If people are still engaging with all of these platforms,
if our lead measures should in theory still be generating
customers and they're not because our sales are dipping.
The question is why?
This video is brought to you by email 10K learn how to book
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Let's talk about business priority during recession.
What are some things that you should focus on right now during
the recession in today's video.
I am going to tell you how to turn your marketing around
and how to increase your sales even during the recession.
Let's jump into it.
Your main goal right now is fixing your Revenue stream and
why am I qualified because our Revenue did go down during
Corona and then shot back up to pre Corona levels and we're
actually on track to have this month be our best month of
the entire year.
We did it.
We felt Corona we fixed it and now here I am to give you
some advice on how to get through the recession.
Your main goal is fixing the revenue stream.
So you should do that by doing this number one is identify
your levers.
What does that mean?
A lever is a channel, it's some way that customers find your
business to give an example our levers we have for I call
them the quadrant 2.0 and those are SEO paid ads videos and
emails for things now identifying your levers is incredibly
key for any business and usually, There's four three.
There's not going to be a million and one of them is not
going to be like updating our social media on time.
The point of finding your levers is to find what are the
four things that if I only work on these four and don't touch
anything else the business will continue to grow and succeed
and cut everything else.
That's the goal.
So we have our for your for might be different might be cold
email Facebook ads or whatever.
It might be different things look back on those measures
or if you don't have them come up with the for and ask if
they're the same now that we're in recession if you're selling
at It's or you were using another lever that is dead.
Now, like if you were cold calling into offices, you'll have
to find new channels.
You can't ignore that.
You will have to find new channels if your old channels are
dead. And if you want to find some new channels watch our
video on how to market during the recession we go through
exactly what to do.
So you've identified these channels and now that brings us
to our next question do customers still by using those channels
during this recession and you have to ask yourself because
it's different for channel, but I'll tell you exactly what
we went through.
This is the thought process we went through.
For us it was very clear.
Remember our for our SEO paid ads videos and email.
So SEO.
Yes, people still use Google and YouTube.
So ranking on those is how you get customers paid ads.
Yes.
People are still looking at ads on Google Facebook and Instagram
videos people are still watching videos on YouTube emails.
People are still checking and reading their email.
So people are still using all four channels and what was
concerning to me and what took a lot of thought to figure
out is if people are still engaging with all of these Platforms
if our lead measures should in theory still be generating
customers and they're not because our sales are dipping.
The question is why why are our sales dipping when our customers
are still engaging with us in the exact same way they were
before and that brings us to the next step of this if the
sales channel is still active but went down how do I change
the way I'm selling to continue making sales on those channels
for our company.
We identified that the traffic was still there.
The channels didn't die.
We weren't selling at events.
It's not a channel that doesn't exist right now.
The channels are still around.
And but something big did change the customers are still
there, but something changed which caused sales to go down
see around this time.
Something happened.
You might have heard about called the corona pandemic.
I'm not one to look at the news or freaked out.
I wanted to see it actually impact our business before I
did anything and luckily for us.
We saw an impact almost immediately for Corona the first
two weeks of March our sales were trending to become the
highest we've ever had them and then they dropped in that
second half of March.
So what happened to me as I saw the sales drop I Had to identify
what it was because our customers are still there.
The potential customers are still there.
They just weren't buying so we had to do what I'm recommending
to you.
We had to Pivot our marketing to match this big thing that
happened. I threw out a webinar that has generated over a
hundred thousand dollars in Revenue.
It's gone.
It's in the trash where never using that webinar again.
We tossed out e-mail script cold email scripts that generated
millions of dollars by those are gone.
Those are out of here.
We started from scratch using what we learned in the context
of the time for example are webinar is called how to get
billion dollar customers during recession.
It's one of the best things we've ever made.
It's one of the most valuable and my favorite thing that
we've ever created to this point.
You can check it out below if you want to see it and you
want to see a good example of how to market during this recession.
So what you're doing is pivoting the channel that we've already
proven has people still you're pivoting it to talk about
the thing that's on everybody's mind because if you aren't
getting sales it might be because your marketing is too optimistic
when everybody's feeling scared or depressed you need to
match your customers where they are they still They still
want to buy from you.
But you need to go to them and talk to them where they are
to review your business priority during recession needs to
be getting more customers.
You also need to fix what's broken so that you can start
using the recession instead of getting hurt by it.
So you identify the levers asked do customers still by using
those channels during this recession and if the channel is
active but sales went down you need to ask.
How do I change to continue getting sales on the same channel?
How has your business been impacted by the recession?
Let me know down in the comments will start.
Talking about it.
This video is brought to you by email 10K.
I'm about to show you the easiest best and fastest way to
$100,000 deals passively without paid ads.
I'm Alex Berman and I started from nothing.
I was living at home with my parents until I figured this
out and now I've generated over 10 million dollars in sales
and on the serial entrepreneur the secret is using cold email
to find businesses that will pay you up to 10 times more
for the exact work that you're already doing or if you don't
have a business finding companies that will pay you for your
work. That are billion dollar Brands meaning major corporations
or companies with over five million dollars in Revenue that
can afford to pay you what you're worth.
So click below and check out the free presentation just click
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for more videos like this and check out our past content.
We do content three times a week all about sales entrepreneurship
and how to improve your business and if you actually want
to grow your company during this recession check out email
10K.com.
We've got a free presentation there that you can check out.
Thanks for watching.
I'm Alex Berman.