So you have heard all of this buzz around LinkedIn, and you are wondering whether the
platform is both relevant and important for you specifically, you are in the right place.
In this video.
I want to walk you through exactly why LinkedIn is important for you, whether you are a career
professional, business owner, creative, students, or other, I'm gonna walk you through exactly
why you should be on LinkedIn in this video.
My name is Cindy Makita-Dodd, and I'm so excited that you are watching this video.
If it is your first time on my channel, go ahead and click that subscribe button so you
don't miss out on any other videos like these.
Before we dive into why LinkedIn is so important, I want to show you some testimonials that
some of my clients have achieved by using the LinkedIn platform.
My client Portia had several recruiters reach out to her via LinkedIn, which enabled her
to get a new job offer.
My client Steve used LinkedIn as a business owner to add more than $91,000 to his business,
and I personally have landed so many speaking engagements and new clients by using LinkedIn
alone.
And these are just one of the many success stories that you can expect to see and obtain
yourself on LinkedIn.
No one's ever told you this, let me be the first.
LinkedIn is the platform of the future and if you are not on it now is a good time to
get on.
Contrary to popular belief, it is not just a platform for those that are looking to land
a job.
It is actually the largest professional networking platform, and it can be used to do things
like build your credibility and showcase your unique expertise, gain exposure, and be found
for new opportunities, do research on companies, people, industries, and different topics,
and even get leads and clients for your business.
In fact, LinkedIn has been ranked the number one business-oriented site where you could
reach people like decision-makers, executives, leaders, hiring managers, and more from various
organizations on this platform.
So it's safe to say, if you are looking to grow your career or to grow your business,
LinkedIn is the platform to do it.
In fact, 87% of recruiters are regularly on the LinkedIn platform.
That means that whether you are currently looking for a job or you might be open to
new opportunities in the future, you want to be on the platform.
There are recruiters looking for people like you in various industries, and that is the
number one place they go to find candidates.
Now, business owners, this one's for you.
According to HubSpot, LinkedIn is especially good for finding leads.
HubSpot actually found that LinkedIn is 277% more effective at generating leads than Facebook
and Twitter.
So if you are looking to generate leads and grow your client base, LinkedIn is an awesome
platform to consider now students, whether you are a high school student or college students,
or soon-to-be college grad, LinkedIn is an amazing platform for you to learn more about
different companies, industries, and career paths, so I would use LinkedIn as a way to
learn some more information, get to know some of the companies that you are interested in
working for, or working with one day and start to build your personal brand on the platform,
because let me tell you, it is the platform of the future and candidates are getting hired
almost every minute on LinkedIn.
If you wanna build and grow your career, you need to start on LinkedIn.
One of my personal favorite things about LinkedIn is the ability to grow your personal brand.
Think about your personal brand as how others perceive you.
As an entrepreneur.
Gary Vaynerchuk notes in a 2019 article about personal branding.
"Your personal brand is your reputation.
And your reputation in perpetuity is the foundation of your career."
So it's safe to say if you want to be successful in your career, you have to be intentional
about building and growing your personal brand.
LinkedIn gives you the platform and ability to create a brand that is authentic to you,
and it allows you to tell your career story.
When somebody Googles your name, whether it is a potential employer recruiter, or even
a client, if you are a business owner, one of the first things that shows up is your
LinkedIn profile.
So you can use LinkedIn to tell a story, to portray your personal brand and to allow other
people to get to know you a little bit more through the platform and last but not least
on the topic of personal branding, your digital presence matters now more than ever.
In today's world and in today's economy, you need to have a digital presence and you can
choose what you display, how you display your brand and what other people get to know about
you through your LinkedIn profile.
So whether you are a creative, a business owner, a career professional or student, you
can utilize the platform of LinkedIn to build and grow your brand so that others can get
to know you through your online presence and it also opens you up to amazing opportunities.
LinkedIn has big goals to be one of the largest professional networking sites in the world
and so if you are not on the platform right now, I highly recommend that you get on it.
There are opportunities on the platform waiting for people like you.
So I hope I've convinced you even just a little bit of how important LinkedIn is for you and
for your career specifically, whether you're a career professional or a business owner.
I want you to get started on using LinkedIn so I want you to click the links right below
this video.
If you're a career professional, I want you to download my LinkedIn for job-seekers starter
kit, where I walk you through over 15 pages on how you can build and develop your personal
brand on LinkedIn to get found for opportunities.
And if you are a business owner, I want to show you how we're using LinkedIn to get leads
and clients on a consistent basis, download our free eBook on how to scale your client
base using LinkedIn.
I do hope that you found this useful.
If you did, please give it a, like, it helps so much.
Don't forget to subscribe to my channel for more videos like these and I will see you
very soon.
Bye for now.