Hey, what is up guys the Rafael here your seven figure e-commerce coach, and yes
You read it right Facebook ads have been changed forever right now Facebook transitioned
Well will transition in September 2019 as you can see right here on my computer you won't be able to turn off campaign budget
Optimization I've been talking about this for a while. I never expected this to actually happen. This happened on Saturday
They announced it on every single account and I started my account and they essentially told us
You will never be able to set at set budgets starting from September 2019
So every campaign that you set has to be a CBO a campaign budget
Optimization campaign and essentially like I've been talking about this for like the past four weeks and all my videos
And all my trainings have bit about CBO
so I'm I'm pretty glad that they actually just took the answer budgets and put it at at a campaign budgets as a
Default you won't be able to turn that off as it says here
You have the ability to set one central campaign budget to optimize across ad sets which is essentially what I've been teaching you guys for
The past couple weeks on how to get better customer purchases and better results
I've been teaching Eusebio. Like that's all I've been talking about on
on Facebook ads and all my videos like the hundred K in a month the 30 K in a week and the three thousand a
day video they're all about CBO which kind of excites me that they've just
Taken this strategy and just put it as a default strategy for everyone to use
You are will automatically and continuously distribute the budget in real time to your top performing assets
This is what I was talking about like campaign budget optimization
And if you have no idea what this is if you have no clue what this type of
Campaign is that will go into the ads manager when you create a brand new campaign
that means that the budget it set add the
Campaign budget, so what it does essentially it takes the budget from that campaign. Let's say it's $100 a day
$20 a day $50 a day whatever it is and it spreads it out across all the ad set inside your campaign
So if you have six ad sets inside that campaign
It'll spread it out across all of those at sets you won't be able to set an ad set budget
For each ad set you'll be able to set out the campaign level and they'll spread it out
The way this works is that it optimizes better than you could ever optimize for yourself. Like I've been testing it
I've been trying and that's how I've been able to do the massive numbers that I've been able to do the past couple weeks in
This month that we cross
$140,000 in revenue was like fifty thousand in profit and you can check my other videos if you go to my channel
You go to youtube.com
Slash seed San Rafael Center or this channel that you're watching right now and all of these videos
100k in a month twelve thousand and one day zero two thousand per day thirty thousand a week
all of those are with CBL face cats with campaign budget optimization as you can see here with CBO Facebook ads and
Then here this one I'm pretty sure I mention it here
Yeah
how to make a hunter Cain a month with CBO of Facebook ads and Shopify like I've been talking about CBO and about
campaign budget after I system for a while and if you're not subscribed to this channel
Subscribe right now hit that subscribe button down below right here
So essentially like you said the budget of the whole thing of the whole campaign at the campaign level
So let's say it's a hundred dollars a day. We'll set that up and
Then you create an ad set
Let's say it's like we'll just set it as default
Default default and then continue and now we're gonna set up the ad
So we set up the ad just like a regular ad, you know, it doesn't change anything in the process. It doesn't change
How you set up ad sets only at the budget level and then it doesn't change how you set up
Ads so we'll have to create a new ad browse library. We'll just pick one of the ads in here
let's take this one and my girl and then I'm gonna put it to seven figure shop calm and
Then click this link for more. We'll just set it up as a random ad
click this link or more and
Then lower more button and
There we go
And then you click confirm so that's confirms the ad right this is just the same process same process
It's just a feature of the budget, right?
It's just a budget feature, but it optimizes the campaign a lot better and you'll get a lot better results
So how this works is you'll see that
when you go on the at set level it says budget using camp and I'll
Expand this using campaign budget. Right right now it's publishing but it says using campaign budget
so you'll duplicate that and then let's say I want to create like five ads inside this @
5 ad sets inside this campaign. All those ads have ad sets will be created
and
As you'll see they're all gonna be
Attached to that hundred ad a budget that we set at the campaign level. They're not gonna be 20 each
They're gonna be a hundred of the campaign levels and then see using campaign budget and then that one has a hundred per day
right and then if we go into it all those assets are attached to that one hundred per day, so essentially
Facebook is going to optimize for you Facebook. It's going to do a little test
It's gonna send a little bit of traffic to all this - all these ad sets and it's gonna pick okay
This one is acting better
I'm gonna send more traffic in more sales and more, you know
Just more results to that ad set so Facebook is essentially going to help you
Get a lot better results from now on with this new campaign budget optimization feature. You wanna learn more about it
The link is down in the description below. You can check the whole article that Facebook wrote about it at delivery and optimization
They're changing the whole game
They're changing the whole budget game on Facebook Ads
You'll be able to create better campaigns more optimized campaigns
And now not have to spread yourself thin with hundreds of absence
you can just do it at the campaign level and then put as many assets on you want I recommend four to six and
You know why I recommend that I talked about in my other videos you're going to watch
The twelve thousand in one day and then the hundred clean a month step-by-step blueprint
I talk exactly about why I recommend CBO campaigns
How many ad sets per campaign I recommend and then exactly how to go through the whole process how to scale
using this new type of campaign and this new type of optimization
You're on Ramada bar
If you want to read more about it, the link descriptions and like like it says here campaign budget optimization CBO
Same thing CBO campaign budget optimization can generate more results and lower cost which is that's very true
That's how we got to 100k in a month is by using CBO
by getting lower cost by getting better results and then in real time will capture the most results for your budget and
Then they will optimize and lower the total cost per result. So Facebook is doing the optimization work for you
You have to do a lot of optimization in terms of scaling the campaigns scaling the budgets
But don't do a lot of the work for you. You don't have to just
Throw 100 ad sets and then start optimizing by ad sets and then changing this and changing that no
all you have to do is just use the whole campaign and
The whole and all the assets will be attached to that campaign budget
So it'll make it a lot better for you the scale
What I recommend is duplicating the original campaign that you set ad campaign budget optimization
Right CBO and then changing the ad set. So let's say conversions
number two is this one is a copy we'll publish that and
Then if you have let's say two or three top performing assets
What you do is you cause the rest so you pause the underperformers. Let's say let's write until this publishers
I mean
obviously if you want to watch the whole breakdown of this you can watch the other videos here on my channel the
136 in a month I explained it very well
But essentially let's say these like let's say the copies are not working. Well on the original is the only one that's working
So I pause all of those I turn them off right turn off all these ad sets. Just leave the original and then I make
Variations based on that original so the winning ad set in that CBO campaign to scale or to test more ad sets
I just make variations off of that or just
Duplicate it inside the new campaign and they change the interest the behaviors the placements the devices
Ages gender gender whatever it is that you're testing
You change it inside the campaign with a new ad set and you let Facebook optimize for you essentially getting you a better result
I love that Facebook is putting a lot of effort into this and changing it to CBO cos
You know us marketers we've been talking about it for a while. So I love that they're changing guys
Thank you so much for watching
If you want to learn the exact strategy and how I do it go subscribe to my channel right now hit that subscribe button
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Here's a channel when you arrive on it, you want to click that subscribe?
Button on the right side and watch all these videos
The 12,000 in a day is the one that I explained it in very big detail
136 is more of an overview of how to combine
Facebook and Google to get to that level and then the other ones 30k in a week
3,000 per day all these I test CBO's how to test Facebook at
CBO again campaign budget optimization you can watch all those videos and truly master
You don't need to buy a course your name to buy anything special. It's all for free on your my youtube channel
So make sure to subscribe right now
Thank you so much for watching this video guys
if you want to learn more about this as
always check my free training down below summit finger shop comm it's a free training how to combine Google Facebook and Instagram to make
$10 for every dollar that you spend. Thanks so much for watching this video. I will see you guys in the next