Hey guys, what's going on?
It's me, Will Paterson.
Today I'm going to be showing you 10 of the best logo
animation reveals that I have seen on the internet.
Okay, this first one is on the graphic design subreddit and
it's the McDonald's one.
Really like it, it goes into Ikea. Goes and does this weird jumpy thing with Burger King.
That is so cool.
It looks so smooth all the way around.
And then obviously there's a Reddit one.
All of these will be linked down below in the description
if you want to go check them out.
This next one is Alex Gorbunov.
And here's the Orderup logo.
I really love the way that it looks super clean.
It's got a QR code, then straight in.
I like the fact that it tells me a lot about the company
as it's playing there.
People say that logos don't tell you much about the company
or they don't have to. But when it comes to animating them
you can get a bit more creative with this.
So I guess this is sort of like a company or a restaurant
where you scan a QR code to place your order.
Both of these are really nicely framed.
I like the fact that the motion is really slick all the way though
and I love the logotype as well.
If you want to learn more about how to get some presets
that allow you to do this, stick around to the end of the video.
This is the Super Design logo, and I love the way that
it's not a reveal per se.
It's more of just like a slick animation.
I like the logo design of it, so I thought I'd take a look
and this is what we got.
Really like the way that it could just be forever looping there.
It's like an impossible shape that goes all the way around
but it shows you that simplicity really does work.
This is one of my personal favourite ones.
This is Sniff, for a new pet store logo.
Love the way that it's super friendly.
The logo itself is clean.
It's got a dog in the negative space of the N.
Very jumpy, like a dog.
The dog is actually sniffing the bone, which is the I.
Very clever.
This is an amazing use of motion in a logo design.
Logos used to have to be like stationery, and I guess
they still do for them to be a good logo design.
But nowadays with technology and the fact that we view
most of these designs on devices that can play video
it's great to have motion in there.
If you have motion in it, it becomes more memorable in some way.
Using motion in logo design like this can allow viewers to see
whether your company is more serious, playful
whether you want to be corporate, whether you want to be casual.
It can tell you a lot about a company.
So it's a really good investment, and it's something that
I want to learn to do is to do more logo design animations or logo reveals.
Now this next one is on the After Effects subreddit and
I like this one a lot because it is just the Android logo.
It's just simply written in there.
I like the way that the Android just pops up.
It's not the most creative and it won't be the most hard to design.
Other people have said they would like the text to come out a bit faster
but otherwise it's good and I agree.
I think it looks great with the text there, but it could be just slightly faster.
It seems a bit too casual for me.
This one is close to my heart.
Before I go into my most favourite one, I just want to
let you guys know that there is actually a way to easily create logo reveals
for your client projects or even just start to learn them.
Envato Elements has over 55 million different assets.
From music to vector illustrations, to fonts, to graphic templates
and also motion graphic templates for logo reveals.
They have a simple license, so you don't have to worry
whether you're going against the law or breaking some sort of copyright rule
by using the work for your clients.
You're not, because you have a simple license and
the license still counts after the subscription has ended.
Because we like you and because we broke a deal with Envato Elements
you get 50% off the annual subscription of Envato Elements.
Meaning that you get 55 million assets with that license
for less than $20 a month.
You can see here that I'm actually using a template
from Envato to add Motion to a logo design.
This is really quick and easy.
I'm no motion design professional, so having these templates there
for me just to learn from and also use for client projects
for when I'm presenting them is super important and really convenient.
Thanks again for sponsoring. Back to the video.
This one is my favorite because it's all to do with aliens
as it's an abduction.
So imagine the company is called Abduction.
This is what it is.
It's like this flying chevron there or the TR3B.
I'm a nerd, and you can see that the dude is getting pulled up into the UFO.
I really like that as well as the fact that the logo design
itself is kind of like the silhouette of the night sky or space.
It opens up to create the part of A, the counter of the A, and
it works super nicely all the way through.
I like it, really clean, really minimal.
I get way too excited about things like this.
This one you may have seen a lot and this is the Google one.
When they rebranded, they sort of change the logo design to be really modern.
And the way that they are using motion here explains a lot behind the logo decision.
You can see, the G full of different colours.
You can see the icon there.
It becomes a brand system.
It's showing you that the colours are the same all the way though.
And you'll know what it's all about.
You know, it's all about Google.
And I really love the way that it's super quick, very responsive.
It feels like it's just in the right place at the right time.
This is another Ikea one that I really liked.
It's a bit slow and a bit clunky, but it makes sense to Ikea.
You see, it's like paint drops.
It's just all being moved into place.
Really like it.
I like the fact that it's all like messy, kind of gloopy.
It'd be really interesting to know how many expressions
they've used on these? Because I don't think you can achieve this
with simple key framing.
And if you can, let me know in the comments below, but
that's actually blowing my mind.
Going to press the L button because I like it.
The next one is from Labs.
It's hard to explain, but it's kind of like glass morphing.
It's all morphing together, really simplistic.
I love the Labs logo, by the way.
I really do like that.
But the thing that I like the most is the story behind the animation
and the way that you've made it move.
So it's kind of like you're focusing on one part.
Really nice, really minimal. Quick to the point when it feels like
it's just in the right place, you just know it.
You can't sort of explain it, but you just know when
it's like everything is snapping together in the right timing.
Here's another favorite of mine that I've found.
This is HashDash.
I don't know what HashDash is, but what I really like is the
sort of more playful approach here.
You've got like this dashing playhead, then it turns into an arrow with the logo.
I like that, it shows the component in the design and
I really like that. It shows this arrow, which is part of HashDash, I guess.
I've never seen the logo before, but I just thought that
the animation was really clever and really nice.
It could be...
I don't know.
This probably goes on a bit too long, I think going back and forth.
That's just my opinion though.
And you know what you guys think about my opinion.
So there you have it.
Those are some of the best logo reveals and logo animations
I could find on the internet.
If you did enjoy the video and you want to see more
for your own inspiration, then let me know down below in the comments.
I'm interested to know whether you like this style of video
or if you want one that's more tutorial based.
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