
repetition being used firstly the colors of black and white are seen throughout the entire website
and the few instances where color is seen it stands out and highlights something of importance
such as this showreel of work here secondly the same fonts are used throughout the entire design
or should i say just the same typeface styles this is very important and it simply helps unite the
work as being created by one designer also notice the texture on the background of this website
this is a style the designer has gone for and it isn't just seen on one page it's found everywhere
another cool feature here is the role of a graphic of kinetic typography something that
is carried throughout the website but yeah breaking repetition is also very useful but
it must exist with repetition surrounding it one example still looking at this portfolio website
notice how the style is very angular and very straight
we have straight edged and pointy typography we have square arrows rectangular orientated imagery
but the area where the designer wanted you to hover your mouse over is circular found here
and so you can see that breaking the repetition can act as a kind of focal point or grabbing
location on a design breaking design repetition can also be something far larger than one design
take a look at these banking logos we have hsbc barclays nationwide not west halifax and santander
these are the most popular and common banks found in the uk and can you see a repetition in these
designs well obviously we have a predominant mix of black red or blue but if we add into the mix
lloyd's bank which is another very common bank in the uk we see things have gone against the
industry standard and repetition now we have a branding color scheme of black and green
this is a novel way to stand out in a crowded industry and lloyds have kept this color scheme
since the 1980s but in recent years they have driven it even harder to compete with other
brands so your repetition is essentially tying a design together as a kind of glue as i said before
focusing on things like style fonts colors shape size and so on like with every principle it isn't
an absolute must on every single design because sometimes there are instances where you might
want to go against it but for the most part it's a widely used and commonly accepted graphic design
principle that's hugely important the sponsor of today's video framer is a no code free to use tool
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and that link is down in the description box below if you want to learn more about
graphic design do click a video on screen and until next time guys design your future today
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